Web design services for small business

Small Business Website Design Services

Theo designs, builds and hosts a small business website. Starter, at $69.99 a month and free for the first 30 days, adds the weekly SEO work that gets the site found on Google and in AI search; Basic, at $29.99 a month, covers the site, hosting and security only. The first build is free, so you see a first draft of every page before you pay for anything.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

Plumbing company demo website built by Theo

First build free: see the first draft before you pay
Site, hosting and security from $29.99 a month on Basic
Weekly SEO work included on Starter ($69.99) and Pro
Change anything by typing the change in chat

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.7 out of 5 on Trustpilot from 27 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

Small business website design services from Theo start at $29.99 a month on Basic: the design, the build, hosting and security, with the first build free so you see a first draft before you pay. Starter is $69.99 a month, free for the first 30 days, and adds the ongoing SEO work: new pages and posts each week, technical fixes and indexing through Search Console. Pro is $129.99 a month with more weekly pages and read-only site code. As of September 2026, Succeeding Small, an agency, lists a starter site at $2,500 one time plus $75 or $175 a month for hosting and management, and Gruffy Goat, a Greenville, South Carolina agency, puts a freelancer build at $1,500 to $8,000.

Small business web design

What a small business website needs, page by page

A small business site is five or six pages with specific jobs, not a brochure. At an agency each page is scope, and the more a quote covers, the bigger the bill; on Theo the pages are the build, on every plan. The six parts below decide whether the site gets found and gets calls. The demo sites Theo built for a plumber, a restaurant, a barbershop, a dental practice, a CPA firm, a yoga studio and a cleaning service show each part in place, and Theo's industry pages give each trade its own list.

Home: what you do, where, and how to reach you

The first screen names the service and the area in one line, with the phone number and the booking or quote button where a thumb lands on a phone. Services, reviews and the service area follow in that order. The plumbing demo puts click-to-call in the header and emergency calls first; the barbershop demo puts the booking link in the header; the restaurant demo puts hours and address on every page. Theo lays out the home page this way in the first build, from what you type about the business, and moves any section when you ask.

One page for each service

A single list of services hides what people search for. A plumber's site needs separate pages for repair, drains and water heaters, because those are three different searches, and the plumbing demo is built with exactly those three. The dental demo has a page per treatment; the CPA demo splits services for individuals and businesses and adds a tax season page; the cleaning demo separates residential from commercial. Each page says what the service includes, who it is for, what affects the price and the questions asked before booking, so Google can match it to the search and the visitor can decide.

About, reviews and proof a stranger can check

Someone comparing three businesses in three tabs picks the one that looks safest to call. The site gives that reason where they look: an about page with the people, the years in business and the licenses, and reviews quoted from Google or Yelp beside the call to action rather than on a page nobody opens. The plumbing demo carries reviews and license details; the cleaning demo shows bonded and insured details; the dental demo has a new patient page and an insurance and financing page. You supply the reviews and photos; Theo places them.

Contact with one next step

A contact page with the phone, the address or service area, the hours and a short form that asks only for a name, contact details and a message. Booking, scheduling and ordering stay in the tools you already use and are linked from the site: Calendly, Acuity or Square Appointments for appointments, Jobber or Housecall Pro for a trade, Toast or OpenTable for a restaurant, Mindbody for a studio. The yoga studio demo links its schedule to the booking tool; the dental demo sends appointment requests through the practice's own tool. Bookings stay where they are, so nothing about your calendar changes.

Service-area pages for a business that travels

A business that drives to the customer needs a page for each town it serves, each written for that town: the services offered there, the response time, the reviews from that area. The plumbing demo has service-area pages by town and the cleaning demo lists its service areas. Ask for them in chat and Theo drafts a page for each town you name; on Starter and Pro the weekly search work adds more of them over time. A shop or a practice that customers come to needs the opposite: one location page with the address and parking, as on the barbershop demo.

Search structure on every page, from the first build

Every page gets a title, headings and a description written for what the page is about, and the site is served as a static site over HTTPS. That is the foundation, and on Basic it is where the search work stops. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search; the full report breaks that down by platform and industry. On Starter and Pro, Theo drafts new pages, posts and technical fixes every week and holds each one in the Growth tab for you to review before it goes live.

Who this is for

Who these web design services fit

Theo fits the owner of a small business in the United States who wants the website handled and the phone to ring: a plumber, a dentist, an accountant, a restaurant, a coach. It fits a first website and a replacement. For a replacement, share the address of the site you have; the new build matches its look, and the redesign path keeps the current site live until the switch. Checkout runs on a connected Shopify or Wix store, and booking, ordering and point-of-sale stay in the tools you already use, linked from the site.

