Rebuilt from your current site
Theo rebuilds a small business website from its current address, keeps or replaces the look, redirects the old addresses that still get visits and leaves the domain and email where they are. The new site plus hosting starts at $29.99 a month on the Basic plan.
Theo's website redesign service rebuilds a small business site from its current address. It reads the existing site and keeps the look you want or builds a new one. The new version is clearer, with a page for each service, proof where a buyer decides, and a phone number or booking link on every screen. The first preview is usually ready in minutes and the first build is free, so you see the redesign before you decide. The rebuilt site and its hosting cost $29.99 a month on Basic. The search work after launch is $69.99 a month on Starter, free for the first 30 days. Your domain and email stay put, and the old addresses that still get search visits are redirected to their new pages.
Sites Theo built
A redesigned small business site earns its keep in a few places: an offer the visitor reads before scrolling, a page for each service, proof next to the button, and a layout made for a phone. Theo built these three sites from written descriptions, so each card shows the fixes in place, with what it gets right and a live version to open.
Built by Theo
Ellingsrud Family Law
What it gets right
Built by Theo
Kolbusz Hardscapes
What it gets right
Built by Theo
Pelloquin Insurance
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What the rebuild changes
A new coat of paint is the smallest part of a redesign. The six items below are where old small business sites lose visitors and calls, so Theo rebuilds them first. The three sites above show the first three in place. If the site already has them and only needs tuning, website optimization is the smaller job. The free audit gives you the report to decide from.
What you do, where, and how to reach you, before any scrolling.
Old sites bury that under a slideshow or a welcome paragraph. Theo puts the main service, the service area and a tap-to-call number or booking link at the top of every page. Services, reviews and the area served follow, in that order.
On Ellingsrud Family Law's site, the first screen says how long an uncontested divorce usually takes and what the flat fee starts at. Pelloquin Insurance puts the 30-day wait on new flood policies in a band right under its headline.
If your current site already does this, Theo keeps it. If not, this is the first thing the preview changes.
Each service is a different search, so each gets a page.
One long homepage rarely ranks for ten services. Each service page covers what is included, who it is for, price ranges where you share them, the questions customers ask before booking, and a way to ask for a quote.
Kolbusz Hardscapes gives walls and drainage, patios, fire pits, outdoor kitchens and walkways a page each. Ellingsrud splits family law into divorce, custody and parenting plans, and child support, with a separate page on the divorce timeline.
The first build drafts the missing pages from the old site and what you tell Theo. On Starter and Pro, new pages are drafted each week for you to review and publish.
Proof goes next to the button, where a buyer decides.
A buyer with three businesses open in three tabs calls the one that looks safest. Proof here means reviews quoted from Google or Yelp, photos of real work, licenses, insurance, years in business and the people behind the counter. Theo puts it next to the call to action on the pages where a buyer decides, not on a page nobody visits.
Kolbusz puts its registration, insurance and estimate promise in a strip under the photo, and its before and after page shoots each yard from the same corner. Its about page names the crew, from the owner to the foreman.
You supply the reviews and photos by dragging them into the chat. Ask, and the team will point you to live customer sites in your own industry, with the owners' agreement.
Nothing is retyped, and nothing out of date is kept.
Theo reads the old site's text, photos and page list from its URL. What it cannot read is what changed since the site went up: a service you stopped offering, new hours, a second location, prices, staff. You tell it those in chat.
Theo then rewrites each page around the business as it is today, in plain words, with a title, headings and a description written for what the page is about.
Pages for services you no longer offer are dropped. If their old addresses still get visits, the redirect step sends those visitors to the closest new page.
The old addresses that still get visits keep landing.
Keeping the domain keeps the site's history in search. On Starter and Pro, SEO repair redirects the old addresses that still get search traffic to the matching new page once Search Console (Google's free report on how each page does in search) is connected. On any plan, you can ask Theo in chat to redirect an old address, such as one a partner's site links to, and the redirect works as soon as Theo adds it.
