Therapy practice websites
Therapist website design from Theo starts with what a person reads late at night on a phone: whether you help with what they are facing, whether you have room, and what a session costs. Theo writes and builds the site around your specialties, your fees and the way a new client reaches you, then hosts it for $29.99 a month on the Basic plan. Starter, $69.99 a month with a free trial, adds the ongoing search work.
Good therapist web design answers three questions before anything else: do you help with what I am facing, do you have room for me, and what will it cost or do you take my insurance. Then it makes one next step feel small, such as a free 15-minute call. Theo writes, builds and hosts that site from one conversation about your practice, done for you. Three practice sites Theo built sit just below, each shown on a laptop and on a phone, and all three open live on your own phone. The first build is free. Basic is $29.99 a month for the site and hosting. Starter is $69.99 a month, with a free trial, and adds the ongoing search work. Pro is $129.99 a month.
In Theo's audit of 6,861 small business websites, 35 percent of the 407 health, wellness and beauty sites with search data got an estimated zero visitors a month from Google search, and 49 percent got fewer than ten. See the research.
Sites Theo built
Therapist websites that turn a late-night visit into a first call say three things early: who you help, whether you have room, and what a session costs. Below are three practice sites Theo built in October 2026: a solo therapist in private practice, a trauma and EMDR practice, and a group practice with five clinicians. Each card says what the site gets right, and you can open every one live on your phone.
Built by Theo
Penhallow Counseling
What it gets right
Built by Theo
Kelderwick Trauma Therapy
What it gets right
Built by Theo
Brindlecrest Counseling Group
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What the site needs
A person looking for a therapist reads your site at a hard moment, often late at night and on a phone, and decides within a minute or two whether to reach out. Three questions decide it: do you help with what I am facing, do you have room for me, and what will it cost. The points below answer those, then cover the pages, the words, the rules that apply only to therapy, the cost of the site and a ten-minute check of your own. Most of them point at one of the practice sites above, which you can open on your phone.
Every visitor arrives with the same three questions, in roughly this order.
Do you help with what I am facing? Name the concerns the way a client would type them: anxiety, burnout, grief, a struggling teenager, a marriage in trouble, a new baby.
Are you taking new clients? Say yes, say how long the wait is, or say you are full and where to go instead.
What will it cost, and do you take my insurance? Give the fee or a range, the panels you are on, or the superbill line.
Once those are settled, the visitor needs one next step that feels small, such as 'Book a free 15-minute call', with the phone number close by.
Penhallow Counseling answers all three on its first screen. Brindlecrest answers the second for five clinicians at once. Kelderwick adds a fourth question that matters in trauma work, will I have to tell the whole story, and its headline says no.
Many people meet a therapist's site on a phone, so plan the first screen at phone size. Six things belong there:
1. Who you help, in plain words. Penhallow's line reads 'Thoughtful, down-to-earth therapy for adults navigating anxiety, burnout, grief, and big life changes.'
2. Where, and how: the town for office visits, and for online sessions the state or states you are licensed in. Kelderwick puts 'Santa Rosa + online in California' above its headline.
3. The openings line, with a date: 'Taking new clients: yes. Two openings right now, Tuesday at 6:00pm and Thursday at 5:00pm. Updated October 6, 2026.'
4. One main button that says what happens when you press it, with the phone number close by.
5. One line on cost: the fee, private pay with superbills, or the panels you take.
6. A recent, natural photo of you, or of the room where you see clients.
On a phone, the openings line and the button belong above the photo, so the answer arrives before the face. Penhallow's first draft opened on a full-screen photo on phones, and the published site puts the headline and the openings box first. On a Theo site, a fix like that is one sentence in the chat.
The crisis line goes in the footer of every page; a later point covers it.
Say whether you have room on the first screen, put a date on it, and keep it true. A visitor who cannot tell may simply move on to the next name in the directory. The three sites show the three versions.
Taking new clients: Penhallow names the two open slots and the day the line was last changed.
A wait: Brindlecrest's badge for its clinical director reads 'Waitlist, about 6 weeks', and Penhallow says plainly that all six of its sliding-scale spots are full, with a short list to join and a usual wait of 4 to 8 weeks.
Full: Brindlecrest's child therapist carries a badge reading 'Full until January 2027'. His button says 'Join Owen's January list' instead of offering a consult, and Owen's page says the intake coordinator can suggest someone outside the practice in the meantime.
A group practice lists the clinicians with openings first, as Brindlecrest's team page does, and dates every badge.
