Website design for landscapers
Theo builds a landscaping website around how you sell the work: a price from the address for mowing, a site visit for patios and plantings, a page per service, before-and-after photos captioned with the town and the work, the towns you serve and the season's line on top. Built and hosted, the site is $29.99 a month on Basic, or $69.99 a month on Starter with the ongoing search work, free for the first 30 days.
Landscaping website design that brings in estimate requests gives each job its right first step: a price from the address for mowing, a site visit for patios, walls and plantings. Around that go your towns, a page per service, before-and-after photos captioned with the town and the work, a maintenance plan page and this season's line on top. Lawn care website design adds route days, rain days and pausing. The three landscaping sites below open live on your phone. The first build is free. After that, the site with hosting is $29.99 a month on Basic. With the ongoing search work, it is $69.99 a month on Starter, free for the first 30 days, and Pro is $129.99 a month.
In Theo's audit of 6,861 small business websites, 36 percent of the 440 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 56 percent got fewer than ten. See the research.
Sites Theo built
A landscaping website that brings in work answers three questions before anyone reaches the form: do you handle my kind of yard, do you come to my town, and is the first step a price, a yard walk or a design visit? Below are three landscaping websites Theo built: a design-build firm, a weekly mowing route and a hardscape crew. Each card says what the site gets right and opens live on your phone.
Built by Theo
Larkhollow Landscape Design
What it gets right
Built by Theo
Brinkhorst Lawn Care
What it gets right
Built by Theo
Kolbusz Hardscapes
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What a landscaping website needs
A homeowner opens a landscaping site with three things to settle: whether you build what they have in mind, whether you work in their town, and how to get a price. The points below settle those for each kind of landscaping company, then cover the words, the pages, the seasons, photos, prices, licenses, cost and a five-minute check of your own site. Beside most of them is a picture from one of the three sites above, with a link to open that site live and see it done.
Mowing, treatments and projects each lead somewhere different. Mowing routes, lawn treatment programs and design-build or hardscape companies all get called landscapers, but a homeowner comes to each with a different question. Here is how they compare, question by question:
What the homeowner wants first. Mowing: a price and the day you come. Treatments: what the season's rounds do and when. Projects: work like theirs, and a sense of the budget.
The first step on the site. Mowing: a price from the address. Treatments: sign up for the season. Projects: book a site visit or a yard walk.
What the form asks. Mowing: the address, the lot size or 'not sure', and how often. Treatments: the address, the lawn size and what bothers them about it. Projects: the address, the project, a rough budget and the timing.
What the site says about price. Mowing: a starting price per visit and what it is based on. Treatments: a price per application or per season, if you set one. Projects: what moves the price, and a range only if you quote one.
The photos. Mowing: clean stripes, crisp edges, the crew and trailer at the curb. Treatments: the same lawn through the season. Projects: before and after from the same spot, captioned.
The three sites above show the split. Brinkhorst Lawn Care opens on its route and posts a per-mow price by lot size. Kolbusz Hardscapes opens on a free yard walk. Larkhollow Landscape Design opens on a site visit that is paid and credited toward the plan.
If you do more than one kind of work, the home page offers two first steps, a mowing price and a design visit, and each service page keeps its own.
Six things belong on the first phone screen. Most homeowners first see a landscaper's site on a phone, often while standing in the yard they want fixed.
One: the company name with what you do and where, such as 'Weekly mowing in Ankeny and the north suburbs'.
Two: the phone number as a tap-to-call link, with the hours someone answers.
Three: the first step that fits the job, or two buttons if you sell both kinds of work.
Four: the season's line, such as the fall cleanup dates in October.
Five: one finished job of yours, captioned with the town.
Six: the license and insurance line, in a strip under the photo or near the button.
The three sites each cover most of these. On a phone, Larkhollow puts a Call button with its number under its logo beside the menu, and its photo is captioned with the town and the year it was planted. Kolbusz runs its number and seasonal hours in a bar across the top, and the strip under its photo says the company is registered and insured, sends a written estimate in five business days and calls in every dig to the utility locating line. Brinkhorst puts its whole mowing route, day by day, beside the headline.
The season line is the one item you change four times a year (see the landscaping year, further down this list).
