Website design for landscapers
Theo builds a landscaping website with a page per service, a before-and-after gallery where every photo names the town and the work, a maintenance plan page, the towns you serve and an estimate path that matches how you quote. Built and hosted from $29.99 a month on Basic; the ongoing search work starts at $69.99 on Starter, free for the first 30 days. The first build is free, so you see the site before you decide.
Landscaping website design from Theo is a site built around the jobs you want more of, then hosted and kept current: a page for each service, a gallery where every photo names the town and the work, a maintenance plan page, the towns you serve and an estimate request that matches how you quote. The first build is free, before any plan. After that the site with hosting is $29.99 a month on Basic; with the ongoing search work it is $69.99 a month on Starter, free for the first 30 days, and Pro is $129.99. There is no drag-and-drop editor: you type the change in a chat and Theo makes it.
In Theo's audit of 5,974 small business websites, 39 percent of the 373 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 58 percent got fewer than ten. See the research.
What a landscaping website needs
A homeowner opens a landscaping site with three things to settle: whether you build what they have in mind, whether you work in their town, and how to get a price. These six elements answer all three, with your own photos rather than stock images.
Design and installation, hardscape, planting and sod, irrigation and drainage, landscape lighting and lawn care each get a page that names the job in the homeowner's words, says residential or commercial, and ends with the right first step. A paver patio page lists the paver lines you install, what happens at the site visit and three finished patios with captions. A service you do not offer gets no page, so nobody calls about it.
Before-and-after pairs, each captioned with the town, the scope and the materials, grouped by project type so a patio shopper is not scrolling past mulch jobs. Captions make the gallery findable: a search for a retaining wall in your town can land on the wall you built there. When a job finishes, drag the phone photos into chat and Theo adds them with the caption.
Spring cleanup, mulch and edging, aeration and overseeding, fall cleanup, leaf removal, and snow or holiday lighting if you offer them, each with the month you open the books and the month you fill up, so a homeowner books before the slot is gone. The current season sits at the top of the home page; one line in chat moves the next one up.
Weekly mowing, bed care, fertilization and weed control programs, seasonal packages and commercial grounds contracts laid out plainly: what each plan includes, how often the crew comes and how billing works. Recurring plans turn a one-time cleanup into a customer you keep for years, so they get their own page.
The towns and counties you serve, listed before the estimate form so nobody fills it in from three hours away, with the commercial side on its own page for the property managers and HOA boards who want the insurance certificate and crew size before they bid. Reviews from Google Business Profile sit beside them, with the license your state requires.
A lawn care quote needs an address and a lawn size; a patio needs a site visit and a budget range. Each gets its own short form asking for the address, the project type and, for design work, a budget range; ask for yard photos by text when you call back. The phone number taps to call on every page. If you quote from Jobber, Housecall Pro or ServiceTitan, the buttons point at your request form there, and one sentence under the form says when you call and whether the visit is free.
Who this is for
This page is for landscapers, from a two-person mowing route to a design-build company with its own hardscape crew, that want the website to show finished work, explain what a project involves and take the estimate request without the owner learning a builder. It fits a company that has outgrown a one-page template site or is starting from a Facebook page.
Before you start
Most owners arrive here with a Facebook page, a template site from a slow winter or an agency quote, and the same three questions.
A homeowner who got your name over the fence still looks you up before calling, and what they find should match what the neighbor said: the same kind of yard, photos of it, insurance and a way to reach you. That much is Basic at $29.99 a month. Starter, at $69.99, is for the weeks the referrals leave gaps: it adds the search work that brings in the homeowner who has nobody to ask.
A builder costs the least in dollars and the most in evenings: you write the patio page, caption forty photos and move the seasons yourself. An agency does the writing, then bills by the hour or from a retainer for each photo swap; Lawn Care Web Design, a subscription web design agency, shows monthly plans with no setup fee and no price, as of September 2026. Theo sits between the two: it writes and hosts the site, you change it by typing in chat, and the price is on this page.
No. The site is built from what you already have, and the only time it needs from you is the review in chat between jobs. A fall cleanup page written in July is on the site before homeowners look in September, and on Starter and Pro the search work has months to compound before spring. Starting in winter works too; you just meet spring with a newer site.
Included
Give Theo your services and plans, the towns you cover, the phone photos from finished jobs and the URL of your current site if there is one; it builds the first version as a working preview.
Every Theo site is a static website served over HTTPS and hosted by Theo on every plan. There is no hosting bill, no plugin to update and nothing to maintain in the busy season.
Type the change in plain English and Theo makes it: 'add a page for landscape lighting', 'put the newest patio at the top of the gallery'. Chat credits pay for these changes: a small edit uses a little, a new page more, a redesign the most. Growth work never uses them.
Connect the domain you own, root and www, with Theo walking you through the records at your registrar, or buy one inside Theo. The records usually update within a few hours, your current site stays live until they do, and your email records stay as they are.
Theo researches the keywords and competitors in your towns, builds pages and posts for the services and places you want to be found for, fixes technical issues, improves page speed, submits pages through Search Console, works toward citations in ChatGPT and Google AI Overviews, and tracks results. Basic is the site and hosting only.
