Managed website services
Theo designs your website, hosts it, makes the changes you ask for in chat and, on Starter and Pro, keeps working on it every week so customers can find you. Starter is $69.99 a month, free for the first 30 days. You own the site, and you can cancel anytime.
Website management services look after a website once it is built: hosting, security, the changes you need, new pages, technical fixes and the search work that helps customers find you. Theo handles small business website design and management together. It designs and builds the site, hosts it and makes each change you type into a chat, so there is no designer, host or SEO contractor to keep track of. Starter is $69.99 a month, free for the first 30 days, and includes the site build, managed hosting, changes made from chat and weekly SEO work. Pro is $129.99 a month for more pages and bigger changes. Basic is $29.99 a month for the site, hosting and chat edits, without the search work. Alliance Interactive, an agency, sells website maintenance as tiered packages from $475 a month, as of October 2026.
Sites Theo built
Every small business website has a few lines that are only true for a while: an offer with an end date, this week's schedule, who has openings, holiday hours. Those are the lines a managed site keeps current, and on Theo each one is a sentence typed in chat. Below are three sites Theo built that carry that kind of line on the first screen, each with what it gets right and a live version to open.
Built by Theo
Aukamp Heating & Cooling
What it gets right
Built by Theo
Brindlecrest Counseling Group
What it gets right
Built by Theo
Fernwhistle Tavern
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What is included
Website maintenance stops at software updates, backups and a support ticket. A Theo site is a static site with nothing to patch, so that part takes care of itself. On Starter and Pro, Theo goes further, into the work that changes what the site says and how people find it.
Nothing to patch. Every site Theo builds is a static website served over HTTPS on Theo's managed hosting, on Basic, Starter and Pro alike. Most agency management lists start with monthly updates to a content management system, its theme and its plugins. That job does not exist on a Theo site. With no server to patch and no plugin to fall out of date, a form or a page does not stop working because an update was missed. Hosting is part of the plan price, so no separate hosting bill arrives each year. Store payments never touch the site. A Shopify or Wix checkout completes on the store, through its own payment provider.
There is no drag-and-drop editor to learn. The owner types the change in chat: "Add the new price list to the services page," "Swap the hero photo for the one I just dragged in," "Move the fifth section above section two." Photos go in by dragging them into the chat. Theo makes the change, and the owner publishes it when it reads right, even from a phone. Changes are paid from monthly chat credits: a small edit uses a few, a new page uses more and a redesign uses the most.
On Starter and Pro, Theo researches the keywords the business's customers use and the pages competing sites rank with. Then it drafts dedicated service pages, blog posts and landing pages around the searches that fit, and they go live when the owner publishes them. For a plumbing company, that means pages for emergency repairs, drain cleaning and water heaters, plus pages for the towns it serves. Aukamp Heating & Cooling, a site Theo built, shows the same shape for its trade: heating and cooling pages, plus a before you call page of safe checks to try first. The work carries on week after week, builds over months and uses no chat credits, so a busy month of edits never crowds it out. The small business SEO services page describes the program in full.
Fixed and submitted for you. Also on Starter and Pro, Theo fixes the technical SEO issues it finds and works on page speed. On every plan, connecting Google also submits your sitemap. Theo also works toward citations in AI search tools, including ChatGPT and Google AI Overviews, and builds the site's authority over time. Visits and Google clicks are tracked in the Analytics tab. The weekly report counts the new pages, posts and updates, and the Growth tab lists each fix. None of this is billed to chat credits, and the owner never has to file a ticket to get it started.
Your domain, when you are ready. Publishing puts the site on a temporary address, so nothing changes for visitors until the owner is ready. Theo then walks the owner through pointing their own domain at it, or the owner can buy one inside Theo. Once the domain is active, the owner signs in with Google once and Theo sets up Google Analytics and Search Console. On Starter and Pro, the Growth Engine, Theo's weekly search work, switches on after both are in place. On every plan, a Shopify or Wix store connects directly. Products, prices and stock appear on the site with a cart, checkout completes on the store, and the owner clicks Refresh my products after a change.
On Starter and Pro, the Growth tab lists what was drafted, published and fixed. A weekly report summarizes it, so the owner can check the work at a glance without reading a dashboard. The three sites Theo built on this page show what a site with changing parts looks like: Aukamp's dated tune-up offer, Brindlecrest's weekly openings and Fernwhistle Tavern's music calendar. On a Theo site, each of those is a change typed in chat, and the examples page has more. Ask and the team will share live customer sites in your line of work whose owners have said yes.
Who this is for
Managed website services suit the owner who became the webmaster by default and wants out of the job. The job shows up as a price change that waits two weeks because the builder is fiddly on a phone, a form that quietly stops sending, or a service page that never gets written. Theo fits service businesses, professional practices, restaurants and shops that want the site handled without juggling a designer, a host and an SEO contractor. Theo is not a fit for custom code, a member database or payments taken on the site. Bookings stay in the tools the business already runs, with links from the site, and checkout stays on a connected store such as Shopify or Wix. If you only need a new site designed and built, start with small business website design. If an existing site only needs patching and backups, read the narrower website maintenance services page.
