Website design for electricians

Electrician Website Design

Theo builds an electrician website with a page for each job you want more of, a call-now and an estimate path on the first screen, and your license number where a homeowner looks. Hosting from $29.99 a month on Basic; the ongoing search work from $69.99 on Starter, free for 30 days.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

A page each for panel upgrades, EV chargers, rewiring and repairs
Call now and request an estimate, separated on the first screen
License number, insurance and permits where a homeowner checks
A page for each town you drive to, written for that town's searches

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.7 out of 5 on Trustpilot from 27 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

An electrical contractor gets two kinds of visitor: the homeowner whose main breaker will not reset tonight, and the one pricing a panel upgrade or an EV charger for next month. Theo builds the site so both find their next step on the first screen: a page for each job, a page for each town you serve, and your license number in view. Basic is $29.99 a month for the site plus hosting. Starter is $69.99 a month and adds the ongoing search work, free for the first 30 days; Pro is $129.99. The first build costs nothing, and you read the draft before you pick a plan.

In Theo's audit of 5,974 small business websites, 39 percent of the 373 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 58 percent got fewer than ten. See the research.

What the site needs

What an electrician website needs

An electrical customer is either in the dark with a phone in hand or planning a job weeks out. The first screen answers both: do you fix this today, do you install this, do you come to my town, how do I reach you. Six pieces put those answers in front of the estimate form.

Call now, separated from the estimate

Call now is for no power, a breaker that trips every time the dryer runs or an outlet warm to the touch; request an estimate is for the panel upgrade, the EV charger or the standby generator. Two buttons on the first screen, the number first, and an emergency line that shows only the hours you staff, so a caller at 11 pm is not promised a truck you cannot send. On the panel and charger pages the estimate button leads, because that customer is comparing three electricians.

One page per service, named the way a homeowner searches

Not one page headed residential and commercial. A page each for troubleshooting and repair, panel upgrades, EV charger installation, rewiring, lighting, outlets, surge protection, standby generators, hot tub wiring and, if you take it, commercial work. Each page says what the problem looks like, what the visit involves, whether a permit is needed, what moves the price and the next step. The rewiring page covers knob-and-tube and aluminum wiring in older houses and never mentions chargers, so Google has one page to show for 'EV charger installer' and another for 'rewire old house'.

Panel upgrade and EV charger pages that answer what a homeowner researches

These two jobs are researched for weeks before anyone calls, and the questions repeat: does a 100 amp panel have room for a Level 2 charger, who pulls the permit and books the inspection, how long is the power off, what to photograph for the estimate. The panel page also lists the signs a panel is full: breakers that trip when two appliances run, a fuse box, a brand the home inspector flagged.

License, insurance and permits where a homeowner looks

The license number with the issuing state, the master electrician's name, the insurance carrier and the bond, in the footer of every page and again on the about and contact pages. The panel and generator pages say in one line that you pull the permit and schedule the inspection, because a homeowner who has read about unpermitted work is checking for exactly that. Photos of finished panels with the labels legible and your Google reviews quoted as text give the homeowner a reason to let a stranger open the panel.

A page for each town you actually drive to

Name the metro, the counties and the towns you cover, and state the travel rule in one line: emergency calls close to the shop, panel upgrades and charger installs anywhere in the county. Then a page for each town you genuinely serve, with the jobs finished there and the drive time from your shop, so a homeowner two towns over sees a panel done on a street like theirs and Google has a page to show for 'electrician' plus that town. Skip the thin page for every zip code; it reads as filler.

An estimate path that works from a phone

The number dials with one tap. The estimate form asks for name, phone, address and one line about the job, and the request reaches your inbox; if you quote in Jobber, Housecall Pro or ServiceTitan, the estimate button opens that tool's request page instead, where you can ask for a photo of the open panel. Property managers and builders get a commercial page with its own request path.

Who this is for

For electricians who want service calls and estimate requests from search

This page is for the owner of an electrical contracting company, one truck or ten, whose current site says 'residential and commercial' and little else, and who would rather be on a service call than inside a page editor. Theo fits an electrician who wants the planned jobs, panel upgrades, EV chargers, rewiring and generators, to arrive through the site alongside the emergency calls, and it fits a shop with no site at all. Deposits on bigger jobs go through the invoicing tool the site links to. General contractors start from the contractor page.

Electrician website templates

A template, a design gallery or Theo

Search 'electrician website design' and most of the first page is design galleries, template categories and lists of example sites: Dribbble's electrician-website tag, FieldEdge's post on thirteen electrician websites, Webflow's gallery and Wix's electrician template category, as of September 2026. Three questions to settle first.

Can I buy an electrician template and drop my logo in?

The logo is the easy part. A template ships with placeholder pages, and the panel upgrade page, the EV charger page, the emergency page and a page for each town are still yours to write; a template with the placeholder text still in it gives Google nothing to show for 'EV charger installer'. Tell Theo what you install and where, and those pages are the first thing it writes.

The sites in the gallery look sharp. Does mine need to?

