Website design for electricians
Theo builds an electrician website with a page for each job you want more of, call and estimate buttons on the first screen, and your license number where a homeowner looks. Hosting starts at $29.99 a month on Basic, and the ongoing search work at $69.99 a month on Starter, free for the first 30 days.
Good electrician website design gets two visitors to the right button fast: the homeowner whose main breaker will not reset tonight, and the one pricing a panel upgrade or an EV charger for next month. The first screen carries a number that dials with one tap, the hours someone answers, a separate estimate button and your license number. Each job and each town you serve then gets its own page. Theo writes and builds that site from one conversation. Basic is $29.99 a month for the site plus hosting. Starter, free for the first 30 days, is $69.99 a month and adds the ongoing search work. Pro is $129.99 a month. The first build costs nothing, and you read the draft before you pick a plan. Theo built the three electrician websites below, and each one opens live on your phone.
In Theo's audit of 6,861 small business websites, 36 percent of the 440 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 56 percent got fewer than ten. See the research.
Sites Theo built
The electrician websites that get the call answer two questions before anyone scrolls: when can you come, and what does the visit cost. They also show the license where a homeowner or a builder checks, and they give each job its own page. Below are three electrician website examples Theo built: a one-man residential electrician, a standby generator installer and a commercial contractor. Each card says what the site gets right, and each one opens live on your phone.
Built by Theo
Wendroth Electric
What it gets right
Built by Theo
Tamsett Generator & Electric
What it gets right
Built by Theo
Ravelstone Electrical Contractors
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What the site needs
An electrical customer is either in the dark with a phone in hand or planning a job weeks out. A builder or a property manager is checking whether you can be trusted with a schedule or a tenant's unit. The site answers each of them before anyone reaches the estimate form. Most points below come with the page from one of the three sites above that shows it, and a link to open that site.
On a phone, six things belong above the first scroll.
1. The business name with the trade and the area, such as 'Fort Collins residential electrician'.
2. A number that dials with one tap, with the hours a person answers next to it.
3. An estimate button kept apart from the call button, for the panel or charger job that can wait a week.
4. The license number and state, or a 'licensed and insured' line that the footer backs with the number.
5. One customer's words quoted as text, naming the job.
6. A real photo of you, your crew or your truck, because a stranger in a stock photo tells a homeowner nothing about who will knock on the door.
If you can keep it current, add the next opening. The Wendroth Electric site above puts 'Next opening: Thursday morning' and the typical wait right under its phone number, which answers the question many people call to ask.
These lines are examples to change, not to paste.
Headlines: 'Licensed electricians for Loveland and Windsor, with an opening this week.' 'Panel upgrades and EV chargers in Greeley, permit and inspection handled.' 'No power? Call us. We answer until 9 pm.'
Under the call button, the hours a person picks up: 'Weekdays 7 to 5. No-power calls until 9 pm.'
On the estimate button, 'Request an estimate' rather than 'Submit', with a short line under it: 'For panel upgrades, EV chargers and generators.'
The service call line: 'Service call $95. Covers the drive and the first half hour, and comes off the bill when we do the repair.'
The license line: 'Colorado master electrician license ME.000000, insured', with your own state and number.
The permit line: 'We pull the permit and book the inspection.'
The travel rule: 'No-power calls within 20 minutes of the shop. Panel upgrades and chargers anywhere in Larimer County.'
Two buttons for two different callers, both on the first screen, with the number first.
The call-now button is for no power, a breaker that trips every time the dryer runs, or an outlet warm to the touch. The estimate button is for the panel upgrade, the EV charger or the standby generator.
The emergency line shows only the hours you staff, so a caller at 11 pm is not promised a truck you cannot send.
On the panel and charger pages, the estimate button leads, because that customer is comparing three electricians.
Write '24/7' only if someone picks up at 2 am and can send a truck.
Short of that, the site says plainly what happens after the shop closes. Here are four true ways to put it, three of them from the sites above.
1. The owner's own phone: Wendroth Electric says Ted answers weekdays from 7 to 5, calls back within the hour if he is up a ladder, and takes no-power and burning-smell calls until 9 pm, with a same-day visit if he can make one.
2. Plan customers first: Tamsett keeps office hours, and during storms its outage line is staffed around the clock for customers on the yearly maintenance plan, who also get first call when the power goes out.
