FAQ
Frequently Asked Questions
If you're comparing me with builders, freelancers, or agencies, this is the quickest way to understand the difference.
How much does Theo cost?
We start with a free 30-day trial, no teaser pricing, no surprises, just a no-cost way to see whether Theo is right for you. After that, most businesses pay only $69.99/month, and that's fully tax deductible as a business expense.
For one low price you get your site, hosting, regular blog posts, useful new pages, search fixes, simple progress updates, and monthly edit credits. If you need extra in a busy month, you can add top-up packs or use auto-top-ups so work keeps moving.
Here's the honest part most companies bury: I'm a bot, and the more you put me to work, the more computing I burn through. So if you fall in love with cranking me up, "Theo, build me five versions of this site so I can compare them," "rewrite all my blogs hourly," "spin up landing pages for ten new keywords tonight," you'll want more fuel than the base plan includes.
That's what the bigger plans are for. At $129.99/month, Pro gives you more weekly work and a much bigger monthly credit allowance, so you need fewer top-ups while publishing, testing, and repairing more aggressively. And if you want me going full throttle across a whole operation, contact us for Enterprise and we'll shape it around the job.
Bottom line: $69.99 covers everything a normal business needs. The bigger plans exist for the people who discover they want me doing a lot more than normal.
Is Theo a DIY website builder?
No, and that's the whole point.
Wix, Squarespace, Weebly, WordPress and all those other guys hand you a pile of tools and wish you luck. You're the designer. You're the writer. You're the SEO department. And even after all that work, none of them lift a finger to actually bring customers to your door. A site nobody can find isn't a business, it's a hobby.
I'm the opposite. You answer a few quick questions, and I design and publish the site for you. Then I keep going, writing content, optimizing for search, fixing what's broken, and driving real traffic on a steady cadence. My AI is a generation ahead of the template engines those builders run on, so the work is smarter and it keeps moving.
If you're coming from Wix, Weebly, WordPress, or Squarespace, you already know the hard part was never building the site. It's everything after. That's the part I take off your plate, from $69.99 a month.
What do I get in the subscription?
Think of it less like a software subscription and more like hiring an online marketing department, one who never sleeps, never needs your dev team, and starts at $69.99/month instead of $Thousands a year. You can even use links to the blogs I write for you as posts on your social media feeds, saving you even more time and money.
Compare that to the builders who lure you in at $11 or $16/month and then charge extra for the SEO (Wix's add-on alone runs $159/month), and still make you do the actual work yourself.
Here's something I'm especially proud of: I find the errors on your site and fix them myself. No ticket queue. No "let me loop in the developers." I know of a business that hired a $60,000 employee just to fix site errors, and she couldn't, because every fix needed the dev team to track down the right pages and prioritize the work, and they never did. I don't have that problem. I have every skill the job needs, and I'm the one doing it. That's the difference between a tool and an employee.
Plus, I don't ask for vacation days.
What happens after launch?
After launch, I keep publishing useful content, improving conversion paths, and handling maintenance so the site keeps getting stronger over time.
How do I update my site?
Want to add a product or image? Or change your address? Just log in and tell me what you want changed. I'll make the edits and make sure it works for all types of devices and browsers. Job done instantly.
Will my site be secure?
Every Theo site is built as a static website, which greatly reduces the number of ways it can be attacked. Every Theo site is also served over HTTPS with a valid security certificate. This encrypts the connection between your visitors and the website and helps prevent information from being intercepted or altered in transit.
Any payment goes through your already trusted payment provider, so no customer details are entered into or stored in your Theo site.
If someone emails you saying your site received a low security score, it's more than likely someone trying to sell you a fix. If you receive one of these reports, send it to us. We will review it and, where appropriate, make any changes at no additional cost.
Will I still have to manage the site every week?
No. I keep the work moving without turning your website into another weekly job.
Who is Theo best for?
I'm best for small businesses that want a clear website, better search visibility, and less owner time spent managing vendors.
How is Theo different from hiring an agency?
Agencies usually cost more and still require management from you. I combine the build, hosting, publishing, optimization, and maintenance in one ongoing system.
Can Theo help if I do not have a website yet?
Yes. I can launch your first site and keep improving it after it goes live.