It needs to load fast on a phone in a dark hallway and put the number, the license and an estimate button on the first screen; a design shot does not show whether any of that is there. FieldEdge's list shows thirteen electrician sites with a screenshot each, and a screenshot cannot show which has a panel upgrade page its town can find. Theo keeps the look of your current site if you like it and cleans it up if you do not.

Most of my work comes from builders and property managers. Is the site still worth it?

A builder adding you to a bid and a property manager sending a work order both look you up first, and what they find should match the paperwork: the license and class, the insurance, a commercial page listing tenant build-outs, lighting retrofits and service upgrades, and a request path that reaches the office. That is Basic at $29.99 a month, and it covers a shop whose calendar fills from three builders. Starter at $69.99 matters when a builder slows down: the search work brings in the homeowners who have nobody to ask.

Included

What Theo handles

The build

Theo writes the pages an electrical contractor needs from one conversation: home, a page each for repair, panel upgrades, EV chargers, rewiring, lighting, generators and commercial work, one for each town you cover, plus emergency, about, reviews and contact. The first preview is usually ready in minutes. Give Theo the address of a site whose look you like and it matches that look, or start from a clean layout and refine it in chat.

Hosting and security

An electrician's Theo site is a static site served over HTTPS and hosted by Theo, on every plan. There is no hosting renewal to miss, no plugin to update and no database to patch, so the site loads for a customer standing in a dark kitchen at 9 pm. Hosting is part of the $29.99 Basic price.

Changes in plain English

Say 'add a standby generator page' or 'put the new master license number in the footer' and Theo makes the change. Drag in a photo of a finished 200 amp panel or a Level 2 charger on a garage wall, say which page it belongs on, and it lands there with a caption. Changes use chat credits, 1,500 a month on Basic, 4,500 on Starter and 7,000 on Pro; a footer edit uses a little, a new page more, and top-up credits never expire.

Ongoing search work on Starter and Pro

Theo researches what homeowners in your towns search for around EV charger installation and panel replacement, builds the service and town pages and the posts that answer their questions, and submits each one to Google through Search Console. It fixes the technical issues Google reports, improves page speed, works toward citations in ChatGPT and Google AI Overviews, and refines the copy and the estimate path over time. None of it uses chat credits; the SEO services page lists each piece.

Google connections and listings

Once your domain is active, Theo connects Google Analytics and Search Console. The Boost checklist then walks you through Google Business Profile, the listing that puts you on the map for 'electrician near me', and Apple Business Connect, Bing Places, Yelp and Facebook, so the same license number, service area and emergency hours appear on each.

Reports you read between calls

On Starter and Pro, the Growth tab lists each page written, each fix made and each page sent to Google so you can check from the truck what the plan did this week. A weekly report reaches your inbox with the same list and what Analytics and Search Console recorded.

Process

How it happens

Describe the company

Tell Theo your services, the towns you cover, your hours, whether you run an after-hours line, who pulls permits and where estimate requests should land. Add your license number and issuing state, your insurance, photos of finished work and links to your reviews; paste the address of your current site if you have one. The first preview is usually ready in minutes.

Read the preview and refine it in chat

You see the first draft, the service and town pages already written and the license in the footer. Read it on your phone the way a homeowner in the dark would, then ask for changes in plain words: 'move the call button above the estimate form'. Publish when it reads right; until your own domain connects, the site is reachable at a temporary address.

Connect your domain and Google

Theo walks you through pointing your domain at the new site, root and www: turn off forwarding and parking at the registrar and leave the email records alone. The old site stays live until the registrar's records update, usually within a few hours, so a customer who finds you mid-switch still reaches a working page. Then Analytics and Search Console connect and show which town and service pages get visits.

The growth work starts

With the domain live and both Google connections made, Theo's Growth Engine, the ongoing search work, switches on for Starter and Pro. It starts with the searches an electrician is found by, EV charger installation, panel replacement, generators and the towns around your shop, and each new page goes to Google through Search Console.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 27 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Typical agency	DIY builder
Monthly cost	$29.99 Basic (site and hosting); $69.99 Starter (adds the search work, free for 30 days); $129.99 Pro	A build fee, then a retainer that runs whether or not the phone rings	A subscription, plus the nights after a full day of service calls
Up-front cost	$0; the first build is free and you read the draft before a plan starts	A quoted project fee before the first page is written	None up front; the cost is the weekends spent learning the editor
Time to a first version	A preview in minutes, then rounds in chat before you publish	A kickoff call, then weeks to a draft and revision rounds by email	Whatever evenings you can find after the last call of the day
Panel, EV charger and repair pages	Written by Theo from one conversation	Written after a kickoff call and a round of revisions	You, from a template built for a generic home services company
A new license number or technician	Type it in chat	A change request, billed by the hour	You find the footer block in the editor and change it yourself
Ongoing search work	Included on Starter and Pro; never uses chat credits	A separate SEO retainer on top of the design fee	Not included; the EV charger page exists only if you write it
Hosting and security	Every plan; a static site over HTTPS, hosted by Theo	Usually a separate hosting line, plus plugin updates on the care plan	Included; the site lives on the builder's servers
Ownership and leaving	The site and its content are yours; cancel anytime and take a copy of the pages and photos when you go	Read the contract; ask who holds the domain and the files	The pages stay on their platform; you leave with the photos and the text

FAQ

Questions buyers ask

How much does an electrician website cost?