The post on what happens to rankings when you move a website explains why this step matters.
A move can also grow search. Buy My Lunch, a school lunch service, moved its site to Theo in June 2026. Its own Search Console data counts 929 clicks from Google search in the 90 days to September 27, 2026, against 131 in the 90 days before, while the growth work added pages.
Built for a phone first, with nothing to install.
Many customers search from a phone, and an old site built for a desktop makes a visitor pinch and scroll. Theo builds every page for a phone screen first: short paragraphs, a tap-to-call number, forms that ask only for a name, contact details and a short message, and buttons a thumb can hit.
The site is served as a static site over HTTPS, with nothing to install or renew. On Starter and Pro, page speed and the technical fixes are part of the weekly work. Search Console's Core Web Vitals report lets you watch the speed yourself.
Who this is for
A small business website redesign from Theo fits an owner whose site is a few years old, reads badly on a phone, or no longer lists what the business sells. It also fits an owner who gets visitors but few calls. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search. The full report splits that figure by platform and by industry. A redesign that only changes colors does not move that number, so Theo pairs the rebuild with the weekly search work on Starter and Pro. Theo does not take payments or run member logins itself. A site that needs either links out to the tools that do, such as the store, a membership tool or the booking system.
Before you start
Answer these before the rebuild. Together they set what Theo keeps, what it redirects, where the new site lives and how you will know the redesign worked.
The platform does not change the price or the process. Theo reads the site from its URL whether it is on WordPress, Wix, Squarespace, GoDaddy, Weebly or a builder you cannot name. Keep the old account open until the domain points at the new site. Have the Google account you use for the business on hand too, because after the switch you sign in with it once and Theo sets up Analytics and Search Console. A Shopify or Wix store connects directly. For a store on WooCommerce, Square Online or another platform, the first choice is a move to Shopify, which Theo recommends and connects to directly. The second is keeping the store at shop.yourdomain.com while the Theo site takes the main domain. If neither works, the old site and store stay where they are, and a separate Theo site goes on a subdomain such as blog.yourdomain.com. Owners on Wix can read what moving from Wix involves before they start.
List what customers already rely on: the phone number, the address Google shows, the pages that come up in search, the reviews, the store, the booking link. That list is your checklist for the preview and for the redirect step. Theo keeps the domain and email as they are, redirects the old addresses that still get search traffic (through SEO repair on Starter and Pro, or on request in chat), connects a Shopify or Wix store and links the booking tools from the new site. If the preview shows anything on the list differently, fix it with one sentence in chat before you publish.
Write down three things before the switch: the clicks and impressions Search Console shows for the last three months, the pages that earn them, and the calls or form messages you get in a typical week. After launch, watch the same three. On Starter and Pro, the Growth tab in Theo lists each page, post and fix as it is drafted and published, and a weekly email counts them. Calls and messages are the first numbers to watch. Search visits build over months as the weekly work compounds. No ranking can be promised, so the measure is whether those numbers move.
Included
Paste the current site's address. Theo reads it and builds the new version around the business as it is today: current services, hours, photos and the people. Keep the look you have, and Theo matches it from the URL. For a different one, say so in chat or give Theo the address of a site whose look you like. Drag the logo and new photos into the chat, and mention any color you want kept. There is no template to pick and no page builder to learn.
If the old site stops at a homepage and a contact page, Theo adds a page per service, an about page with the people and their credentials, and a FAQ built from the questions customers ask. The contact page gets a short form, a map and a tap-to-call number. A trade that drives to the customer gets a service-area page naming the towns it covers. A restaurant gets its menu written as text so search engines can read it.
After Search Console is connected, SEO repair on Starter and Pro reads which old addresses still earn search visits. Each one is redirected permanently to the matching new page: the old services page to the new one, an old post to its nearest replacement. On any plan, ask in chat and Theo forwards any other old address, such as one a partner's site links to. Addresses that nothing points to and nobody visits are not redirected. On every plan, Theo also sends your sitemap to Google through Search Console, so it finds each new page.