3. Contract buildings only: Ravelstone keeps weekday hours from 6:30 to 4:30, no-power calls from properties on a service agreement get a crew within 4 hours, and everything else gets one within 2 business days.
4. No nights at all: a shop that closes at 5 says so beside the number, and its no-power page points to the power company for a street outage and to 911 for smoke, sparks or flames.
Tell Theo which of these is yours in the first message, because the answer shapes the first screen, the contact page and the footer of every page.
The site splits 'residential and commercial' into one page per service.
Troubleshooting and repair, panel upgrades, EV charger installation, rewiring, lighting, outlets, surge protection, standby generators, hot tub wiring and, if you take it, commercial work each get a page.
Each page says what the problem looks like, what the visit involves, whether a permit is needed, what moves the price and what the next step is.
The rewiring page covers knob-and-tube and aluminum wiring in older houses and never mentions chargers, so Google has one page to show for 'EV charger installer' and another for 'rewire old house'.
Around the service pages, a handful of others do the rest of the work.
1. The home page says who you are, where you work and how to reach you.
2. A no-power page says what counts as urgent and the hours you pick up, and its call button carries that number.
3. A page for each town you drive to shows the jobs done there.
4. The about page says who does the work and carries the license and insurance.
5. A reviews page quotes customers as text, each one naming the job.
6. The contact page has the number, the hours and a short estimate form.
A one-truck shop can start with home, three or four service pages, the towns, about and contact, then add the rest in chat as the work comes in.
Someone reading this page may be using the phone as a flashlight, so it gives the next step before it asks for anything.
It puts one check per line, in large type:
1. Look outside first. If the neighbors are dark too, the outage belongs to the power company, and the page gives its outage number right there.
2. One room or one circuit out: look for a breaker sitting in the middle or off position and reset it once. If it trips again, leave it off and call.
3. A burning smell, a warm switch plate or a scorched outlet: stop using it, switch off that breaker if you can reach the panel safely, and call, even if the smell fades.
4. Smoke, sparks or flames: get everyone out and call 911 from outside.
5. A wire down outside: stay well back, keep children and pets away, and call 911 and the power company.
6. Water near the panel or the outlets: touch neither, and call the power company to cut the power.
Keep these lines general and read them over before the page goes live, since you know your utility and your roads. Then say what happens when someone calls and how soon you usually get there, in words your phone can keep.
Wendroth's Repairs page shows the tone: it says a warm switch plate or half the house without power can be urgent, and that a burning smell needs a call right away.
Open the Wendroth Electric site above and tap through it the way a homeowner would.
1. The home page leads with the next opening and the service call fee.
2. Repairs lists the six problems Ted checks, from dead outlets to warm switch plates, and says the fee comes off when he does the repair.
3. Pricing puts the service call, when it is waived and the hourly rate in three boxes, then a table of typical jobs.
4. Panel upgrades lists the signs a panel needs replacing and says to plan for one day with the power off.
5. EV chargers asks what you drive, for a photo of the panel and where you park.
6. Service area names six towns and the hours Ted answers.
7. About explains why he went out on his own and who else is on the team.
8. Contact repeats the hours and the late line for no power.
That is eight pages, and every one of them ends with the same phone number.
A homeowner reads up on both jobs for weeks before calling anyone.
The questions repeat: whether a 100-amp panel has room for a Level 2 charger, who pulls the permit and books the inspection, how long the power is off, and what to photograph for the estimate.
The panel page also lists the signs a panel is full: breakers that trip when two appliances run, a fuse box, a brand the home inspector flagged.
The EV charger page on the Wendroth site asks for three things up front, so the first visit is not wasted: what you drive, a photo of the panel and where you park.
Owners of older houses rarely search for rewiring out of curiosity.
Why they come: an insurer, a home inspector or a flickering light usually sent them, and they arrive with the name of the wiring from a report. So the page uses those names: knob-and-tube, found in many houses wired before the 1940s, and aluminum branch wiring, put into some houses built or rewired from about 1965 into the mid 1970s.
The questions, in order: is it dangerous right now, will my insurer keep covering the house, how many walls get opened and who patches them, can we stay in the house during the work, and how many days the power is off. For aluminum wiring, the page says whether you repair the connections or replace the runs, and that the answer starts with a check.
A buyer with a report: someone with an inspection report and a closing date gets a line of their own: send the report, and the page says how soon you can come and look. Some insurers ask about both kinds of wiring before they write or renew a policy, so if you leave a written report after the visit, say so.
