Rebuilt from your current site

Website Redesign Services

Theo rebuilds a small business website from its current address, keeps or replaces the look, redirects the old addresses that still get visits and leaves the domain and email where they are. The new site plus hosting starts at $29.99 a month on the Basic plan, and you see the redesign free before you pay anything.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

Plumbing company demo website built by Theo

Built from your current site's URL, matching the look you want to keep or building a new one
Old addresses that still get visits redirected; domain and email left where they are
New site plus hosting from $29.99 a month on Basic; the weekly search work from $69.99 on Starter
See the redesigned site free before you decide

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.7 out of 5 on Trustpilot from 27 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

Theo's website redesign service rebuilds a small business site from its current address. It reads the existing site, keeps the look you want or builds a new one, and returns a clearer version: a page for each service, proof where a buyer decides, and a phone number or booking link on every screen. The first preview is usually ready in minutes and the first build is free, so you see the redesign before you decide. Hosting is $29.99 a month on Basic; the search work after launch is $69.99 a month on Starter, free for the first 30 days. Your domain and email stay put, and the old addresses that still get search visits are redirected to their new pages.

What the rebuild changes

What a website redesign has to fix

A new coat of paint is the smallest part of a redesign. The six items below are where old small business sites lose visitors and calls, so Theo rebuilds them first, and the demo sites it built for a plumber, a restaurant and a dental practice show the first three in place. If the site already has them and only needs tuning, website optimization is the smaller job; the free audit gives you the report to decide from.

The offer in the first screen

A visitor should know what you do, where, and how to reach you without scrolling. Old sites bury that under a slideshow or a welcome paragraph. Theo puts the main service, the service area and a tap-to-call number or booking link at the top of every page, then services, reviews and the area in that order. The plumbing demo puts click-to-call in the header and emergency calls first; the restaurant demo carries hours and address on every page. If your current site does this already, Theo keeps it; if it does not, this is the first thing the preview changes.

A page for each service

One long homepage rarely ranks for ten services, because each service is a different search. Each service gets its own page: what is included, who it is for, price ranges where you share them, the questions customers ask before booking, and a way to ask for a quote. The plumbing demo is built with separate pages for repair, drains and water heaters; the dental demo has a page per treatment plus an insurance and financing page. Theo drafts the missing pages in the first build from the old site and what you tell it, and on Starter and Pro keeps adding pages each week.

Proof a stranger can check

A buyer with three businesses open in three tabs calls the one that looks safest. Reviews quoted from Google or Yelp, photos of real work, licenses, insurance, years in business and the people behind the counter go on the pages where a buyer decides, next to the call to action, not on a page nobody visits. The plumbing demo shows reviews and license details; the dental demo has a new patient page. You supply the reviews and photos, dragged into the chat, and Theo places them. Ask and the team will point you to live customer sites in your own industry, with the owners' agreement.

Content carried over and brought current

Theo reads the old site's text, photos and page list from its URL, so nothing has to be retyped. What it cannot read is what changed since the site went up: a service you stopped offering, new hours, a second location, prices, staff. You tell it those in chat, and Theo rewrites each page around the business as it is today, in plain words, with a title, headings and a description written for what the page is about. Pages for services you no longer offer are dropped; if their addresses still get visits, the redirect step sends them to the closest new page.

Old addresses and rankings that survive the move

Keeping the domain keeps the site's history in search. Once Search Console is connected, the old addresses that still get search traffic or carry links are redirected to the matching new page, so old links still land. The post on what happens to rankings when you move a website explains why this step matters. A move can also grow search: Buy My Lunch, a school lunch service, moved its site to Theo in June 2026, and its own Search Console data shows 929 clicks from Google search in the 90 days to September 27, 2026, up from 131 in the 90 days before, as the growth work published pages.

Pages that read well on a phone and load fast

Many customers search from a phone, and an old site built for a desktop makes a visitor pinch and scroll. Theo builds every page for a phone screen first: short paragraphs, a tap-to-call number, forms that ask only for a name, contact details and a short message, and buttons a thumb can hit. The site is served as a static site over HTTPS, with nothing to install or renew. On Starter and Pro, page speed and the technical fixes are part of the weekly work, and Search Console's Core Web Vitals report lets you watch the speed yourself.

Who this is for

Who a website redesign from Theo is for

A small business website redesign from Theo fits an owner whose site is a few years old, reads badly on a phone, or no longer lists what the business sells. It also fits an owner who gets visitors but few calls. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search; see the full report. A redesign that only changes colors does not move that number, so Theo pairs the rebuild with the weekly search work on Starter. A site that needs a member login or payments taken on the page itself links those to the tools that run them, such as the store, a membership tool or the booking system.

Before you start

Three questions that decide a website redesign

Answer these before the rebuild; they set what Theo keeps, what it redirects, where the new site lives and how you will know the redesign worked.

Which platform is the current site on?