The line helps only while it is true, so change it the week your caseload changes. With Theo, that change is a sentence typed in the chat, such as 'We are full until March; point people to the waitlist.'
Use a line only where it is true of your practice, with your own town, fees and states in place of these.
Headlines: 'Therapy for anxiety and life changes in Annapolis, and by video anywhere in Maryland.' 'Couples counseling in Worthington, in person or by video.' 'Grief and caregiving counseling for adults in Santa Rosa.' 'Child and teen therapy in Dublin. Parents, start here.' 'ADHD and learning evaluations for children and adults in Westerville.'
Openings, three ways: 'Taking new clients, with two evening openings this month.' 'My practice is full. Join the waitlist and I will write when a spot opens.' 'I am not taking new clients until January. These colleagues I trust have room now.'
Main button: 'Book a free 15-minute call', never 'Submit' or 'Get started'. Under it, the phone number and 'I return calls within one business day.'
Fees: 'Sessions are 53 minutes and $175. I keep six sliding-scale spots; ask about them on our first call.'
Insurance, out of network: 'I am out of network with every insurance company. On the first of each month you get a superbill to send your insurer.'
Insurance, in network: 'I am in network with several plans. Tell me yours on our first call and I will check your benefits.'
Good Faith Estimate: 'If you are not using insurance, you will get a written Good Faith Estimate of your costs before your first session.'
Online sessions: 'Video sessions for adults anywhere in Maryland, where I am licensed.'
First session: 'The first session is about getting to know you: what brings you in, what you want to be different, and whether we are a good fit.'
Form note: 'Please do not include health details here. Your name, a way to reach you and a good time to call is enough.'
Crisis line: 'This site and this inbox are not for emergencies. If you are in crisis, call or text 988, or call 911.'
What happens next: 'I reply within one business day to set up a free 15-minute call.'
About six core pages, plus one for each specialty you want more of. Each page exists because a client asks its question:
Home: do you help with this, do you have room, and how do I start?
One page per specialty, such as anxiety, grief, couples, trauma and EMDR, teens, postpartum or life changes: what it can feel like, who the work suits, how you work and what the first sessions look like. Only the ones you take.
About, or one page per clinician in a group: will I like this person, and are they licensed where I live?
Fees and insurance: what will it cost me, and will my plan pay any of it back?
Your first session, or a short FAQ: what happens, how long it lasts, and what if I want to stop?
Online sessions: which states, and how does video work?
Office and directions, if you see people in person: where do I park, which door, is there an elevator?
Contact: how do I reach you, who reads it, and how soon will I hear back?
Help right now: where do I go if this cannot wait? A page of its own, or a box set apart above the form.
Optional: a page for referring physicians and colleagues, and a page for any group you run. Brindlecrest's teen skills group page gives the day, the time, the length, the cost and the parent night in week 4.
Penhallow has seven pages besides its privacy and terms pages. Kelderwick has eight. Brindlecrest has seven, plus a page for each of its five clinicians.
Penhallow Counseling, the first site above, shows how the pages of a solo practice work together. Open it on your phone and follow along.
Home: on a phone, the headline, the openings box and the Book a free 15-minute call button come before Nora's photo. Further down, four short cards (Anxiety, Burnout, Grief, Big changes) say who she sees in a client's words, and a panel lists the first-session fee, the standard fee, the sliding scale and the day the superbill arrives.
Who I Work With: adults 25 and older, in the office or by video anywhere in Maryland. A kind paragraph says who she does not see (children and teens, couples, eating disorders that need medical care, addiction that needs more than weekly therapy) and offers to suggest colleagues.
About Nora: her license spelled out under her name, a recent photo in the office, and her story in the first person, from the school bus in Cumberland to eleven years as a hospice and hospital social worker. It names her approaches plainly, ACT and CBT for anxiety and unhurried grief work.
Fees & Insurance: every fee, the cancellation rule, the Good Faith Estimate line, the sliding scale by household income, and a sample superbill for September 2026. The next point walks through it.
First Session: five numbered steps, from the free call to a check at the fourth session, where you both ask whether this is helping.
FAQ: eight answers, among them what stays confidential and where the law sets limits, what happens when Nora is sick or away, and what to do if the fee is too much.
Contact: the phone and email, a short form, the office hours, and directions with the second floor, the elevator and free parking behind the building. It also says who reads your message: Ines, the practice coordinator, who replies within one business day and does not see session notes.
Every footer says the practice is not a crisis service and gives 988 and 911.