On the Wendroth site: the Repairs page lists an aluminum wiring check among the six things Ted looks at. A shop that does more of this work gives it a page of its own.
A homeowner pricing a standby generator is picturing the last outage, so the page starts there.
The Tamsett site names what stops: the furnace blower, the well pump, the sump pump just when the basement needs it, and the fridge, which starts warming after about four hours.
Then it sets two sizes side by side, with what each one runs at the same time and the installed price range for each.
A separate page explains the automatic transfer switch and the fuel line before the estimate visit, and answers the questions asked at the kitchen table, such as where the pad goes and how long a propane tank lasts.
The maintenance page lists what every yearly visit checks, so a homeowner signs up before storm season instead of after the generator fails to start.
License, insurance and bond go in the footer of every page.
Give the license number and issuing state, the master electrician's name, the insurance carrier and the bond, and repeat them on the about and contact pages.
The panel and generator pages say in one line that you pull the permit and schedule the inspection, because a homeowner who has read about unpermitted work is checking for exactly that.
Photos of finished panels with the labels legible and your Google reviews quoted as text give the homeowner a reason to let a stranger open the panel.
Some states also require the license number on contractor advertising, which can include your website, so check with your state licensing board.
All three sites above carry a license line, and Wendroth's footer names the master electrician license and the contractor registration on every page.
The site names the metro, the counties and the towns you cover, and states the travel rule in one line.
For example: emergency calls close to the shop, panel upgrades and charger installs anywhere in the county.
Every town you really work in then gets its own page, with the jobs finished there and the drive time from your shop. A homeowner two towns over sees a panel done on a street like theirs, and Google has a page to show for 'electrician' plus that town.
There is no thin page for every zip code, because those read as filler.
A shop that works for builders and property managers needs paths that never cross the homeowner's.
The builder reads for the schedule: the bid from plans, temporary power, rough-in, trim-out and the final inspection, with how long each takes, who calls the inspector and when the punch list closes.
The property manager reads for the work order, which should ask what the crew needs before it rolls: the property and unit number, the tenant's name and phone, who lets the crew in, pets in the unit, what is wrong, how urgent it is and the PO number.
The Ravelstone site puts both buttons in the header, captions its project photos by building type instead of by client, and says certificates of insurance and a W-9 go out the same day they are requested.
The number dials with one tap, and the estimate form stays short.
It asks for name, phone, address and one line about the job, and the request reaches your inbox.
If you quote in Jobber, Housecall Pro or ServiceTitan, the estimate button opens that tool's request page instead, where you can ask for a photo of the open panel.
Property managers and builders get a commercial page with its own request path.
Put on the page the numbers you already give callers, and for the bigger jobs, say what moves the price.
The three sites do it three ways:
1. Wendroth posts the service call fee, when it comes off the bill, the hourly rate after the first half hour and a table of typical jobs, from a switch replacement to a Level 2 EV charger circuit, with the 200-amp panel priced including the permit.
2. Tamsett prices its two generator sizes as installed ranges and lists what every install includes: the concrete pad, the permit, the automatic transfer switch, the fuel hookup, the first start-up and a walkthrough. It also posts a yearly maintenance price for air-cooled and for liquid-cooled units, and a range for a portable generator hookup.
3. Ravelstone gives builders a price per square foot for spec homes that moves with the finishes, prices townhomes by the unit, bids tenant build-outs from plans and charges property managers a flat price per unit for a unit-turn check.
Each one posts what it can stand behind before seeing the job, and leaves the rest to the visit or the bid.
The first build costs nothing and comes before you choose a plan, and the first preview is usually ready in minutes.
Time: after that, it is the time you spend reading each page on your phone between calls and typing what to change. The domain switch after you publish usually takes a few hours.
The plans: the monthly price of each plan is in the plan table further down. Basic covers the site and hosting, and Starter and Pro add the ongoing search work.
What you bring: one conversation about the jobs you want more of and the ones you pass on, the towns you drive to, your hours and who answers after them, your service call fee and any prices you publish, your license number with the state and class, your insurance, who pulls permits, photos from your phone, your review links and your current site's address if you have one.
What stays in your other tools: writing quotes, scheduling, dispatch and payments. The site links to Jobber, Housecall Pro, ServiceTitan or whatever you already use.
What to expect from search: the work pays back over months rather than weeks, and no one can promise where a page will rank.