The domain stays the one customers know, so the Google Business Profile link, the Yelp link and the address on your truck keep working. Theo walks you through pointing both the root and www versions at the new site, with forwarding and parking turned off at the registrar. Theo's steps leave the email records alone, and if the site and email share a record, Theo shows the extra records to add so email keeps working. Once the registrar's records update, usually within a few hours, the new site answers on the domain, and visitors who arrive before that still reach the old one. Nobody has to take anything down first. If a previous designer holds the domain, get it into a registrar account in your own name before the switch. If you have no domain yet, you can buy one inside Theo, and it is registered in your name, not Theo's.
Shopify and Wix stores connect directly on every plan. Products, prices and stock appear on the new site with a cart, and checkout completes on the store. After you change a product, click Refresh my products. For a store on WooCommerce, Square Online or another website platform, Theo recommends a move to Shopify, which it connects to directly. Keeping that store is the second option: it moves to shop.yourdomain.com and the new Theo site takes the main domain. If that is too much, the old site and store stay as they are, and a separate Theo site goes on a subdomain such as blog.yourdomain.com. Sellers on Etsy, Big Cartel and Gumroad keep their checkout, and Theo builds a storefront that links to the real listings. Booking, scheduling and reservation tools such as Calendly, Jobber, Housecall Pro, Toast and OpenTable stay as they are, and the site links to them.
Theo hosts the new site on every plan, as a static site served over HTTPS with nothing to install or renew. After launch you type a change into the chat in plain English, such as "move the reviews above the map", and Theo makes it. Each change uses chat credits: a small edit a few, a new page more. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000. Top-ups roll over and never expire, and the weekly search work never spends them. Pro customers can also access and copy the site code through a read-only GitHub connection.
Process
Theo's audit at theo.site/audit reads the current site and reports its traffic and rankings, its search health and a list of specific fixes. About 4,000 audits run each month. Read the report with one question in mind. Does the site read well and mostly need technical fixes and new pages, or does it hide the offer, lack service pages and no longer match the business? The first calls for optimization, the second for a redesign. Once Search Console is connected, it adds the page-by-page picture that the redirect step reads. Keep the audit report as the before picture to compare against after launch.
Paste the site's address and tell Theo what changed since it went up. It reads the pages, matches the look you want to keep or builds a new one, and returns a first draft of the site with a chat beside it. You see the rebuilt pages as a starting draft, in a phone-sized and a desktop view, with the copy rewritten. Theo can miss things, so check the draft against your list of what must not change. If a page came out wrong, say so in the chat and the next version replaces it. There is no ticket to file and no slot to wait for.
Ask for changes in chat until every page reads right: a moved section, a different photo, a price, a whole new page. When it is right, pick a plan (the first 30 days on Starter are free) and publish. Theo puts the site on a temporary address you can open on your phone and send around while the old site keeps running. When you are ready, Theo walks you through how to connect your domain, and the new site takes over once the records update. Cancel the old hosting only after the new site answers on your domain.