Theo's Boost checklist walks you through Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp, the listings a homeowner checks after finding you. Analytics and Search Console connect once the domain is active, so you see which service and town pages bring the visitors; Meta and TikTok pixels can be set for spring ads.
Process
List your services and plans, the towns you cover, where estimate requests should go and the license details your state requires, then add the phone photos and the URL of your current site. Theo builds a first version from that.
The first preview is usually ready in minutes and opens as a site you can read on your phone. Ask in chat for what is off, 'move the hardscape gallery above lawn care', until it reads like your company. Then publish.
Theo walks you through pointing your domain at the new site; the old site keeps serving visitors until the records update. Once the domain is active, Analytics and Search Console connect, and on Starter and Pro the ongoing search work starts.
On Starter and Pro the search work runs year-round and compounds over months; the Growth tab and weekly report list what was built and fixed. When a patio finishes, drag the photos into chat.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder | |
|---|---|---|---|
| Monthly cost | $29.99 Basic (site and hosting); $69.99 Starter (adds the ongoing search work, free for 30 days); $129.99 Pro | A project fee then a retainer, or a subscription priced on request | A subscription, plus your evenings |
| Up-front cost | None; you see the site before a plan starts | A deposit before work starts, or none on a subscription | None |
| Price shown before you call | Yes, on this page | Rarely; usually a call first | Yes, per tier |
| Who writes the pages | Theo, from a conversation with you | The agency, after revisions | You, after the mowing route |
| New project photos | Drag them into chat; Theo adds the captions | Send them in; wait for the next update | You upload, crop and place each one |
| Seasonal changes | Ask in chat; the spring page moves up | A ticket, billed hourly or from the retainer | You open the editor |
| Ongoing search work | Included on Starter and Pro; never uses chat credits | A separate retainer | Not included |
| Ownership and leaving | You own the site and everything on it; cancel anytime and copy it if you move | Depends on the contract | Yours, but it stays on their platform |
FAQ
A landscaping website with hosting is $29.99 a month on Basic. Starter, at $69.99 a month, adds the ongoing search work and is free for the first 30 days; Pro is $129.99. There is no build fee and no deposit; the extras are top-up credits, a domain if you buy one through Theo, and the optional backlink packages in the Boost checklist. The small business website cost guide lays out what agencies and freelancers charge.
The first preview is usually ready in minutes; the finished site takes as long as your review in chat, usually a few rounds read between jobs. Your domain takes over once the registrar's records update, usually within a few hours. Start whenever you have an hour between jobs; the seasonal pages go up before the searches do.
You do, always: the site, the pages, the photos and a domain bought in your own name. Theo hosts it; on Pro you can also copy the site code through GitHub, read-only. If you leave, you take the site and images with you.
Yes, anytime, with no long-term commitment. The cancellation confirmation shows the date the subscription ends, and you can copy the site and images before then.
Yes. Give Theo the URL and it matches the look you have, keeps the pages worth keeping and adds what a landscaping site usually lacks: the captioned gallery, the seasonal pages, the plan page and the town list. Once Search Console is connected, any old address that still gets traffic or carries links is redirected to the page that replaces it, on every plan; on Starter and Pro the new pages are also submitted to Google.
Rankings are Google's call. Starter and Pro do the work that earns landscaping searches over time: the pages, posts, fixes and submissions listed under Included; the small business SEO page describes the program. Basic is the site and hosting only.
Every site is written from a conversation about your services, towns and photos, or matched to your current site from its URL, rather than picked from a template. The closest in shape on the examples page are the plumbing company demo, with service-area pages by town and license details, and the cleaning service demo, with residential and commercial pages and a quote request. On request, the team shares live landscaping sites on Theo whose owners have agreed.
If you have a landscaping website, run the free audit: it checks traffic, rankings and search health and lists specific fixes, no login. If you do not, build it free and see it before you decide; you choose whether to publish it.
Your industry
Theo links to the tools you already run and does not replace them. If you quote and schedule through Jobber, Housecall Pro or ServiceTitan, the estimate buttons point at your request form there; the Jobber page shows how. Consultations booked through Calendly, Acuity or Square Appointments link the same way. Bookings and payments stay in those tools.
Yes. A mowing customer wants a price from an address, a planting customer wants to see what grows in a yard like theirs, and a patio customer wants a site visit and a sense of the budget. Each gets its own page, gallery section and form; if you only do one of them, the site says so.
Yes, wherever they apply. If your state requires a license for lawn treatments or irrigation work, put the number in the footer and next to the estimate form, with proof of insurance. A property manager comparing bids looks for these first, and a homeowner asks about insurance before a crew arrives.
Publish what you can quote without a visit. Mowing, fertilization programs and seasonal cleanups priced from a lot size or an address can carry a starting price with the basis stated, which filters out the calls you would have declined. Design-build, hardscape and drainage work depend on the site, so those pages give a budget range or say the visit comes first.
Shoot the before from the same spot and time of day as the after, and take the after once the sod has knitted or the mulch is down. Phone photos are fine; the caption with the town, the scope and the materials matters more than the camera. Send both shots to chat together and Theo places them as a pair.