Website design: what the design pages answer
The design pages answer the questions an owner asks before the build: what a site costs next to a project quote, which pages it needs, what happens to old addresses, domain and email in a redesign, and what done-for-you means when there is no editor to learn. Underneath, the answer is the same: Theo writes the pages, matches a look you like from its URL if you have one, and you refine the preview in chat before it goes live. Site and hosting are $29.99 a month on Basic, and the first build is free before any plan.
Ongoing work: what separates Starter from Basic
The growth work is the difference between Basic and Starter: keyword and competitor research, new pages and posts, technical fixes and page speed, indexing through Search Console, and steps toward citations in ChatGPT and Google AI Overviews. It runs every week, compounds over months, and uses no chat credits. What Theo commits to is the work, and you see it in the Growth tab and in weekly reports. Starter is $69.99 a month, free for the first 30 days; Pro is $129.99 and adds more weekly pages and posts. The SEO services page lists every job in that work next to what a typical agency does for the same money; the optimization and management pages describe the same work from the angle of speed and copy, and of one monthly fee for everything.
Maintenance and support: not a separate retainer
Four pages answer one question: who keeps the site hosted, secure, current and working after launch. At Theo that is not a separate retainer. Hosting, security and changes by chat are on every plan; the weekly fixes, new pages and reports are on Starter and Pro from $69.99 a month. Support works the same way on every plan: type the change in chat and Theo makes it, and the team at Contact Us answers whatever chat cannot.
For agencies: white label web design
An agency keeps the client and the offer; Theo does the build, the hosting, the changes after launch and, on Starter and Pro, the search work. Agencies pay the public plan prices per site, with no separate partner rate card. White label web design for agencies covers the handoff, what the client sees, and how to start.
Which plan covers which service
The design pages fit any plan; the ongoing work, maintenance and support pages describe Starter and Pro. Basic is the site, hosting and chat changes with 1,500 credits a month; Starter adds the growth work and 4,500 credits, free for the first 30 days; Pro adds more weekly pages and posts, 7,000 credits and read-only access to the site code on GitHub. The table below lays the three plans out in full, and the pricing page explains what chat credits pay for and why the growth work never uses them.
Where to start
If a site exists, the free audit comes first: it checks traffic, rankings and search health and lists the fixes, with no login, so the service you pick matches what the site needs. If there is no site yet, the first build is free before any plan; describe the business, read the preview, then choose.