Free website audit

Find out what your website is costing you.

Enter your website address. Theo reads your live site and pulls real search data: the keywords you rank for, your domain's trust score and your backlinks. It checks your reviews and your competitors. Then it shows the 3 to 5 issues costing you the most customers, each in plain English with an estimate, like roughly 18 missed leads a month, plus what your site already does well.

It's free, takes about a minute, and works for any website on any platform.

We have audited 6,861 small business websites. 47% of the 4,633 with search data get an estimated zero visitors a month from Google search. Read the research

What it checks

The whole picture, not a generic checklist.

01

Search visibility

See how many keywords you rank for, where you show up, and which opportunities are within reach.

02

Trust and backlinks

Understand your domain trust score and the links that help, or fail to help, people find you.

03

Your reviews

See what customers are saying about your business online.

04

Your competitors

Compare your visibility and trust with nearby alternatives customers may choose instead.

05

Whether Google understands your business

Check whether your services, location, and the reason someone should choose you are coming through clearly.

What 6,861 audits found

Most small business websites are invisible on Google.

We pulled the search data on every site owners audited between August 2 and September 30, 2026. Of the 4,633 sites with search data, 47 percent get an estimated zero visitors a month from Google search, and the issues that cost the most are trust and visibility, not design.

47%of sites with search data get an estimated zero visitors a month from Google search
65%get fewer than 10 estimated visitors a month from Google search
2/100median site trust score (Semrush Authority Score)
96%of audits flag weak trust and authority signals as a top issue
Read the full report: The State of Small Business Websites 2026

What your audit shows

See where customers are slipping away.

Your audit puts the clearest opportunities at the top, with a plain-English explanation of each issue, its likely cost, and the strongest parts of your site to keep building on.

Example auditSite trust score: 9 / 100

~84 leads a month are walking past your door. The clearest opportunities are visibility and trust.

  1. 01

    Core services are hard to find

    Your site ranks for fewer service searches than nearby competitors, so fewer ready-to-buy customers find you.

    ~18 missed leads
    a month
  2. 02

    Trust signals are too thin

    Your reviews and backlinks are not doing enough to support your reputation when customers compare options.

    ~9 missed leads
    a month
  3. 03

    Your business details are too vague

    Your services and location are not clear enough for Google to connect you with the right local searches.

    ~6 missed leads
    a month

Already working: Your contact details are clear and your existing pages give Google a useful starting point.

Questions, answered

No catch. Just a clearer next step.

Run your free audit
Is it really free?

Yes. There is no card and no catch.

Do I have to move my site to Theo?

No. The audit works on any website, on any platform.

How long does it take?

About a minute.

What do you do with my email?

We use it to save your audit so you can get back to it. If you step away before finishing, we'll email you a link back to your results and what Theo would do about them. No spam, and you can unsubscribe any time.

Ready when you are

See what's getting in the way of your next customer.

Run your free audit