A fees page spares both sides an awkward first call, and for some clients it decides whether they call at all.
Put these on it, in order: the free call, if you offer one; each session length with its fee; the sliding scale, how it is set and whether spots are open; your insurance answer; the cancellation rule; how payment works; and the Good Faith Estimate line.
The three sites show three insurance answers.
Penhallow is out of network with every plan, so its page explains the superbill: the practice coordinator emails one on the first of each month with the session dates, the CPT codes (90791 for the first session, 90837 after that), the fees paid and the therapist's license and NPI numbers. A sample September superbill shows four dated sessions and the total paid. A worked example says that on a plan paying back 60 percent after the deductible, a $175 session costs you $70, and three questions to ask your insurer sit underneath.
Brindlecrest is in network with several plans: its page lists them, says the intake coordinator checks your benefits and tells you your copay before the first visit, and gives a self-pay fee for each kind of session, the couples session and the teen group included.
Kelderwick's fees page gives a fee for each clinician, a lower fee with its associate therapist and two reduced-fee spots, and says one clinician is in network with one plan while the rest of the practice is out of network, with a monthly superbill.
For an out-of-network client, the superbill line answers the question that decides it: will my plan pay any of this back?
One line on the fees page tells a self-pay client about the Good Faith Estimate before they call. Under the federal No Surprises Act, a person who is not using insurance usually has the right to a written Good Faith Estimate of expected charges, when they schedule at least 3 business days ahead or when they ask for one.
Penhallow puts it under its fee list ('Before the first session, anyone not using insurance receives a written Good Faith Estimate of costs') and again in step two of its first-session page, next to the forms and the card on file. Brindlecrest and Kelderwick put it on their fees pages.
The estimate itself comes from you or your practice tool, not from the website. Check the current rules in the CMS guide to Good Faith Estimates before you word yours.
A person who searches 'EMDR therapist' and your town should land on a page about EMDR, not on a list of nine services.
Kelderwick's EMDR page shows what a specialty page can do for someone who has never had the therapy. It explains EMDR in two plain sentences, then says sessions one to three are only history and preparation, with a calm-place exercise and slow breathing, and that memory work waits until you say you are ready.
It walks through an 80-minute reprocessing session in four steps: you choose the memory together, follow a light bar or hold two small pulsers for sets of about 30 seconds, say only a few words between sets, and raise your hand to stop at any time. Every session ends back in the calm-place exercise, with ten minutes to get steady before you drive home.
The page then covers the evening after, how many sessions one event often takes (6 to 12, preparation included), EMDR by video for anyone in California during the session, and five questions people ask first, all shown open. The first is 'Do I have to describe what happened?' and the answer is 'No.'
The same shape works for anxiety, grief, couples or postpartum: what it can feel like, who the work suits, what the first sessions look like, how you work, how long it usually takes and how to start.
In a group practice, the visitor wants to know which of you to see and who has room, more than whether the practice is good. Brindlecrest answers it three ways.
Its Who should I see? page is sorted by what callers actually say, such as 'My teenager is struggling', 'Our relationship' and 'Divorce or a blended family', and each concern lists one or two clinicians with their opening badge and a link to their page. It ends with a plain line on what the practice does not treat: medication, custody evaluations, eating disorder treatment that needs medical monitoring, and addiction treatment.
Each clinician has a page with a photo, the license type and state, a dated opening badge, who they see, how they work, office or video, the days they work, a short paragraph in their own voice and a 'Book a free 15-minute consult' button with their name on it. Desmond's is a good one to open: teens and college students, after-school hours and Saturday mornings, and the line 'Teens can tell in about four minutes whether you're going to lecture them. I don't.'
The clinicians page lists the three with openings first, names the state licensing board, and says which clinician practices under the supervision of the clinical director. One person answers the intake line and matches new clients, and the site names her, so a worried parent knows who will pick up.
Someone choosing a therapist is choosing a person, and they check two things: will I like you, and are you licensed where I live?
Open the about page with your name and your license spelled out with the state, as Penhallow's does: 'Nora Penhallow, LCSW-C', with 'Licensed Certified Social Worker-Clinical in Maryland' under it.
Then write in the first person about why you do this work, the approaches you use in plain words, and what it is like to sit in a session with you. Nora's says she is direct, will laugh with you, and will give you something to try between sessions if you want it.
End with the facts a careful client checks: degree and year, license, years in practice and training.