Design and management together
Full-service website design and management means one service builds the site and keeps doing the work after launch, so nothing gets handed back to you. Owners ask the same three questions about how that works at Theo. Here is what happens at each stage and what stays with you.
On Starter and Pro, the weekly work begins once the domain, Analytics and Search Console are connected. Each week brings keyword and competitor research, new pages and posts, technical fixes and page-speed work, plus work toward citations in ChatGPT and Google AI Overviews. New pages and fixes wait in the Growth tab for your review unless you turn auto-publish on. Over time the same work refines copy, calls to action, layout and page flow, so the pages that draw visitors are set up to turn them into inquiries. You ask for your own changes in chat and see everything in the Growth tab and a weekly report.
The facts only you know: services, prices, hours, photos, the questions customers ask and what changed this season. Tell Theo in chat when they change and the site follows. Bookings, point of sale and store checkout keep running in the tools you already use, linked from the site. Your Google Business Profile, reviews and inbox stay yours. On Starter and Pro, Theo's Boost checklist walks you through that profile and your other listings step by step.
Give Theo the URL and it rebuilds the site on its own hosting, keeping the current look if you want it kept. Nothing changes for visitors until the domain points at the new site, so the old one stays live through the switch. Once Search Console is connected, Theo submits your sitemap on every plan, so Google finds every new page at its new address. On Starter and Pro, the search work also redirects the old addresses that still get search traffic to the matching new pages; on Basic, a redirect is one request in chat. If the site has a store, the online store question below covers the options for each platform. The move guides list what carries over from Wix and Squarespace.
Included
Every plan. Theo builds the first version from a chat about the business, or matches the look of an existing site from its URL, and the preview usually takes minutes. The owner refines it in chat and publishes when it reads right. That first build is free and comes before any plan starts.
Every plan. The site lives on Theo's hosting as a static website served over HTTPS. There is no hosting account to renew, no server to patch and no software update to schedule. The plan price covers hosting, so there is no second invoice.
Every plan. Ask in chat and Theo makes the change: hours, prices, a team photo, a seasonal offer, a whole new page. Basic includes 1,500 chat credits a month, Starter 4,500 and Pro 7,000. Top-up credits roll over and never expire, so an unused top-up bought for a busy month is still there in the quiet months.
Starter and Pro. Theo starts with keyword and competitor research, then drafts new service pages, posts and landing pages every week, plus technical SEO fixes and page-speed work. None of it is billed to credits. Pro adds more pages and posts each week and leaves more room for bigger changes.
Starter and Pro. Theo works toward citations in ChatGPT and Google AI Overviews, and the Growth tab and a weekly report show the work as it lands. Pro adds read-only access to the site code through GitHub. Connecting Google submits your sitemap on every plan.
Starter and Pro. Boost, Theo's listings checklist, walks the owner through Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp one listing at a time. On every plan, Meta and TikTok pixels go on the site on request. Booking and point-of-sale tools such as Calendly, Square Appointments, Jobber and OpenTable keep running on their own, with a link from the site.
Process
Tell Theo about the business in chat, or give it the URL of the current site to match. The first preview is usually ready in minutes: the main pages, the copy and the look, readable on a phone or a laptop. Refine it in chat, then publish. The new site goes onto a temporary address while the current site keeps serving visitors as before. Nothing has been paid at this point. Publishing starts the plan, and Starter's first 30 days are free.
Bring the domain you already own, or buy one inside Theo. For a domain you own, Theo shows the steps to take at the registrar. Point the root and the www address at the site, turn off forwarding and parking, and leave the email records alone so mail keeps arriving. Visitors keep seeing the old site until the registrar's records update, which usually takes a few hours. Then the new one answers on the same address, with nothing for visitors to relearn.
Once the domain is active, you sign in with your own Google account once, and Theo sets up Google Analytics and Search Console. With the domain and both connections in place, the Growth Engine switches on for Starter and Pro sites.
Every week on Starter and Pro, Theo researches, drafts new pages and posts, prepares the technical fixes it finds, and then reports on the week. The drafts and fixes wait in the Growth tab for the owner's review, and nothing goes live until the owner publishes them or turns auto-publish on. The owner reviews the drafts in the Growth tab, reads the weekly report, asks for changes in chat whenever the business changes, and can cancel anytime. After a cancellation, the site stays up through the end date the confirmation shows. Before then the owner can save the text and images, and on Pro can also copy the code from GitHub.