Use a line only if it is true of your company. Put your own towns, days and prices in place of these:
Design-build headline: 'Patios, plantings and full backyards in Hixson and Red Bank, designed and built by one crew.'
Mowing headline: 'Weekly mowing in Ankeny, Johnston and Grimes. Text your street for a price.'
Hardscape headline: 'Retaining walls, patios and fire pits for sloped yards in the South Hills. A free yard walk and a written price.'
Spring line: 'The spring cleanup list is open for Johnston and Grimes. We book in order until the route is full.'
Fall line: 'Leaf cleanups run until the week before Thanksgiving. Book by November 1 to get on the list.'
Winter line: 'Snow plowing for this winter: sign up by November 15, per push or for the season.'
Call button: the number itself, with 'A person answers 7 to 6, Monday to Friday' under it.
Mowing button: 'Get a mowing price', with 'Your address and lawn size. We text back within a day.' under it.
Project button: 'Book a site visit', with 'For patios, walls, plantings and full-yard plans.' under it.
Site visit line: 'The visit takes 90 minutes and costs $150, credited toward your plan.'
Price basis line: 'Weekly mowing from $42 a visit for lots up to a quarter acre. Larger lots are priced from your address.'
Rain line: 'Rain on your day? We mow the next dry day and text you the night before.'
Pause line: 'Away for a week? Text PAUSE and your dates, and we skip those weeks.'
License line: your state, the license or registration type and its number, then 'Insured.'
Treatment note: 'After each treatment we leave a flag and a note saying what was applied and when the lawn can be used again, as the label directs.'
Photo caption: 'Mt. Lebanon: three terraced block walls and a 16 by 20 paver patio, 14 working days.'
Crew line: 'Hiring for the season: crew members and a foreman. Apply in two minutes.'
Leave 'Contact us', 'Submit', 'quality you can trust' and 'the area's finest' off the page.
Each page answers one question a homeowner types or asks. Build the ones that match the work you sell, and skip the rest:
Home: do you do my kind of yard, do you come here, and how do I start?
Landscape design: what happens at the site visit, what the plan drawing shows and what it costs to start.
Paver patios and walkways: the materials you lay, what moves the price and three finished jobs with captions.
Retaining walls and drainage: why walls fail on your soil and how yours are built.
Outdoor living: fire pits, outdoor kitchens and pergolas, each with its own photos.
Planting, sod and mulch: what grows in your area's shade, sun and soil.
Irrigation: the startup and winterization weeks, and how to book a repair.
Landscape lighting: night photos of your own installs.
Lawn mowing and maintenance plans: what a visit includes, how often, the route day, rain days, pausing and billing.
Lawn treatment program: the rounds, what each does, and the applicator license line if you apply.
Spring cleanup, and fall cleanup and leaf removal: what is included, and the dates.
Snow removal and holiday lighting, where you offer them: the sign-up deadline.
Commercial and HOA grounds, if you take that work: the scope, the crew size and the insurance certificate on request.
Projects: grouped by type, every photo captioned.
One page per town you work in, built the way local business web design describes.
About: who comes to the house, the license and the insurance.
Reviews, quoted as text.
Estimate request or contact, with the towns named above the form.
Join the crew, if you hire for the season.
The three sites show how few of these a focused company needs. Brinkhorst gives its route, its mowing prices, and rain and billing a page each, with cleanups and treatments on one page apiece. Kolbusz gives walls and drainage, before and after, patios, fire pits, kitchens and walkways a page each. Larkhollow spends its pages on the design process, plants for the region, one project story and a gallery of nine gardens.
Each page carries a homeowner one step closer to a booked visit. Larkhollow Landscape Design, the first site above, is built for a design-build company working in Chattanooga's shady, steep and deer-heavy yards.
Home: it opens on 'Shade, slope and deer, planned for from the first line.' with Book a site visit as its only button, and on a phone the number dials from the header.
Process: four numbered steps with their prices. A 90-minute site visit for $150, credited to the plan. A plan drawn by hand to scale and finished in colored pencil, $850 for a front yard and $1,600 to $2,800 for a full yard, with one review at the kitchen table and two rounds of changes. A line-by-line install quote within a week, with half the design fee back if the build starts within six months. Then the install, by the company's own crew.