An electrician website built and hosted by Theo costs $29.99 a month on Basic. Starter is $69.99 a month and adds the ongoing search work, free for the first 30 days; Pro is $129.99 with more weekly pages. The extras are top-up chat credits, a domain if you buy it through Theo, and the optional backlink packages in the Boost checklist. An agency quotes a project fee and then a retainer; pricing lists what each plan includes.

How long until the site is live?

The first preview is usually ready in minutes, and you publish it once the panel, EV charger and emergency pages read right, whether that is the same afternoon or after a week of reading between calls. Your domain goes live when the registrar's records update, usually a few hours, and until then a customer still reaches the old site. Start in a quiet week so the site is live before the next stretch of storm calls.

Who owns the website?

You do, the same way you own the tools on your truck: the pages, the photos of your work and the words on them are yours, and Theo hosts the site. On Pro you can also open the site code, read-only, through GitHub. If you ever leave, you copy the site and images and take them along, and your domain, whether you brought it or bought it through Theo, stays yours.

Can I cancel?

Yes, in any month, and there is no contract term to run out. When you cancel, the confirmation shows the date the subscription ends and the site stays live until that date. It is month to month, so a slow winter does not lock you into a year.

Can I see electrician websites Theo has built?

The examples page shows demo sites Theo built; the closest to an electrician is the plumbing company demo, with click-to-call in the header, service pages for repair, drains and water heaters, service-area pages by town, and reviews and license details, the same structure with panels and chargers in place of drains. Ask the team for live customer sites in your trade whose owners have agreed to be shown. And the first build is free, so the surest way to see one is to have Theo build yours and read it first.

Will my electrician website show up on Google?

On Starter and Pro, Theo writes a page for each job you want and one for each town you serve, then fixes speed and technical issues and submits each page through Search Console. That work is the difference between a site Google shows and one it never does: in Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search; the report shows the pattern. Rankings build over months as the pages, fixes and submissions compound.

Can Theo rebuild my current electrician site?

Yes. Paste the address; Theo matches the look if you like it or gives it a cleaner one, then rebuilds the pages with a tap-to-call button and an estimate form on the first screen. A site that lists 'residential, commercial, industrial' on one page becomes a page for each, plus the panel upgrade and EV charger pages that were missing. Once Search Console is connected, the old addresses that still get traffic or carry links are redirected to the new pages on every plan; on Starter and Pro the new pages are also submitted to Google.

Can customers pay a deposit through the site?

No. Theo does not process payments, so a deposit on a panel upgrade or a generator install goes through Jobber, Housecall Pro, ServiceTitan or the invoicing tool you already use. The site links to that tool; the customer reads about the job on your page and pays in your system. If you offer financing on bigger jobs, the site links to your provider's application the same way.

Your industry

Questions specific to what you do

What does an electrician website that converts include?

A tap-to-call number and an estimate button on the first screen, your license number beside them, and three or four reviews quoted as text with the job named, because Google reads text and a homeowner about to let a stranger open the panel reads what the last one said. Then one page for each search, so 'EV charger installation' lands on the EV charger page and 'electrician' plus your town on that town's page.

Does the site work with Jobber, Housecall Pro or ServiceTitan?

Yes, alongside them; Theo does not run bookings or dispatch. A homeowner opens your EV charger page, taps Request an estimate, and lands on the request form in Jobber, Housecall Pro or ServiceTitan, where your office sees it beside every other job. The Jobber page walks through the link.

Should my electrical license number be on the site?

Yes, with the issuing state and the license class. A homeowner who looks you up on the state board needs the number to match what the board lists, and a property manager checks the class before sending a work order, so neither should have to call and ask.

Do EV chargers and panel upgrades need their own pages?

Yes, because each is searched on its own, apart from 'electrician near me', and each answers a question the other cannot. The EV charger page says whether a Level 2 charger needs a dedicated circuit; the panel upgrade page explains the difference between 100 amp and 200 amp service and which loads call for the larger one.

Should the site say 24-hour emergency service?

Only if a person answers the phone at 2 am and a truck can roll. If you staff an after-hours line on weeknights and not weekends, the emergency page says exactly that, with the hours, and the call button on that page carries the after-hours number. A homeowner who reaches voicemail after reading '24/7' writes the review you do not want; one who reads 'after-hours calls answered until 10 pm' knows what to expect.

Should I put prices on the site?

Put the numbers you already state on the phone: the service call fee, the diagnostic charge, whether the fee is waived when you do the work, and your hourly rate if you quote one. For panel upgrades, charger installs and generators, say what moves the price instead of a single figure: the amperage, the distance from the panel to the garage, whether the utility has to disconnect. Change any of it in chat and every page that carries the number updates.