A practice with a team gives each person an entry, including whoever answers the phone. Kelderwick's About page says its office manager reads every inquiry, books every first call and never asks what happened, and that the office has a side door so you can leave without walking back through the waiting room.
Theo writes this page in your voice, from what you tell it and any bio or directory profile you paste in.
Use a recent photo of you in good light, taken in the room where you see clients if you can. A phone photo by a window works. Leave out stock images of clasped hands, a box of tissues on a couch or a beach at sunset.
Your own photo tells a nervous visitor exactly who will open the door.
Drag it into the chat and Theo puts it in place.
The contact form is where a therapist's site most often asks for too much, usually by inviting the whole story. Keep it to a name, a way to reply and a good time to call, and say above the button what not to send.
Kelderwick's contact page is the model for a trauma practice. It asks for a first name ('any name you like'), an email or phone and the times that suit you, and says 'Please do not write about what happened. We will ask what you are comfortable sharing on a private phone call.' Below the form it says the form is not read after hours.
Penhallow's contact page says who reads your message and that she does not see session notes.
Say what happens next and how soon: both sites promise a reply within one business day, to set up a free call. Intake forms, the Good Faith Estimate and the card on file come later, through your practice tool's client portal, as Penhallow's first-session page says.
On a Theo site, each form message arrives by email, to up to five people you choose.
Someone in crisis can land on any therapist's site at any hour, and the site should tell them where to go without making them search.
Put one line in the footer of every page, such as 'If you are in crisis, call or text 988, or call 911.' (988 is the Suicide and Crisis Lifeline, answered at any hour.)
Keep it out of the inquiry form, so nobody mistakes a weekday inbox for help, and say on the form that it is not read after hours.
Penhallow and Brindlecrest put the line in every footer. Kelderwick, a trauma practice, goes further: a red 'If you need help right now' bar at the top of every page opens a page of its own with 988 (veterans press 1), a crisis text line, 911, and a short section for current clients between sessions. On its contact page the same guidance sits in its own box above the form, never inside it.
Word the line the way you want it, and Theo puts it on every page.
Read your own ethics code and your state board's rules before you post any testimonials. Some website advice tells therapists to add a testimonials page. The ethics codes of the counseling, psychology and social work associations (ACA, APA and NASW) all say not to solicit testimonials from current clients or anyone else vulnerable to undue influence, and the counseling code names former clients too.
Brindlecrest quotes three former clients on its home page, each about getting started rather than a result. Some therapists leave quotes off altogether, and a quote that describes a result, such as driving on the freeway again by the tenth session, reads as a promise of one.
Trust comes from other things: a recent photo, your license and the states you practice in, a plain fee, a first-session page and a link to your directory profile.
If someone reviews you on a directory or on Google, a reply that confirms they were your client can break their confidentiality. A safer reply is a general line about the practice, or none at all.
A person reading your site may live two states away, and they need to know before they book whether you can see them.
Name the states where you are licensed for online sessions near the top of the home page and again beside the booking button, and say how a video session works: the link, a quiet room, and what happens if the call drops.
Penhallow says 'video across Maryland' in the strip under its first screen. Brindlecrest says 'Counseling in Worthington + across Ohio' above its headline. Kelderwick says EMDR by video is open to anyone physically in California during the session, and explains how the eye movements work on a screen: you follow a dot or tap your own shoulders.
Which clients you can see across state lines is a question for your licensing board; the website's job is to state the answer plainly.
Three habits make a therapist's site easier for a tired or anxious visitor.
1. Large body text in a narrow column, so it reads on a phone without zooming.
2. The same main button in the same place on every page: Penhallow's 'Book a free call' sits top right on every page, and Kelderwick's 'Send a short inquiry' does the same.
3. A menu built around what a client is deciding, not around your training: Penhallow's reads Fees & Insurance, About Nora, Who I Work With, First Session, FAQ, Contact.
Leave out pop-ups, chat bubbles and sliding carousels, which get in the way of someone who is already unsure whether to reach out.
Take out your phone, turn off the Wi-Fi, open your site and check each of these:
1. The first screen says who you help, where, and whether in person, online or both.
2. It says whether you are taking new clients, and that line is true this month.
3. The main button opens your real scheduler or a working form, and the phone number dials with one tap.
4. Each specialty you want more of has its own page.
5. The fees page gives a number or a range, any sliding scale, and your insurance answer.
6. An out-of-network client can see that you provide a superbill.
7. A client paying without insurance can see the Good Faith Estimate line.
8. The states you are licensed in are listed before anyone books an online session.
9. The contact form asks only for a name, a way to reply and a good time, and says not to include health details.
10. The crisis line is on every page and is not inside the form.
11. The photo of you is recent, and the about page says what a session with you is like.
12. The text reads without zooming, and the site loads before you count to three on phone data.
To see what your phone cannot, such as how many visits Google search sends you, run the free audit; it needs no login.