Pricing
The ongoing search work is part of Starter and Pro. Basic is the site and hosting on its own. Starter is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Cost | $69.99 a month on Starter (free for the first 30 days); $129.99 on Pro; site and hosting only, $29.99 on Basic | Alliance Interactive: tiered packages from $475 a month; Webstix: 30-minute support blocks at $80; OuterBox: maintenance budgets of $100 to $2,500 a month, as of October 2026 | A builder plan, a web guy's fee, or a nephew's goodwill, plus your time |
| Site build | Included; the first build is free and you see it before you decide | Quoted as a separate project | Built by you from a template, or by him over a few weeks |
| Hosting and security | Included; static site over HTTPS, nothing to patch | Often a separate line item, plus software updates inside the retainer | Covered by a builder plan; on his server, as secure as he keeps it |
| Making a change | Type it in chat; Theo makes it, paid from monthly credits | Send a request and wait for the next slot, billed hourly or from a block | Do it yourself in the editor, or call him and get in line |
| New pages and posts | Drafted weekly on Starter and Pro for your review; uses no credits | Usually a separate content retainer | You write them, and you or he posts them when there's time |
| SEO and Google indexing | On Starter and Pro: technical fixes and speed work. On every plan: your sitemap submitted through Search Console when you connect Google | Separate SEO scope | Add-on apps and your own reading, unless he happens to know SEO |
| Ownership | Yours: the pages, words and photos; Pro adds read-only code access | Depends on the contract | Content is yours; moving the site means finding out who set it up |
| Commitment | Monthly; cancel anytime | Often an annual agreement | Whatever the plan says, whatever he says, or whatever family allows |
FAQ
Theo's website management starts at $69.99 a month on Starter, free for the first 30 days. That price includes the build, managed hosting, changes made from chat and the weekly search work. Pro is $129.99 a month with 7,000 chat credits, more weekly pages and posts, and read-only access to the site code. There is no build fee and no hosting bill on either plan. As of October 2026, Alliance Interactive, an agency, sells website maintenance in tiered packages from $475 a month, and Webstix sells 30-minute support blocks at $80, before hosting or a single new page. The paid extras at Theo are top-up credits, a domain bought through Theo and the optional paid directory submission packages in the Boost checklist.
The first preview is usually ready in minutes once Theo has a description of the business or the URL of the current site. You refine it in chat and publish it to a temporary address. Your own domain takes over once the registrar's records update, usually within a few hours, and the old site stays live until then. The search work on Starter and Pro starts after the domain, Analytics and Search Console are connected, and its results compound over months.
You do, always, along with every page, image and post on it. Theo is the host, not the owner. A domain bought inside Theo is registered to you as well. On Pro you can also read and copy the site code through GitHub. If you ever leave, keep your own copies of the words and photos before the paid period ends and take them wherever you like.
Yes, anytime. There is no long-term commitment and no annual agreement to wait out. The cancellation confirmation shows the date the subscription ends. Until then the plan works as normal and the site stays live. After that date the site comes down, so save anything you want to keep first. On Pro you can also copy the code from GitHub.
Maintenance keeps an existing site patched, backed up and online. A Theo site has nothing to patch, so that part is built in. Managed website services is the same job described from the provider's side. One company hosts the site, keeps it secure and fast, updates the content and answers support requests, so the owner does not have to. Website management adds the work that changes what the site says and how it is found: edits, new pages, technical SEO and Google indexing. Theo's Starter and Pro plans are management in that full sense. Basic is the site and hosting without the ongoing program.
A part-time or fractional web administrator sells a monthly retainer of hours and does what fits in them. That works until the month the site needs more than the hours cover, or the week the price list changes while the person is away. As of October 2026, help from an agency runs $80 per 30-minute block at Webstix, and some agencies in Clutch's website maintenance directory list minimum project sizes of $10,000 and up. Theo fills the same seat at a flat monthly price. Changes are paid from chat credits, and hosting is included. On Starter and Pro, the weekly pages and fixes are drafted without anyone remembering to ask, then wait for your review.
Yes, on every plan. A Shopify or Wix store connects directly. Products, prices and stock show on the Theo site with a cart, and the customer pays on the store through its own payment provider. After you change products, click Refresh my products and the site updates. Theo recommends Shopify for a new store. If you sell on Etsy, Theo reads your public listings and turns them into product pages, with checkout staying on Etsy. If you sell on Big Cartel, Gumroad, Payhip or PayPal, Theo builds product pages that link to your real listings, and you keep your checkout. Theo's first suggestion for a WooCommerce, Squarespace or Square Online store is a move to Shopify, which connects directly. Where that does not suit you, the store can stay on its platform at shop.yourdomain.com, with the Theo site on your main domain. And if that is too hard, the existing site and store stay as they are, and a separate Theo site goes on a subdomain such as blog.yourdomain.com.
No, and no service can. Anyone who promises a ranking is selling something Google does not sell. On Starter and Pro, Theo does the work rankings depend on and shows it week by week: research, new pages, technical fixes and work toward citations in AI search tools. The starting point for many small sites is low. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search. That number does not change on a site nobody works on.