It does not change the price or the process; Theo reads the site from its URL whether it is on WordPress, Wix, Squarespace, GoDaddy, Weebly or a builder you cannot name. Keep the old account open until the domain points at the new site, and have your Google Analytics and Search Console logins on hand for the step after the switch. A Shopify or Wix store connects directly; for a WooCommerce or other platform store the options, in order, are a move to Shopify, the store kept at shop.yourdomain.com, or a separate Theo site on a subdomain such as blog.yourdomain.com. Owners on Wix can read what moving from Wix involves before they start.

What must not change?

List what customers already rely on: the phone number, the address Google shows, the pages that come up in search, the reviews, the store, the booking link. That list is your checklist for the preview and for the redirect step. Theo keeps the domain and email as they are, redirects the old addresses that still get search traffic, and reconnects the store and the booking tools. Anything on the list that the preview shows differently, you fix with one sentence in chat before publishing.

How will I know the redesign worked?

Write down three numbers before the switch: the clicks and impressions Search Console shows for the last three months, the pages that earn them, and the calls or form messages you get in a typical week. After launch, watch the same three. The Growth tab lists each page, post and fix as it ships, and the weekly report on Starter and Pro sums it up; a redesign shows first in calls and messages, and search visits build over months as the weekly work compounds. No ranking can be promised, so the measure is those numbers moving, not a position.

Included

What Theo handles

Rebuild from your URL, in the look you choose

Paste the current site's address. Theo reads it and builds the new version around the business as it is today: current services, hours, photos and the people. Keep the look you have and Theo matches it from the URL; want a different one and you say so in chat, or give it the address of a site whose look you like. The logo, new photos and a color you want kept go into the chat by drag and drop. There is no template to pick and no page builder to learn.

The pages the old site was missing

If the old site stops at a homepage and a contact page, Theo adds a page per service, an about page with the people and their credentials, a FAQ built from the questions customers ask, and a contact page with a short form, a map and a tap-to-call number. A trade that drives to the customer gets a page for each town it serves, as on the plumbing demo's service-area pages. A restaurant gets its menu written as text so search engines can read it, as on the restaurant demo.

Redirects from the old addresses that matter

After Search Console is connected, Theo reads which old addresses still earn search visits or carry links and redirects each one, permanently, to the matching new page: the old services page to the new one, an old post to its nearest replacement, so a link on a partner's site keeps working. Addresses that nothing points to and nobody visits are not redirected. On Starter and Pro, the new pages are then submitted to Google through Search Console as part of the weekly search work.

Domain and email left where they are

The domain stays the one customers know, so the Google Business Profile link, the Yelp link and the address on your truck keep working. Theo walks you through pointing it at the new site, root and www, with forwarding and parking turned off at the registrar. Email records are left alone, so mail keeps arriving. Once the registrar's records update, usually within a few hours, the new site answers on the domain; until that moment the old one keeps serving visitors. Nobody has to take anything down first. If a previous designer holds the domain, get it into a registrar account in your own name before the switch; if you have no domain yet, you can buy one inside Theo.

Store and booking tools reconnected

Shopify and Wix stores connect directly on every plan: products, prices and stock appear on the new site with a cart, checkout completes on the store, and after you change a product you click Refresh my products. Sellers on Etsy, WooCommerce, Square Online, Big Cartel and Gumroad keep their checkout: Theo builds a storefront that links to the real listings, and a WooCommerce store keeps its WordPress hosting. Booking, scheduling and reservation tools such as Calendly, Jobber, Housecall Pro, Toast and OpenTable are linked from the site, not replaced.

Hosting, HTTPS and changes by chat

The new site lives on Theo's hosting, included in every plan, served as a static site over HTTPS with nothing to install or renew. After launch you type changes in plain English in a chat, such as move the reviews above the map, and Theo makes them; small edits use a few chat credits, a new page more. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000; top-ups roll over and never expire, and the weekly search work never spends them. Pro customers can also access and copy the site code through a read-only GitHub connection.

Process

How it happens

Run the free audit (no login)

Theo's audit at theo.site/audit reads the current site and reports its traffic and rankings, its search health and a list of specific fixes; about 4,000 audits run each month. Read the report with one question in mind: is the problem a site that reads well and needs technical fixes and new pages, or a site that hides the offer, lacks service pages and no longer matches the business? The first is optimization; the second is a redesign. The page-by-page picture comes from Search Console once it is connected; that is what the redirect step reads. Keep the report; it is the before picture you compare against after launch.

Rebuild from the current site (first preview usually in minutes)

Paste the site's address and tell Theo what changed since it went up. It reads the pages, matches the look you want to keep or builds a new one, and returns a first draft of the site with a chat beside it. The first build is free, so you see the redesign before paying for anything. What you see at this step: each page as a starting point, in a phone-sized and a desktop view, with the copy rewritten and the missing pages drafted, ready to check against your list of what must not change. If a page came out wrong, say so in the chat and the next version replaces it; there is no ticket and no waiting for a slot.