Websites for therapists are sold three ways.
A therapist website vendor charges a monthly subscription, sometimes after a setup or design fee.
A done-for-you studio charges an up-front fee, often in the thousands, plus a monthly plan, and the build takes weeks or months.
A do-it-yourself builder charges a smaller subscription and takes your evenings.
The comparison table below gives dated examples.
How Theo works: The first build is free and comes before any plan, and its first preview is usually ready in minutes. You publish when it reads right to you. Your domain points over once the registrar's records update, usually within a few hours, and your old site keeps answering until then.
Plans: Basic covers the site, its hosting and changes in chat; Starter adds the ongoing search work and starts with a free trial; Pro adds more chat credits, more new pages and posts each week, and read-only access to the code. The plan table below lists each monthly price.
What you bring: one conversation about the practice, a recent photo, your license and states, your fees, sliding scale and panels, the link to your scheduler or client portal, your directory profile link, and the wording you want for the crisis line.
What Theo does not do: intake forms, scheduling, a client portal or payments. The site links to the practice tool that already runs them.
Ask these of anyone, Theo included, and keep the answers in writing. Theo's own answer follows each one.
1. Who owns the domain, the words and the photos? Theo: you own the domain and every word and photo.
2. If I cancel, do I keep the site, or only my words? Theo: the site stays live to the end of the paid period, the text and images are yours to save, and Pro adds read-only access to the code.
3. How long is the contract, and is there a setup fee? Theo: there is no contract term and no setup fee.
4. What does a change cost, such as a new fee, a dropped panel or a new clinician, and how soon is it live? Theo: you type the change in the chat, it uses a little of the month's chat credits, and it is live when you publish.
5. Who writes the specialty pages, and are they written for my practice or drawn from a shared library of articles? Theo: each page is written for your practice, from what you tell Theo about it.
6. Is the search work included, or is it a separate plan? Theo: included on Starter and Pro, with no separate plan to buy.
7. What do I need to supply, and how many of my hours will it take? Theo: one conversation and the items in the point above, then your reading time.
8. Where is the price shown before I talk to anyone? Theo: every plan's price is on the pricing page.
Each site began in October 2026 as a written description. It gave the town, the people, the fees, the openings and what each page should say, and Theo built the site from it. A few lines from those descriptions, word for word.
The solo practice, on its first screen: 'Whether I'm taking new clients, on the first screen of the home page, as a plain line right under the headline, before anything else.'
The solo practice, on who it does not see: 'Not a fit, said kindly with a referral: children and teens, couples, eating disorders that need medical care, and addiction that needs more than weekly therapy.'
The group practice, on why the site exists: 'Nobody calls a counseling practice. They call because their son stopped going to school or their marriage is in trouble. Our job is to get them to the right person quickly and to be honest about who has room.'
The trauma practice, on its crisis page: 'shown as a separate box above the inquiry form, never inside it.'
The more your first description says, such as your fees, your openings and who you refer elsewhere, the fewer changes come after.
Who this is for
This page is for a solo therapist, counselor, clinical social worker, marriage and family therapist or psychologist in private practice, and for a group practice of two to ten clinicians. Many have been in practice for years. Some have a directory profile and a client portal but no site of their own; others have a site from a decade ago that still lists a specialty they dropped and a fee they have changed twice. The choice is between a builder you fill in on weekends, a therapist website vendor with a monthly subscription, a studio that quotes after a call, and a done-for-you service. Theo fits practices that want their pages written from a conversation and kept current from a chat. Theo does not build intake forms, scheduling or a client portal into the site. It links to the practice tool that already runs them.
Deciding
Four questions therapists ask before choosing a plan.
Not yet. Basic at $29.99 a month keeps a hosted, current site with the right fees, the right panels and a working booking link. For a full practice, that is the whole job. Add Starter at $69.99 a month when something changes: a clinician joins and needs a caseload, you open a new specialty such as couples work or EMDR, or you move and lose word of mouth. The search work drafts the specialty and town pages those clients search for. Starter starts with a free trial.