Once the domain answers, you sign in with Google one time, and Theo sets up Google Analytics and Search Console for the site. Theo then submits your sitemap through Search Console, on every plan. On Starter and Pro, it reads which old addresses still get search visits and redirects them to the matching new pages, and the weekly work starts from there: keyword and competitor research, new pages and posts, technical fixes and page speed. Over time the growth work also refines the copy, calls to action and page flow from what visitors do. Each piece waits in the Growth tab until you publish it or turn on auto-publish, a weekly email counts the work, and none of it uses chat credits. Check the Analytics tab against the before picture from step one.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Monthly cost | $29.99 on Basic (site plus hosting); $69.99 on Starter (adds the weekly search work); $129.99 on Pro | A care plan after the project. Succeeding Small, a Colorado Springs agency, lists hosting and management at $75 or $175 a month, as of October 2026 | Some mix of subscription, invoice and favor, plus your evenings |
| Upfront cost | $0. The first build is free, and you see it before you decide | A project quote. Clique Studios, a Chicago agency, puts a small-site redesign at $15,000 to $40,000, as of October 2026 | From $0 to his quote, and the old site usually rebuilt from scratch |
| Time to first preview | Usually minutes. The finished site follows your review | A phased project: discovery, strategy, design, build, QA, launch | As long as it takes to fit around everyone's other work |
| Built from your current site | Yes, from its URL, matching the look or building a new one | By hand, if you ask | Usually by hand, each old page copied across and tidied |
| Old addresses and rankings | Old addresses that still get search traffic redirected on Starter and Pro, or on request in chat; domain and email left alone; your sitemap submitted through Search Console on every plan | Varies. Ask for a redirect map before you sign | Redirected only if someone thinks to; ask before the switch |
| Hosting and HTTPS | Included, static site | A separate hosting bill | Included with a builder, or on hosting he arranged |
| Work after launch | Pages and fixes drafted weekly for your review on Starter and Pro. Copy and layout refined over time | A separate retainer | Nothing scheduled; it happens when somebody finds a free Saturday |
| Changes after launch | Type them in chat, covered by your plan's credits | Email the agency and wait for a slot | Drag and drop it yourself, or add it to his list |
FAQ
With Theo the first build is free, so you see the rebuilt site before you pay. On Basic, the site and its hosting are $29.99 a month. The search work after launch is $69.99 a month on Starter, free for the first 30 days, or $129.99 a month on Pro. A website redesign company quotes by project. Clique Studios, a Chicago agency, puts a small-site redesign at $15,000 to $40,000 and agency hourly rates at $100 to $350 or more, as of October 2026. The paid extras with Theo are top-up credits, a domain name if you buy it through Theo and, for Starter and Pro sites, the optional paid directory submission packages listed in the Boost checklist. That checklist, part of both plans, walks you through listings such as Google Business Profile and Yelp, step by step.
The first preview is usually ready in minutes after you paste the current site's address. The finished site takes as long as your review does, which is mostly you checking pages and asking for changes in chat. Publishing takes a click, and the domain connects once the registrar's records update, usually within a few hours. Visitors still reach the current site in the meantime, so there is no gap.
Yes. The pages, words and photos are yours on every plan, and Theo hosts the site. Pro also gives read-only access to the site's code on GitHub, which you can copy. There is no export button, so on Basic and Starter save your text and images before you leave.
Yes, at any time, with no long-term commitment. The cancellation confirmation shows the date the subscription ends, and the site stays live until that date, then comes down. If you plan to host elsewhere, save your text and images before that date, or copy the code from GitHub on Pro.
It does not have to, as long as the domain stays the same. Once Search Console is connected, Theo submits your sitemap on every plan. On Starter and Pro, the search work then redirects the old pages that still get search visits to their new versions, and on Basic you ask for each redirect in chat. Before the switch, note which pages and queries bring clicks in Search Console, then compare the same report afterward. Nobody can promise a ranking, but on Starter and Pro the Growth tab shows each piece of the work as it happens.
If you like it, yes: Theo matches the look of an existing site from its URL. If you want a different look, say so in chat, or paste the address of a site whose look you prefer, and Theo builds to that. Drag a new logo and photos into the chat the same way, and ask for any section to move.
Yes. Theo does not touch your email records. If the website and email share a record at your registrar, Theo shows the extra records to add so mail keeps arriving. Theo walks you through pointing the domain, both root and www, at the new site, with forwarding and parking turned off at the registrar. The old site keeps serving visitors until the records update, and then the new one takes over.
Start with the free audit. If the site reads well on a phone, lists every service and mostly needs technical fixes and new pages, website optimization is the smaller job. If the site is missing service pages, hides the offer, reads badly on a phone or no longer reflects the business, it needs a redesign. The plans and the price are the same either way, and both paths start from the same free build.