Plants: a regional field guide. The hardiness zone in the valley and on the mountains, the soil in each, then 17 plant cards with a photo and a mature size, split into shade, slopes and what deer leave alone, ending with a plain note that Nell will not plant hostas on the mountain without a fence.
Project Story: one Signal Mountain hillside through five stages photographed from the same back-deck corner, with the slope, the 42 sandstone steps, the 680 plants and the full $41,500 price stated at the top.
Gallery: nine gardens, each labeled with the town and the year.
About: the designer, the crew lead and the arborist who checks tree roots before anyone digs, with the license and insurance line.
Contact: the towns it serves come before the form, which asks only for a name, an email, an optional phone and a note about the yard.
One thing we would move: the install season, March through June and September through mid-December, sits at the foot of the contact page. In October it belongs on the home page.
Earn trust by explaining the part the homeowner will never see. Someone pricing a patio or a wall is about to spend serious money on something that has to survive winters.
Kolbusz Hardscapes builds its walls page that way: why walls fail on local clay (water trapped behind the block, block set on dirt, no drain pipe), then six numbered build steps, from digging below frost to an engineer's stamped design and a township permit for anything over four feet, then price ranges per square foot of wall face and per foot of French drain.
Its patios page sets pavers, bluestone and stamped concrete side by side on cost, freeze and thaw, and road salt, and for the two it cannot price without a visit it says 'We price it at the yard walk.' Fire pits, outdoor kitchens and walkways each get a page with their own photos and a strip of prices and specs.
On your own patio page, list what moves the price before you ask for an address: the size, the material, how much digging and base the ground needs, steps, walls or a seat wall, drainage, and access for equipment. Then say what the visit involves, whether it is free and when the written estimate arrives.
A pair convinces only when the house, the fence and the trees stand in the same place in both pictures.
Kolbusz's method works with any phone: before digging, drive a stake at one corner of the yard and take the before photo from it at shoulder height, then take the after from the same stake on the last day. Its before-and-after page shows five pairs shot that way, each labeled with the town, what was built, the working days and a price range.
A few habits help. Shoot at the same time of day so the shadows match. Take one wide shot and one close shot. Wait for the after until the sod has knitted or the mulch is down, and for planting work add a third photo a year later, as Larkhollow's project story does with its June picture.
Caption every photo with the town, what was built, the materials and how long it took, such as 'Upper St. Clair: French drain and bluestone patio, 8 working days.' The caption tells a homeowner whether the job is like theirs, and it gives search engines words to match.
Drag both photos into the chat together, add the caption, and Theo places them side by side.
The plan page answers six things: what a visit includes, how often you come, which day, what happens when it rains, how to pause and how billing works. A recurring plan is how a one-time cleanup turns into a customer for years, and this page is where a homeowner decides whether you will be easy to have around.
Brinkhorst Lawn Care answers all six. Every mow includes trimming around the house, fence and beds, edging the driveway and walks, and a blow-off. The route board gives each town its day, Monday through Friday, with Saturday kept for rain makeup. The Rain and Billing page says the crew will not mow soaked grass, texts the night before with the new day, bills once a month for the mows actually done, charges nothing for a skipped week, switches to every other week in a drought and names its trip charge for a locked gate. The prices page posts the per-mow price by lot size next to a typical season of 26 to 30 mows.
Getting on the route takes three steps: text your street, get a text back with your day and price, and the first mow lands on your town's day.
If you sell fertilizing, bed care or seasonal packages as plans, give each one the same six answers.
A treatment page sells a season, not a visit. It lists the rounds from spring to fall, what each one does, and where aeration and overseeding fit in.
Brinkhorst's site describes a five-step fertilizer and weed control program from April to October, priced per application by lot size, with a yard flag left after every visit, and it names the owner's state commercial pesticide applicator certification on the page.
Many states license the people who apply lawn treatments for hire, so if you apply, put your license line on the treatment pages and in the footer, and check with your state's agriculture department for what it requires.
Then mind the claims. Federal pesticide labeling rules (40 CFR 156.10, checked October 2026) count words such as 'safe', 'harmless' and 'nontoxic to humans and pets' as misleading on a product label, even with 'when used as directed' after them. Leave them off your site as well. Say what was applied, when the lawn can be used again, and that you follow the label.