Run the free audit on the current site first. It shows estimated traffic and rankings from Google search and lists specific fixes, with no login. What the audit does not show is how changes get made. If a new fee or a dropped panel waits on a support ticket today, with Theo you type it in the chat and the page changes. Theo rebuilds the site from the current address on any plan, Basic included, while the old one stays live. Once you sign in with Google and Theo sets up Search Console (Google's free report on how your site does in search), SEO repair on Starter and Pro redirects the old addresses that still get search traffic, and on any plan you can ask for a redirect in chat.
Theo does the same three things a therapist-only studio promises: the writing, the design and the ongoing support, all done for you, at a published price. A studio usually starts with a call and a quote. It charges for the build and then for support, and each change goes through the designer. With Theo, every plan's price is on the pricing page, and a change is made when you type it in the chat. Even the Basic plan keeps the site hosted and current. Intake, scheduling and the client portal stay in the practice tool the site links to. Theo writes the pages around them.
It helps to have one before the first referral arrives, because the people a colleague or a physician sends you will often look you up before they call. Start small: home, about, fees and insurance, a first-session page and contact, with the openings line on the first screen and the crisis line in the footer. Basic keeps that site hosted and current while your caseload fills from referrals and your directory profile. When you want clients who have never heard your name, Starter adds the search work, with specialty and town pages drafted for you to publish.
Included
Theo drafts the main pages, such as home, about, your specialties, fees and insurance, your first session and contact, from a conversation about your practice and any bio or profile you paste in. Each page is written for your practice, in your voice. You read each page, correct what is off in the chat ('say adolescents, not teens') and approve. Nothing is published until it reads like you.
The layout is calm and readable on a phone as well as a desktop, with your photo, your colors, generous white space and one clear next step on every page. If there is a site whose look you like, or a current site clients recognize, Theo matches it from the URL.
On Basic, Starter and Pro alike, Theo hosts the site as static pages served over HTTPS, with no hosting bill on the side. If the practice already has a domain, Theo walks you through pointing it at the site, both root and www. If not, you can buy one inside Theo. Beyond the plan, the paid extras are top-up credits you choose to buy and a domain if you buy it through Theo. A practice on Starter or Pro can add optional paid directory submission packages from the Boost checklist.
An openings line that changed this week, a specialty you added, a clinician joining the group, a fee change, a panel you left: you type it in the chat and Theo makes the change. A changed rate uses a little of the month's chat credits, and a new specialty page uses more. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000.
The contact form asks for a name, contact details and a short message, and each message arrives by email, to up to five people you choose. Theo puts the line you want above the button, such as a request to leave out health details, and keeps your crisis line on every page, apart from the form. Appointment requests and intake go through the link to your own practice tool, so scheduling, notes and billing stay where you already keep them.
Once your domain is live, you connect Google with a single sign-in and Theo sets up Analytics and Search Console, on any plan. On Starter and Pro, the Boost checklist takes you through the practice's listings on Google Business Profile, Apple Business Connect, Bing Places, Yelp and Facebook, and Theo drafts specialty, town and state pages and posts for you to publish. None of this work uses chat credits. What clients type before they reach out, and what that work did on a therapy practice site Theo built, is on SEO for therapists.
Process
If you came looking for a therapist website builder, this is the step that differs: you describe the practice in plain sentences, and Theo writes the pages. Say who you help and who you refer elsewhere, how you work, where you see clients and which states you are licensed in, what you charge or which panels you take, whether you have openings, and how someone books. The solo practice's description put its cancellation rule this way, word for word: 'Cancel at least 48 hours ahead or the full fee applies, waived once a year and always for illness or a family emergency.' Have ready a recent photo, your license type, the link to your scheduler or client portal, your directory profile and the address of your current site if there is one.
The first preview is usually ready in minutes, and you can open it on your phone. It is a starting draft of the main pages, such as home, about, your specialties, fees and contact, for you to correct and add to. Read the anxiety page and ask whether it sounds like you, check the fee and the openings line, look for the crisis line at the foot of each page, and open the booking link to confirm it lands in your scheduler. Ask for each change in the chat ('soften the trauma page'), then publish when it reads right.
Theo walks you through pointing the practice's domain at the new site, root and www alike. At the registrar, you turn off forwarding and parking and leave the email records alone, so your practice inbox keeps working. The domain connects once the registrar's records update, usually within a few hours, and visitors land on the old site until then. After that, on any plan, one Google sign-in lets Theo set up Analytics and Search Console and submit your sitemap so Google finds every new page. On Starter and Pro, the search work's SEO repair also redirects the old page addresses that still get search traffic to the matching new pages, and on any plan you can ask for a redirect in chat.