Each site began in October 2026 as a written description of the business.
Each description gave the towns, the services and prices, the people, the hours, who answers after them, a few review lines and the one button the site should lead with. One line from each, word for word:
Wendroth Electric: 'When you call, you get me. The guy who answers is the guy who shows up, and the guy who shows up is the guy who signs the permit.'
Tamsett Generator & Electric: 'A generator that sits for a year is the one that will not start.'
Ravelstone Electrical Contractors: 'Every invoice lists the unit number and includes before-and-after photos.'
Theo built a starting draft from each description, and a few messages in chat finished it. For Wendroth, the headline, the phone number and the next-opening box moved above the van photo on phones. For Tamsett, the phone number went into the header beside the estimate button, because people call a generator company from a dark house. For Ravelstone, each step of the builder schedule grew from one line into a short paragraph with how long it takes.
The people, hours, license lines and prices on all three came from those descriptions and messages. Write yours the way you would brief a new hire on the first morning, and there is less to change after.
Open your own site on your phone and go down this list.
1. Does the number dial with one tap?
2. Are the hours next to it the hours someone really answers?
3. Is the estimate button separate from the call button?
4. Can you find the license number and state without hunting?
5. Is there a page of its own for each job you want more of?
6. Is each town you work in named?
7. Are reviews quoted in words, not shown as a picture of stars?
8. Does the estimate form ask for five things or fewer?
9. Is the photo of you, your crew or your truck?
10. Does the home page load before you can count to three on phone data?
11. Do the license and insurance lines in the footer match your paperwork?
12. Is the copyright year this year?
Each 'no' is one fix, and each fix is a sentence you can type to Theo in chat.
Who this is for
This page is for the owner of an electrical contracting company, one truck or ten, who would rather be on a service call than inside a page editor. Their current site says 'residential and commercial' and little else. Theo fits an electrician who wants more planned work from the site, such as panel upgrades, EV chargers, rewiring and generators, on top of the emergency calls. Theo also fits a shop with no site at all. It fits a standby generator installer and a shop whose work comes from builders and property managers just as well, and the examples above include one of each. Deposits on bigger jobs go through the invoicing tool the site links to. General contractors start from the contractor page.
Electrician website templates
Much of what is published about electrician website design is design galleries, template categories and lists of example sites, such as Dribbble's electrician tag, Webflow's gallery and Wix's electrician templates. Four questions are worth settling before you choose.
The logo is the easy part. A template ships with placeholder pages, so the panel upgrade page, the EV charger page, the emergency page and a page for each town are still yours to write. Left as placeholder text, they give Google nothing to show for 'EV charger installer'. Tell Theo what you install and where, and those pages are the first thing it writes. Theo is an electrician website builder without the building: there is no editor, and changes to the site are typed in chat.
It needs to load fast on a phone in a dark hallway and put the number, the license and an estimate button on the first screen. A design shot does not show whether any of that is there. As of October 2026, FieldEdge's post on electrician websites showed thirteen sites with a screenshot each, and none of the roundups we read that month showed a phone view or any page past the home page. No screenshot can tell you which one has a panel upgrade page that homeowners in its town can find. The examples above show the phone view and three inner pages each, and every one opens live. Theo keeps the look of your current site if you like it and cleans it up if you do not.
Yes. A builder adding you to a bid and a property manager sending a work order both look you up first. What they find should match the paperwork: the license and class, the insurance, a commercial page listing tenant build-outs, lighting retrofits and service upgrades, and a request path that reaches the office. That much is Basic, at $29.99 a month, and it covers a shop whose calendar fills from three builders. Starter, at $69.99 a month, matters when a builder slows down: its search work drafts pages for the homeowner who searches because there is nobody to ask for a referral.
Yes, and it can say what a big company cannot. A large company's site sells a brand. A one-truck site sells the person: who answers, when the next opening is, what the first visit costs and who will be standing in the kitchen. The Wendroth Electric site above is built for that shop, with one phone number, the owner's photo at his van and a page about how he works, and Theo built it from a short written brief. Yours starts the same way: describe the shop, or give Theo the address of a site whose look you like, then refine it in chat.
Included
From one conversation, Theo drafts the main pages an electrical contractor needs, and you add the rest by asking in chat. Over time the site can carry home, emergency, about, reviews and contact pages, plus a page each for repair, panel upgrades, EV chargers, rewiring, lighting, generators and commercial work, and one for each town you cover. Give Theo the address of a site whose look you like, and it matches that look. You can also start from a clean layout and refine it in chat.