Write a town page only where you work regularly, and put something true about its yards on it. Homeowners search with a town in the words, such as 'lawn care Johnston' or 'retaining wall Mt. Lebanon', and a page per town gives them a match. Say what you know about that town: the soil, the slope, the trees, the deer, and a job or two you have done there, with photos.
Larkhollow's Plants page shows the kind of local fact that works: thin sandstone soil up on Signal and Lookout Mountain, red clay over limestone in the valley below.
Name the towns near the form as well. Kolbusz lists its six South Hills towns in the footer of every page, Larkhollow names its towns on the contact page above the form, and Brinkhorst's route board names every town with its day.
A thin page per ZIP code with only the town name swapped helps nobody, and Google's spam policies call that pattern doorway pages.
The first screen should change with the work, about four times a year. For a company in the North or the Midwest, the year runs roughly like this:
Late winter: design visits for spring, and the spring list opening.
Spring: cleanups, mulch, irrigation startup and planting.
Early summer: mowing plans with openings, and patio season.
Late summer: fall booking, aeration and overseeding.
Fall: cleanup and leaf removal, irrigation winterization, fall planting and lighting.
Winter: snow contracts and holiday lighting, and design work for next year.
Sun Belt and desert companies run a different calendar, with summer heat and watering rules where the snow would be, so write the year you actually work.
The three sites state their seasons in plain words. Brinkhorst mows April through October, aerates in September, answers texts all winter and says it does not plow snow. Kolbusz posts April to November hours for yard walks and winter office hours 'for estimates and planning while the ground is frozen'. Larkhollow installs March through June and September through mid-December.
In April, a route company's first screen might read 'Spring cleanups are booking now, and Tuesday in Ankeny SE has openings.' In November: 'Last mows run the week before Thanksgiving, and leaf cleanups through the first week of December.' On a Theo site, the swap is one sentence in the chat. A mulch special still showing in November tells a homeowner the site has been left alone.
Publish what you can price without a visit, and for the rest, say what the price depends on. The three sites do it at three levels.
Brinkhorst posts a per-mow price for each of four lot sizes with a typical season beside each, plus ranges for cleanups, aeration and treatments.
Kolbusz posts ranges per square foot for walls, pavers and walks, a range for block and stone fire pits and for most outdoor kitchens, and a range beside every before-and-after pair.
Larkhollow prices the first steps, the site visit and the plan drawing, and states the full cost of one finished project.
A posted starting price filters out the calls you would have turned down and tells the right customer you are in range. Where a job truly depends on the yard, say so, say what the visit costs if anything, and say how soon the written price follows.
A careful homeowner checks three things before a crew digs: a license or registration, insurance, and other people's words about you.
Put the license line in the footer of every page and next to the estimate form, with your state, the license type and the number. Kolbusz's footer is a good model: the state contractor registration, the liability coverage, the rule that walls over four feet get an engineer's design and a permit, and the promise that every dig is called in first. Larkhollow puts its license, insurance and certified arborist in one line on its about page.
Quote reviews as text, with a first name, the town and the job, beside the service they describe, as the three sites do: a drainage customer on the drainage page, a couple tired of deer on the plants page.
Leave out star widgets, review counts and awards you cannot point to, and use photos of your own crew and work, never stock pictures of someone else's yard. If you do commercial work, add that the insurance certificate goes out on request.
Property managers and HOA boards read a landscaping site the way a purchasing office would. Give commercial work its own page: the scope you take on (mowing, beds, seasonal color, snow and ice), the size of your crews, how you report after a visit and that the insurance certificate goes out on request, with a request-for-bid form that asks for the property type, the address and the acreage.
Snow removal and holiday lighting each get a page as well, if you offer them, with the sign-up deadline, per push or seasonal pricing for snow, and the install and takedown weeks for lights. Link them from the home page only in season, so a June visitor is not reading about plowing.
If you do not do snow, say so, as Brinkhorst does on its contact page: 'We do not plow snow.' It saves the homeowner a call and saves you a polite no.
Give each kind of quote its own short form. A lawn care quote needs an address and a lawn size. A patio needs a site visit and a rough budget.