Refine, publish, point the domain

Ask for changes in chat until every page reads right: a moved section, a different photo, a price, a whole new page. When it is right, pick a plan (the first 30 days on Starter are free) and publish; Theo puts the site on a temporary address you can open on your phone and send around while the old site keeps running. When you are ready, connect your domain: Theo walks you through pointing it at the new site, which takes over once the records update, with the old one serving visitors until then. Cancel the old hosting only after the new site answers on your domain.

Connect Google, redirect, keep improving

Once the domain answers, the next step is connecting Google Analytics and Search Console. Theo then reads which old addresses still get visits, redirects them to the matching new pages, and, on Starter and Pro, submits the new pages to Google through Search Console. On those two plans the weekly work starts from there: keyword and competitor research, new pages and posts, technical fixes, page speed, and over time the copy, calls to action and page flow refined from what visitors do. You see each piece in the Growth tab and a weekly report, and none of it uses chat credits. Check the weekly report against the before picture from step one.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 27 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Typical agency	DIY builder
Monthly cost	$29.99 on Basic (site plus hosting); $69.99 on Starter (adds the weekly search work); $129.99 on Pro	A care plan after the project; Succeeding Small, a Colorado Springs agency, lists hosting and management at $75 or $175 a month, as of September 2026	A monthly subscription, plus your own evenings
Upfront cost	$0; the first build is free and you see it before you decide	A project quote; Clique Studios, a Chicago agency, puts a small-site redesign at $15,000 to $40,000, as of September 2026	$0, but you rebuild it yourself from a template
Time to first preview	Usually minutes; the finished site follows your review	A phased project: discovery, strategy, design, build, QA, launch	As long as you can give it
Built from your current site	Yes, from its URL, matching the look or building a new one	By hand, if you ask	No; you start from a template and copy pages over
Old addresses and rankings	Old addresses that still get traffic or carry links redirected; domain and email left alone; new pages submitted through Search Console on Starter and Pro	Varies; ask for a redirect map before you sign	You set redirects yourself, where the builder allows it
Hosting and HTTPS	Included, static site	A separate hosting bill	Included
Work after launch	Weekly pages, fixes and search submissions on Starter and Pro; copy and layout refined over time	A separate retainer	None; you do it
Changes after launch	Type them in chat, covered by your plan's credits	Email the agency and wait for a slot	Drag and drop yourself

FAQ

Questions buyers ask

How much does a website redesign cost?

With Theo the first build is free: you see the rebuilt site before you pay. Hosting is $29.99 a month on Basic; the search work after launch is $69.99 a month on Starter, free for the first 30 days, or $129.99 on Pro. A website redesign company quotes by project: Clique Studios, a Chicago agency, puts a small-site redesign at $15,000 to $40,000 and agency hourly rates at $100 to $350 or more, as of September 2026. The paid extras with Theo are top-up credits, a domain name if you buy it through Theo, and the optional backlink packages in the Boost checklist.

How long does a website redesign take?

The first preview is usually ready in minutes after you paste the current site's address; the finished site takes as long as your review does, and most of that is you checking pages and asking for changes in chat. Publishing takes a click, and the domain connects once the registrar's records update, usually within a few hours. The old site stays live until then, so there is no gap in between.

Do I own the redesigned site?

Yes. You own the site and its content on every plan; Theo hosts it. Pro customers can also access and copy the site code through a read-only GitHub connection, and anyone who leaves can copy the site and images to host elsewhere. The photos, copy and pages you approved in the preview are yours to take with you.

Can I cancel after the redesign?

Yes, at any time; there is no long-term commitment, and the cancellation confirmation shows the date the subscription ends. The redesigned site is yours, so copy the site and images before that date if you plan to host it elsewhere. The site stays live until that date.

Will a website redesign hurt my Google rankings?

It does not have to. Keeping the domain keeps the site's history in search, the old pages that still get search visits are redirected to their new versions once Search Console is connected, and on Starter and Pro Theo submits the new pages to Google through Search Console. Before the switch, note the pages and queries that bring clicks in Search Console; afterward, compare the same report. Nobody can promise a ranking, and the Growth tab shows the work instead.

Will you keep the look of my current site?

If you like it, yes: Theo matches the look of an existing site from its URL. If you want a different look, say so in chat, or paste the address of a site whose look you prefer, and Theo builds to that. Drag a new logo and photos into the chat the same way, and ask for any section to move.

Will my domain and email keep working during the switch?

Yes. Email records are left alone, so mail keeps arriving before, during and after the switch. The old site keeps serving visitors until you point the domain at the new one; Theo walks you through that for root and www, with forwarding and parking turned off at the registrar. The new site takes over once the records update; the old one answers until then.

Should I redesign or just fix what I have?

Run the free audit first and read it with one question in mind. If the site reads well on a phone, lists every service and mostly needs technical fixes and new pages, website optimization is the smaller job. If the site is missing service pages, hides the offer, reads badly on a phone or no longer reflects the business, redesign. The plans and the price are the same either way, and both paths start from the same free build.