Theo hosts the site on every plan, Basic included, and serves it over HTTPS as a static site. There is no hosting renewal to miss, no plugin to update and no database to patch. So when a customer standing in a dark kitchen at 9 pm looks you up, the site loads.
Say 'add a standby generator page' or 'put the new master license number in the footer' and Theo makes the change. Drag in a photo of a finished 200-amp panel or a Level 2 charger on a garage wall, say which page it belongs on, and it lands there with a caption. Each change uses chat credits, the monthly allowance that comes with your plan: 1,500 on Basic, 4,500 on Starter and 7,000 on Pro. A footer edit uses a little and a new page uses more. Top-up credits, if you need them, never expire.
Theo researches what homeowners in your towns search for around EV chargers and panel replacement, drafts the service and town pages and the posts that answer their questions for your review in the Growth tab, fixes technical issues, works on page speed and works toward citations in ChatGPT and Google AI Overviews. On every plan, connecting Google also submits your sitemap. None of it uses chat credits. For the electrical searches with Semrush's numbers, and four runs of that work on an electrician site Theo built, see SEO for electricians.
Once your domain is active, a single Google sign-in lets Theo set up Analytics and Search Console. Starter and Pro then add the Boost checklist, which walks you through Google Business Profile, the listing that puts you on the map for 'electrician near me'. The checklist also covers Apple Business Connect, Bing Places, Yelp and Facebook, so the same license number, service area and emergency hours appear on every listing.
On Starter and Pro, the Growth tab lists each page drafted and each fix made, so you can check from the truck what is waiting for you this week. New pages go live when you publish them there, or as soon as they are ready if you turn on auto-publish. Each week an email tallies the new posts, updates and landing pages. Visits, Google clicks and the top pages sit in the Analytics tab.
Process
Tell Theo your services, the towns you cover, your hours, whether you run an after-hours line, who pulls permits and where estimate requests should land. Add your license number and issuing state, your insurance, photos of finished work and links to your reviews. If you have a current site, paste its address too. For the Wendroth Electric site above, the brief was a few short paragraphs: one master electrician in Fort Collins, the five nearby towns he drives to, his hours, a service call fee that comes off when he does the repair and is always waived for customers 65 and older, and a next opening he updates every evening.
You see a starting draft with the main service pages and the license in the footer. Read it on your phone the way a homeowner in the dark would, then ask for changes in chat, such as 'move the call button above the estimate form'. Publish when it reads right. Until your own domain connects, the site is reachable at a temporary address.
Theo walks you through pointing your domain at the new site, root and www: turn off forwarding and parking at the registrar and leave the email records alone. Until the registrar's records update, usually within a few hours, the old site keeps answering, so a customer who finds you mid-switch still reaches a working page. Then you sign in with Google, and Theo sets up Analytics and Search Console so you can see which town and service pages get visits.
Once the domain is live and both Google connections are made, the search work, which Theo calls the Growth Engine, switches on for Starter and Pro. It starts with the searches an electrician is found by: EV charger installation, panel replacement, generators and the towns around your shop. Each new page waits for you in the Growth tab unless you have turned on auto-publish.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Monthly cost | $29.99 Basic (site and hosting); $69.99 Starter (adds the search work, free for the first 30 days); $129.99 Pro | A build fee, then a retainer that runs whether or not the phone rings | A builder plan, an invoice or an IOU, plus nights after service calls |
| Up-front cost | $0: the first build is free, and you read the draft before a plan starts | A quoted project fee before the first page is written | Anywhere from nothing to a deposit, plus a few of your weekends |
| Time to a first version | A preview in minutes, then rounds in chat before you publish | A kickoff call, then weeks to a draft and revision rounds by email | As fast as free evenings allow, yours or his |
| Seeing one before you commit | Live electrician sites Theo built, to tap through on your phone, then a free first build of your own | A portfolio of past client sites, then a design mockup once the project starts | Sample templates, or a look at any sites he's done before |
| Panel, EV charger and repair pages | Drafted by Theo from one conversation, then refined in chat | Written after a kickoff call and a round of revisions | Often a generic home services layout, with the words left to you |
| A new license number or technician | Type it in chat | A change request, billed by the hour | You hunt for it in the editor, or text him and wait |
| Ongoing search work | Included on Starter and Pro, and never uses chat credits | A separate SEO retainer on top of the design fee | Not included; the EV charger page waits until someone writes it |
| Hosting and security | On every plan: a static site over HTTPS, hosted by Theo | Usually a separate hosting line, plus plugin updates on the care plan | On the builder's servers, or a host he set up, ideally in your name |
| Ownership and leaving | The pages, words and photos are yours. Cancel anytime and save them before the paid period ends, and Pro adds read-only access to the code on GitHub | Depends on the contract, so ask who holds the domain and the files | Your photos and words leave with you; the site itself often stays put |
FAQ
An electrician website built and hosted by Theo costs $29.99 a month on Basic. Starter is $69.99 a month, free for the first 30 days, and adds the search work. Pro is $129.99 a month, with more weekly pages. The extras are top-up chat credits, a domain if you buy it through Theo and, with Starter or Pro, the optional paid directory submission packages in the Boost checklist. An agency quotes a project fee and then a retainer. The pricing page lists what each Theo plan includes.