Keep each form to what you need to call back. The three sites ask for a name, an email, a phone and then the street and town (Brinkhorst), the project location and a note about the yard (Kolbusz), or just the note (Larkhollow, where even the phone is optional). Ask for yard photos by text when you call back, not on the form.
Under the form, one sentence says when you call back and whether the visit is free, and the phone number taps to call on every page.
If you quote from Jobber, Housecall Pro or ServiceTitan, the buttons can point at your request form there instead. Theo's forms use text, email, phone and message fields, with no dropdowns, and each one can send a request to up to five people, so the office and the foreman both see it.
The first build is free, before you pick a plan, and the first preview is usually ready in minutes. From there, the time to a site you are happy with is the time your review takes in the chat, which you can do between jobs. When you publish and point your domain at the site, the records usually update within a few hours, and your old site keeps answering until they do.
The plans and their monthly prices are in the table further down: Basic is the site and hosting, and Starter and Pro add the ongoing search work.
What you bring is one conversation: the services and plans you sell, the towns, any prices you publish, your license and insurance, a few dozen phone photos of finished work, and your current site's address if you have one.
What Theo does not do is run the business side. Scheduling, routing, invoicing and payments stay in the tools you use, and the site links to them.
Winter is the easiest time to start, with the site settled before the spring searches, but any month works. Search traffic builds over months, and where a page lands in Google is Google's call.
Each site started from a written description of the company. It gave the towns, each service with its price, the people, the phone number, a few customer quotes and the one button the company wanted. Three lines from those descriptions, word for word:
For the mowing route: 'Your day stays the same all season. Outside these towns? Text us your street; we add a new street once three neighbors sign up.'
For the hardscape contractor: 'Before any digging, the crew drives a marked stake at one corner of the yard and takes the before photo from it at shoulder height; the after photo is taken from the same stake on the last day, so the pairs line up and the change is plain.'
For the design-build firm: 'Step 1, the site visit: 90 minutes on your property, $150, credited toward the plan.'
Theo built a starting draft from each description, and each site then got a handful of changes typed in the chat, such as a tap-to-call number in the phone header, photos at the top of more pages and a side-by-side comparison of three patio surfaces. The facts on the sites, from prices to team names, came from those descriptions.
Write your first description the way you would brief a new crew lead, and there is less to fix after.
Open your own site on your phone, on cellular data, and go down these twelve.
1. The number dials with one tap from the first screen, and the hours beside it are the hours someone answers.
2. The towns you work in are named before anyone reaches the form.
3. The first step fits the job: a price from the address for lawn care, a visit for projects.
4. The season line matches this month, with no spring cleanup banner in October.
5. Each service you want more of has its own page.
6. Every gallery photo is your own work, captioned with the town, what was built and the materials.
7. Before-and-after pairs are shot from the same spot.
8. The plan page says what is included, how often, the route day, rain days, pausing and billing.
9. Work you price without a visit shows a starting price and its basis, and project pages say what moves the price.
10. The license and insurance lines are easy to find, and treatment pages carry the applicator license if you apply.
11. Reviews are quoted as text and name the job, and no photo is a stock picture of someone else's yard.
12. The page loads before you can count to three, the copyright year is current, and a test request from the form reaches you.
On a Theo site, each item that fails is one sentence typed in the chat.
Who this is for
This page is for landscapers who want a website that shows finished work, explains what a project involves and takes the estimate request, without the owner having to learn a website builder. Some run a two-person mowing route or a lawn treatment program, others a design-build company with its own hardscape crew. The same build fits a company that has outgrown a one-page template site or is starting from a Facebook page.
Landscaping website templates, builders and agencies
Whether you are starting from a Facebook page, a template site built one slow winter or an agency quote, these four questions come first.
A homeowner who got your name over the fence still looks you up before calling. What they find should match what the neighbor said: the same kind of yard, photos of it, insurance and a way to reach you. Basic, at $29.99 a month, covers that much. Starter, at $69.99 a month and free for the first 30 days, is for the weeks the referrals leave gaps. It adds the search work aimed at the homeowner who has nobody to ask.
A template or a landscaping website builder costs the least in dollars and the most in evenings: you write the patio page, caption forty photos, keep the route days current and move the seasons yourself. An agency does the writing, then bills by the hour or from a retainer for each photo swap. One subscription agency, Lawn Care Web Design, builds sites only for lawn care and landscaping companies and lists its plan at $499 a month with no setup fee, as of October 2026. Theo sits between the two: it writes and hosts the site, you change it by typing in chat, and the price is on this page.