On Basic, you send updates in the chat as the practice changes, starting with the openings line, and the site stays hosted and current. On Starter or Pro, the search work starts after the domain and both Google connections are set up. The work drafts pages for the specialties and towns people search and posts that answer what clients ask before a first session, for you to publish. It also covers technical fixes and page speed work. On every plan, connecting Google also submits your sitemap. Google has to index each new page before it can send anyone, so results show over months rather than days.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and starts with a free trial.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree trial | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Therapist website vendor or studio | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Monthly cost | Basic $29.99 for the site and hosting; Starter $69.99 adds the search work, free trial first; Pro $129.99 | A monthly subscription; as of October 2026, one therapist website vendor lists its entry plan at $99 a month ($79 on promotion) | A subscription or his fee, plus the evenings after your notes are done |
| Up-front cost | None; the first build is free | Often a design fee; as of October 2026, one vendor lists a $199 design fee, then plans from $69 a month, and one done-for-you studio lists $1,499 or $2,499 plus $97 a month | Nothing on a builder or from family; a web guy may quote a fee |
| Time before you see your site | The first preview, usually in minutes | A call and a proposal first; one done-for-you studio says most of its sites are ready in two to three months (as of October 2026) | Your own hours page by page, or whenever his draft arrives |
| Who writes the pages | Theo, from a conversation about the practice and the bio you paste in | The designer or a copywriter, after a questionnaire and revisions | Usually you, even when he does the building |
| Specialty, fees and about pages | Written in, updated in chat when a fee, a panel or the openings line changes | Part of the project; changes go through the designer | Each one by hand; a new fee waits until someone has time |
| Booking and client portal | Links to your practice tool, where intake, notes and billing stay | Links to the same tool | The portal link goes in by hand, yours or his |
| Changes after launch | 'Add EMDR to my specialties' typed in the chat; Theo edits the pages | A request to the designer, billed hourly or from the support fee | After your last session, you edit it or pass him the new wording |
| Ongoing search work | Part of Starter and Pro: specialty and town pages and posts drafted for your review, fixes and indexing; no chat credits spent | A separate SEO package or retainer | Not included |
| Ownership and leaving | Your pages, words and photos; cancel anytime, and Pro adds read-only code access on GitHub | Set by the vendor's contract; one studio's terms say the design stays with the studio if you leave (as of October 2026) | Your words and photos; the platform or the login may not be |
FAQ
With Theo, the site and its hosting are $29.99 a month on Basic. Starter is $69.99 a month, with a free trial, and adds the specialty and town pages, posts, technical fixes and indexing. Pro is $129.99 a month, with more chat credits and more pages and posts each week. Therapist website vendors usually charge a monthly subscription, sometimes after a design fee: as of October 2026, one lists its entry plan at $99 a month ($79 on promotion), and a done-for-you therapist studio lists $1,499 or $2,499 up front plus $97 a month. The pricing page lists what each Theo plan includes.
With Theo, the first preview is usually ready in minutes, and the rest is your own reading time. You go through each page, send a photo, your fees and your openings line, check the booking link and ask for fixes in the chat. When it reads right, you publish with a plan or the free Starter trial, and the site is published at a temporary address until your domain is connected. Your domain then switches over as the registrar's records update, usually within a few hours. As of October 2026, one done-for-you therapist studio says most of its sites are ready in two to three months.
You do, always: the specialty pages, your bio, the fees page and your photo are yours. The domain is yours too, wherever it is registered, including one bought inside Theo. Theo's part is building, hosting and changing the site. If you later move elsewhere, you save your words and photos before the paid period ends. Pro also includes read-only access to the site's code on GitHub, which you can copy.
Yes, at any time, with no contract term. Say you close the practice or join a group that has its own site: cancel, and the confirmation shows the date the subscription ends. The site stays up until that date, so the booking link keeps working. Save the words and photos you want to keep before then.
In four steps. First, settle the three answers a client needs: who you help, whether you have room, and what it costs. Second, gather what the site needs: a recent photo, your license and states, your fees, sliding scale and panels, your scheduler or portal link and your directory profile link. Third, write the pages: home, one page per specialty, about, fees and insurance, your first session, contact, and a crisis line on every page. Fourth, publish, connect your domain, and keep the openings line current. With Theo, the third step is a conversation: you describe the practice, the first preview is usually ready in minutes, and you correct it in the chat until it sounds like you.