The first preview is usually ready in minutes. You publish once the panel, EV charger and emergency pages read right, whether that takes one afternoon or a week of reading between calls. Your domain goes live when the registrar's records update, usually within a few hours, and until then a customer still reaches the old site. Start in a quiet week so the site is live before the next stretch of storm calls.
You do, the same way you own the tools on your truck: the pages, the photos of your work and the words on them are yours, and Theo hosts the site. On Pro you can also open the site code, read-only, through GitHub and copy it. If you ever leave, save the text and photos before the paid period ends. Your domain stays yours too, whether you brought it or bought it inside Theo. Connecting one you already own moves nothing away from your registrar.
Yes, in any month, and there is no contract term to run out. When you cancel, the confirmation shows the date the subscription ends, and the site stays live until then. It is month to month, so a slow winter does not lock you into a year.
Yes. The three examples near the top of this page are sites Theo built in October 2026 for three kinds of electrical business: a one-man residential electrician, a standby generator installer and a commercial contractor. Each opens on your phone, so you can tap through every page. If you ask, the team can also share live sites of electrical customers whose owners have agreed. The surest way to see your own shop's version is the free first build.
Something in between, without the parts an electrician has no time for. Like a website builder, it is a monthly plan you start yourself, but there is no editor to learn and nothing to drag around. Like a design service, the pages are written and laid out for you, but the first draft arrives in minutes, not weeks. You describe the shop, read the draft and ask for changes in plain English in chat. Nothing arrives as a blank page with placeholder text to fill in.
Usually for plain reasons. The site is one page for everything, so Google has nothing to show for 'EV charger installer' or for the town next door. It was never added to Search Console, Google's free report, so nobody sees which pages Google skipped. Or it loads slowly on a phone. On Starter and Pro, Theo drafts a page for each job you want and each town you serve and fixes speed and technical issues, and you see each step in the Growth tab. On every plan, Theo submits your sitemap through Search Console so Google finds every new page. It is a common problem in the trades: in Theo's audit of 6,861 small business websites, an estimated 36 percent of the 440 home services and trades sites with search data got zero visitors a month from Google search. The full report breaks those numbers down. Search traffic takes months to build, and nobody can promise a ranking.
Yes. Paste the address, and Theo matches the look if you like it or gives the site a cleaner one. Then Theo rebuilds the pages with a tap-to-call button and an estimate form on the first screen. A site that lists 'residential, commercial, industrial' on one page can become a page for each, plus the panel upgrade and EV charger pages that were missing. On every plan, connecting Search Console submits your sitemap so Google finds every new page, from the panel upgrade page to the EV charger page. On Starter and Pro, SEO repair also redirects the old addresses that still get search traffic to the new pages, and on any plan you can ask for a redirect in chat.
No. Theo does not process payments, so a deposit on a panel upgrade or a generator install goes through Jobber, Housecall Pro, ServiceTitan or the invoicing tool you already use. The customer reads about the job on your page, then follows a link to pay in your system. If you offer financing on bigger jobs, the site links to your provider's application the same way.
Your industry
Gather what a customer asks about first: the jobs you do and the ones you want more of, the towns you drive to, the hours someone answers, your service call fee if you charge one, your license number with the state and class, your insurance, a few real photos of you and your work, and the link to your Google reviews. Describe the shop to Theo in plain sentences, or paste your current site's address. Read the first preview on your phone the way a customer in a dark kitchen would, ask in chat for what is wrong or missing, and publish when it reads like your shop. Then point your domain at the site and connect Google, so you can see which searches find it.