No. The site is built from what you already have, and the only time it needs from you is the review in chat between jobs. A fall cleanup page written in July is on the site before homeowners look in September. On Starter and Pro, the search work also has months to compound before spring. Starting in winter works too. You just meet spring with a newer site.
Yes, because what makes a landscaping site look established is being specific, not expensive. Brinkhorst, the mowing site above, is written for a family company whose owner still mows two days a week, and it looks settled because it answers a homeowner's questions in plain words: which day the crew comes to each town, what a mow costs by lot size, what happens when it rains. Your real photos, towns and prices do the same work for you. Theo writes the pages from what you tell it, so the care in your work shows on the site.
Included
Give Theo your services and plans, the towns you cover, the phone photos from finished jobs and the URL of your current site if there is one. The first version comes back as a working preview.
Theo hosts your landscaping site on every plan as a static website served over HTTPS. There is no separate hosting bill, no plugin to update and nothing to maintain in the busy season.
Type the change in plain English and Theo makes it: 'add a page for landscape lighting', 'put the newest patio at the top of the gallery'. Chat credits pay for these changes: a small edit uses a little, a new page more, a redesign the most. Growth work never uses them.
Connect a domain you already own, both the root and the www version, with Theo walking you through the records at your registrar. If you do not have one, you can buy one inside Theo once the site is published. The records usually update within a few hours, and your current site stays live until they do. Theo's steps leave your email records alone, and if the website and email share a record, Theo shows the extra records to add so mail to the company address keeps arriving.
Theo researches what homeowners in your towns search for, drafts pages and posts for the services and places you want to be found for, and fixes technical issues and page speed. Every draft waits in the Growth tab for your yes before it goes live, unless you switch on auto-publish. On every plan, connecting Google also submits your sitemap. Which landscaping searches a site can win, the months homeowners search for each job, and what this work wrote on a lawn care site Theo built are on SEO for landscapers. Basic is the site and hosting only.
With Starter or Pro, Theo's Boost checklist walks you through Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp, the listings a homeowner checks after finding you. Once the domain is active, a single Google sign-in lets Theo set up Analytics and Search Console, so you can see which service and town pages bring visitors. If you run spring ads on Meta or TikTok, their pixels can go on the site.
Process
List your services and plans, the towns you cover, where estimate requests should go and the license details your state requires, then add the phone photos and the URL of your current site. Say it the way you would to a new crew lead. The Larkhollow site's description included lines like this one: 'Deer: what they leave alone here (ferns, hellebores, boxwood, spicebush, mountain mint, river birch) and what they eat to the ground (hostas, azaleas, daylilies, arborvitae), with a plain note that Nell will not plant hostas on the mountain without a fence.' Theo builds a first version from that.
The first preview is usually ready in minutes and opens as a site you can read on your phone. Ask in chat to fix what is off, such as 'move the hardscape gallery above lawn care', until it reads like your company. Then publish.
Theo walks you through pointing your domain at the new site. Until the records update, visitors still reach the old one. When the domain is active, you sign in with Google and Theo sets up Analytics and Search Console. On Starter and Pro, that is when the ongoing search work begins.