No. A therapist website template gives you a layout to fill in with your own words. Theo writes each site from what you tell it about your practice, so the three sites above share almost nothing: one opens on two dated openings, one on a crisis bar and the line 'You do not have to tell the whole story', and one on a row of clinicians who have room. If you like the look of a site, Theo can match it from its URL, and the words are still written for your practice.
Theo writes it, from a conversation about your practice and anything you paste in: a bio, a directory profile, an old site. You never start from a blank page. You correct the draft in the chat, in your words ('I say clients, not patients'), and nothing is published until you approve it.
A directory profile lists you next to every other therapist in your area, in the directory's format. Your own site is where a person who found you there, or through a referral, goes to decide. The site carries your full approach, each specialty in depth, your fees, your openings, your photo and a booking link, in your voice and with no one else's name on the page. Theo builds the site to link to your profile, and the profile links back. If you are just opening a practice, a five-page site with your fees, your openings and a first-session page is enough to start.
On Starter and Pro, Theo drafts a page for each specialty and each town or state you serve, for you to publish; the searches behind those pages, and Google's listing rules for an office or a video-only practice, are on SEO for therapists.
Your industry
A good one answers three questions on the first screen, do you help with what I am facing, do you have room and what does it cost, and then makes one next step easy. Most practices need about six core pages: home, about, fees and insurance, your first session or a short FAQ, contact, and a page for online sessions or for directions to the office. Add one page for each specialty you want more of. The list of pages above says what goes on each one.
Yes: the number, or a range if it varies. Add the sliding scale and how to ask for it, your insurance answer (the panels you are on, or out of network with a monthly superbill), the cancellation rule and the Good Faith Estimate line for clients who pay without insurance. A client who has seen the fee comes to the first call ready to talk about fit. All three sites above publish every fee.
Yes, on the first screen, with the date you last changed it. There are three honest versions: you are taking new clients (name the openings if you can), you have a wait (say about how long, and how to join the list), or you are full (say when you expect room, and name colleagues or a way to find one). In a group practice, put a badge on each clinician and list those with openings first. Change the line the week it stops being true; with Theo that is one sentence in the chat.
Check your code first. The ethics codes of the counseling, psychology and social work associations say not to solicit testimonials from current clients or others vulnerable to undue influence, and the counseling code includes former clients; your state board may add rules of its own. You can leave quotes off and let a recent photo, the license, a plain fee and a first-session page carry the trust. If you reply to a review anywhere, do not confirm that the person was your client.
One plain line in the footer of every page, such as 'If you are in crisis, call or text 988, or call 911.' Keep it apart from the inquiry form, and say on the form that it is not read after hours, so nobody waits on an inbox for urgent help. A trauma practice can go further, as Kelderwick's site does, with a 'help right now' link at the top of every page that opens a page of its own.
Ask for as little as possible: a name, a way to reply and a short message, with a line asking people not to include health details. Each message arrives by email, to up to five people you choose. A Theo site is a static website served over HTTPS. It runs no member database, so intake, scheduling, session notes and billing stay in your practice-management tool, which the site links to. Appointment requests go through the link to your practice's own booking tool.
Yes, through your own practice tool. The Book button opens the scheduler or client portal you already use, such as SimplePractice, or a consultation scheduler such as Calendly or Acuity, or a short form if you would rather call people back. Theo links to these tools and does not run them, so intake, notes, scheduling and billing stay where they are. On Brindlecrest's site, each clinician's consult button opens a request that the intake coordinator confirms within one business day.
No. A recent, natural photo of you in good light is what matters, and a phone photo taken by a window can do the job. Add one of your office if you see people in person, so a first visit feels less like walking into the unknown. Skip stock images of couches, clasped hands and beaches: a person choosing a therapist wants to see the therapist. Drag the photos into the chat and Theo places them.
Whenever something a client would act on changes: your fees, a panel you joined or left, a new specialty, an office move, a clinician joining or leaving. Check the openings line every month and keep it dated, because a 'taking new clients' line that is no longer true costs you trust on the first call. With Theo, each update is a sentence in the chat, such as 'Change the openings line to: full until March, join the waitlist.'
Yes. Each clinician gets a page with their photo, license and number, who they see, how they work, whether they are taking new clients, the days they work and their own booking button. A client referred to one therapist by name should land on that person, not on a team grid. Add a who-to-see page sorted by concern, as Brindlecrest's site does, and keep the specialty pages shared, with a line naming which clinicians see couples or teens. When a clinician joins or leaves, you, or a collaborator you invite, send one message in the chat.