Start with a home page, one page for each job you want more of, a page for no-power calls with the hours you answer, a page for each town you work in, an about page with the license and insurance, and a contact page with a short estimate form. A tap-to-call number and an estimate button belong on the first screen, with your license number beside them. Add three or four reviews quoted as text, each one naming the job. Google reads text, and a homeowner about to let a stranger open the panel reads what the last customer said. With a page for each search, 'EV charger installation' lands on the EV charger page and 'electrician' plus your town lands on that town's page.
Your business name with the trade and the town, a phone number that dials with one tap, the hours a person answers, a separate button for estimates, your license number or a licensed-and-insured line, and a real photo of you or your crew. If you can keep it current, add when your next opening is. On a phone, the number and the estimate button should both show before anyone scrolls.
Yes, with the issuing state and the license class. A homeowner who looks you up on the state board needs the number to match what the board lists. A property manager checks the class before sending a work order, and neither of them should have to call to ask. Some states also require a contractor's license number in advertising, and a website can count as advertising, so read your state licensing board's rule before you publish.
Yes, because the two do different jobs. The profile puts you on the map with your hours, reviews and a call button. The website carries what the profile has no room for: a page for each job and each town, the license line, the service call fee, photos of finished panels and the estimate form. The profile links to the site, and a homeowner who taps through wants to see the job they searched for. On Starter and Pro, the Boost checklist walks you through setting up the profile and the other listings, so the name, number and hours match everywhere.
Put the numbers you already state on the phone: the service call fee, the diagnostic charge, whether the fee is waived when you do the work, and your hourly rate if you quote one. For panel upgrades, charger installs and generators, say what moves the price instead of a single figure: the amperage, the distance from the panel to the garage, whether the utility has to disconnect. When a rate changes, type the new figure in chat and Theo makes the change. The Wendroth Electric site above shows how that reads: a service call fee and when it is waived, the hourly rate after the first half hour, and a table of typical prices from a switch replacement to a 200-amp panel and a Level 2 EV charger circuit.
Only if a person answers the phone at 2 am and a truck can roll. If you staff an after-hours line on weeknights and not weekends, the emergency page says exactly that, with the hours, and the call button on that page carries the after-hours number. A homeowner who reaches voicemail after reading '24/7' writes the review you do not want. One who reads 'after-hours calls answered until 10 pm' knows what to expect.
Yes, because each is searched on its own, apart from 'electrician near me', and each answers a question the other cannot. The EV charger page says whether a Level 2 charger needs a dedicated circuit. The panel upgrade page explains the difference between 100-amp and 200-amp service and which loads call for the larger one.
It needs a page for every town you actually work in, not every town on the map. Each page should say something only that town's page can: the jobs you have done there, the drive time from the shop, the permit office you deal with and whether you take urgent calls that far out. Ten real town pages do more than a hundred that swap the town name and nothing else, which read as filler to Google and to a homeowner. Start with the towns where you want more work and add the rest as the jobs come in.
Make calling the easiest thing on the page. Put a number that dials with one tap on the first screen and in the header of every page, with the hours someone answers. Keep the estimate button for planned jobs apart from it. Say what the first visit costs, or what moves the price. Quote a few customers in their own words, each naming the job. Give each job you want more of, and each town you drive to, its own page so the right searches land on it. Then watch which pages get visits in the Analytics tab, and ask Theo in chat to change the ones that do not lead to calls.
Yes, because the reader is different. A builder or a general contractor reads for the schedule: how fast a bid comes back, when temporary power goes in, how long rough-in and trim-out take and who meets the inspector. A property manager reads for the work order: who lets the crew in, how fast a no-power call gets a truck and whether the invoice carries the unit number. Both want the license, the insurance and a way to get a certificate of insurance without a phone call. If you do both kinds of work, give each its own page and its own button, the way the Ravelstone site above does, and keep the homeowner pages separate.
Yes, it works alongside them. Theo does not run bookings or dispatch. A homeowner opens your EV charger page, taps Request an estimate, and lands on the request form in Jobber, Housecall Pro or ServiceTitan, where your office sees the request beside every other job. The Jobber page walks through setting up that link.