On Starter and Pro, the search work continues year-round and builds over months. New pages, posts and fixes arrive in the Growth tab each week for your review and go live when you publish them, and the weekly report counts what was added. When a patio finishes, drag the photos into chat.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Monthly cost | $29.99 Basic (site and hosting); $69.99 Starter (adds the ongoing search work, free for 30 days); $129.99 Pro | A project fee then a retainer, or a monthly subscription | A plan, his fee or a favor, plus evenings once the mowers are parked |
| Up-front cost | None; you see the site before a plan starts | A deposit before work starts, or none on a subscription | From nothing to a deposit, or his lawn mowed free all summer |
| Price shown before you call | Yes, on this page | Rarely; usually a call first | Builder prices, yes; his usually comes after a chat about the job |
| Example sites you can open first | Three live landscaping sites on this page, and customer sites in your trade on request where the owners agree | Client sites the agency picked for its portfolio | Template previews, or whatever he's built for other people |
| Who writes the pages | Theo, from a conversation with you | The agency, after revisions | Usually you, after the mowing route; he builds around your words |
| New project photos | Drag them into chat and Theo adds the captions | Send them in, then wait for the next update | Texted to him one by one, or uploaded and cropped by you |
| Seasonal changes | Ask in chat and the spring page moves up | A ticket, billed hourly or from the retainer | You, or him when he's free; the spring page may land in June |
| Hosting and security | Included on every plan, served over HTTPS, with no plugins to patch | Often billed on top of the build | The builder hosts it, or he picks a host and sets it up |
| Ongoing search work | Included on Starter and Pro; never uses chat credits | A separate retainer | Not included |
| Ownership and leaving | Your pages, words and photos stay yours; cancel anytime, and on Pro copy the code from GitHub | Depends on the contract | Depends on who set it up and whose card pays for it |
FAQ
A landscaping website with hosting is $29.99 a month on Basic. Starter, at $69.99 a month, adds the ongoing search work and is free for the first 30 days. Pro is $129.99 a month. There is no build fee and no deposit. The paid extras are top-up credits, a domain if you buy one through Theo and, on Starter or Pro, the optional paid directory submission packages in the Boost checklist. The small business website cost guide lays out what agencies and freelancers charge.
The first preview is usually ready in minutes. After that, the time to a site you are happy with depends on your review in chat, which you can do between jobs. Your domain takes over once the registrar's records update, usually within a few hours. Winter is the easy season for it, with the site settled before the spring searches pick up, but any month works: a fall cleanup page written in August is up before homeowners look for one.
You do. The pages, the words and the photos are yours, and so is the domain. One you already own stays where it is registered, and one bought inside Theo is registered in your name and stays yours if you leave. Theo hosts the site. On Pro you can also copy the site code through read-only GitHub access. On any plan, you can save your text and images before you leave.
Yes, anytime, with no long-term commitment. Your site stays up through the last paid day, which the cancellation confirmation shows. Before then, save your service text and job photos, or on Pro, copy the code from GitHub.
Yes. The three sites above are full landscaping websites Theo built: a design-build firm in Chattanooga, a weekly mowing route in the north Des Moines suburbs and a hardscape contractor in the South Hills of Pittsburgh. Each opens live, so you can tap through the pages on your own phone. On request, the team shares live landscaping sites on Theo whose owners have agreed; ask the team. The examples page has sites Theo built for other trades.
No. Theo has no templates to pick from. Each site is written from a conversation about your services, towns, prices and photos, or built from your current site's address, which is why the three sites above look nothing alike: a quiet serif design studio, a block-letter stone contractor and a mowing company built around its route board. If you like the look of one, paste its address in the chat and Theo can match that look with your own words and photos.
Start from what a homeowner asks, then let Theo do the building. Have five things ready: the services and plans you sell, with the ones you want more of; the towns you work in; any prices you publish, such as a per-mow rate or a site visit fee; your license and insurance details; and a few dozen phone photos of finished work, with the town of each. Paste your current site's address if you have one. Theo builds a starting draft, usually in minutes, and you read it on your phone and correct it in the chat until it reads like your company. Then publish, point your domain at it and connect Google.
Yes. Give Theo the URL and it reads your current site, then rebuilds its pages in the look you have as a draft for you to check. From there, ask in chat for what a landscaping site usually lacks: the captioned gallery, the seasonal pages, the plan page and the town list. On every plan, connecting Search Console submits your sitemap so Google finds every new page, the seasonal and town pages included. On Starter and Pro, SEO repair redirects any old address that still gets search traffic to the page that replaces it, and on any plan you can ask for a redirect in chat.
Rankings are Google's call. Starter and Pro do the work that helps a site show up in landscaping searches: the pages, posts and fixes listed under Included. Results build over months. SEO for landscapers shows that work on a lawn care site Theo built, and the small business SEO page describes the program. Basic covers the site and hosting, without the search work.
If you have a landscaping website, run the free audit. It checks traffic, rankings and search health, lists specific fixes and needs no login. If you do not, build it free and see it before you decide. You choose whether to publish it.
Your industry
Home, a page for each service you sell (design, patios and walls, planting, irrigation, lighting, mowing plans, treatments, cleanups), a projects page with captioned photos, a page for each town you work in regularly, an about page with your license and insurance, reviews and an estimate request. Add snow, holiday lighting, commercial grounds and a crew-hiring page only if you do that work. The full list, with the question each page answers, is under 'The pages a landscaping website needs' above.
Six things: your name with what you do and where; a phone number that dials with one tap, with the hours someone answers; the first step that fits the job, such as 'Get a mowing price' or 'Book a site visit'; this season's line; one captioned photo of your own work; and your license and insurance line. On a phone, the number belongs in the header or a bar just above it, where all three sites above put it.
Yes, even a small one. A referred homeowner still looks you up, and what they find should match what the neighbor said: the kind of yard, photos of it, the towns and a way to reach you. A Google Business Profile shows hours, reviews and a few photos, and a Facebook page shows recent posts, but neither holds a page per service, a captioned project, your plan terms or the route days. The profile links to a website, and that link should land somewhere that answers those questions. On Starter and Pro, Theo's Boost checklist walks you through the profile and the other listings homeowners check.
Yes. A mowing customer wants a price from an address, a planting customer wants to see what grows in a yard like theirs, and a patio customer wants a site visit and a sense of the budget. Each gets its own page, gallery section and form. If you only do one of them, the site says so.
Publish what you can quote without a visit. Mowing, fertilization programs and seasonal cleanups priced from a lot size or an address can carry a starting price, with the basis stated. A stated starting price filters out the calls you would have declined. Design-build, hardscape and drainage work depend on the site, so those pages list what moves the price and either give a range or say the visit comes first.
Shoot the before from the same spot and time of day as the after, and take the after once the sod has knitted or the mulch is down. A stake at one corner of the yard, shot from shoulder height, keeps the two lined up. Phone photos are fine. The caption with the town, the scope and the materials matters more than the camera. Send both shots to chat together and Theo places them as a pair.
Yes, wherever they apply. Put the license or registration number in the footer and next to the estimate form, with proof of insurance. If you apply lawn treatments, the applicator license goes on the treatment pages too, and the claims stay modest: what was applied and when the lawn can be used again, as the label directs, with no 'safe for kids and pets'. A property manager comparing bids looks for these lines first, and a homeowner asks about insurance before a crew arrives.
A page for every town you work in regularly, yes; a page for every ZIP code, no. Each town page says what you do there and something true about the yards, with a job or two from that town. Ten honest town pages do more than fifty copies with the name swapped. The towns you serve also belong in a plain list near the estimate form.
Fix the path before adding traffic. Put the right first step for each kind of job on the first screen, name the towns before the form, keep the form to what you need to call back, show captioned work that looks like the homeowner's yard, post a starting price where you can, and make sure the page loads quickly on a phone. Then say under the form when you call back, and keep that promise. On Starter and Pro, the growth work also refines the copy, the buttons and the page flow over time.
If you offer them, yes, each on its own page with the sign-up deadline, how you price snow (per push or for the season) and the install and takedown weeks for lights. Link them from the home page from late October until the contracts are full, then move them back down in spring with one line in the chat. If you do not plow, say so, and the winter calls go to someone who does.
The usual reasons are plain: one page trying to cover every service, no page for the towns you work in, photos with no captions, a site never submitted through Search Console, a slow site on phones, or a new domain that has had little time. On every plan, Theo builds the service and town pages you ask for, captions the photos you send and submits your sitemap through Search Console so Google finds every new page. On Starter and Pro, it also drafts new pages for the searches in your towns and fixes technical issues and page speed. Results build over months, and rankings are Google's call. The not-showing-up guide walks through the checks.
Theo links to the tools you already run and does not replace them. If you quote and schedule through Jobber, Housecall Pro or ServiceTitan, the estimate buttons point at your request form there. The Jobber page shows how. Consultations booked through Calendly, Acuity or Square Appointments link the same way. Bookings and payments stay in those tools.
Yes. A Join the crew page says what you hire for (crew members, a foreman, seasonal help), when the season runs, the pay range if you publish one and what a day looks like, with a short form for a name, phone, email and a message about experience. Each form can send to up to five people, so the foreman sees applications too. Link it from the footer all year and from the home page in late winter, when you hire for spring.