Choosing a path

Builder, freelancer, agency or Theo

Four ways to get a small business website, four different bills. A builder charges for the tool and leaves the work to you. A freelancer or an agency charges per project, then per change. Theo charges one monthly price that includes the build. Three questions, asked the way owners ask them, show what each route leaves to you and where Theo fits.

Is building it myself on a builder worth the hours?

Gruffy Goat prices a builder at $17 to $50 a month, as of September 2026: the cheapest line on this page in cash and the most expensive in evenings, with a template to choose, every page to write, photos to size, an editor to learn, and a site that often never gets finished. The same 5,974-site audit found the pattern on the builders it measured: an estimated zero visitors a month from Google search for 47 percent of the 272 Wix sites with search data, 49 percent of the 177 Squarespace sites and 56 percent of the 145 GoDaddy Website Builder sites. With Theo the writing and layout are the build, and a change is one sentence in chat.

What does a freelancer or an agency charge, and what is left to me?

As of September 2026, Gruffy Goat puts a freelancer build at $1,500 to $8,000 and a boutique agency at $6,000 to $35,000 or more, and Succeeding Small lists its starter site at $2,500 one time with copywriting at $900 and blog creation at $300 on top. After launch a change is a ticket, billed by the hour or under a care plan that The Admin Bar's guide puts at $100 to $150 a month for most agencies, as of the same date, and search work is a separate retainer quoted after a call. What stays with you is the brief, the copy unless you pay for it, the hosting bill and every change request. Theo builds the same pages for one monthly price, drafts the copy in the build, hosts the site and makes the changes when you type them.

How do I choose a web design service?

Ask five things before any money moves: the full price in writing, who writes the copy and what it costs, who owns the site and the domain when you leave, what a change costs six months after launch, and what happens for search after launch. Theo's answers are on this page: the plan price is the price, with top-ups only if you want more changes than it covers, the copy is drafted with the pages, you own the site on every plan, a change is a sentence in chat covered by your credits, and the search work runs every week on Starter and Pro. Any service worth hiring can answer the same five in writing.

Included

What Theo handles

Design and build from a chat

Tell Theo the name, the services, the area and who the customers are; it designs the pages, writes the copy and places the photos and logo you drag into the chat. Give it the address of your current site and it matches that look. No template to pick and no page builder to learn; the first preview is usually ready in minutes.

Hosting and security on every plan

Theo hosts the site and serves it as a static site over HTTPS. There is no hosting account to open, no plugin to update, no server to watch and no separate hosting invoice. Basic at $29.99 a month includes it; where there is a store, payments run through the connected store, never through the site.

Changes by chat, paid in credits

Ask for the change in plain English: a new phone number, a price, a moved section, a whole new page. Small edits use a few chat credits, a new page more, a redesign the most. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000; top-ups roll over and never expire. You type the requests, and so can anyone you invite as a collaborator from the site's settings.

SEO built in on Starter and Pro

The system that designed the site keeps working on it, with no handoff to an SEO vendor: keyword and competitor research, new service pages, town pages and posts each week, technical fixes, page speed, submitting pages to Google through Search Console, and work toward citations in ChatGPT and Google AI Overviews. Over time it also refines copy, calls to action and page flow. It is part of the plan and never spends chat credits.

Domain, Google connections and listings

Connect a domain you own and Theo walks you through pointing it at the site, root and www, with forwarding and parking turned off at the registrar and your email records left alone; or buy a domain inside Theo. Once the domain is live you connect Google Analytics and Search Console, and the Boost checklist walks through the listings that matter: Google Business Profile, Apple Business Connect, Bing Places, Facebook and Yelp.

Stores, pixels and the tools you already use

A Shopify or Wix store connects directly on every plan. Your products, prices and stock show on the Theo site with a cart, the checkout itself happens on the store, and after you change a product you click Refresh my products and the site catches up. Etsy listings are read into product pages with checkout staying on Etsy; Square Online, WooCommerce, Big Cartel and Gumroad sellers keep their checkout behind a storefront that links to their listings. Meta and TikTok pixels go on when asked, and booking and point-of-sale tools are linked, not replaced.

Process

How it happens

Describe the business

Answer a few short questions: what the business does, who it serves and where, and what you want customers to do. If a site already exists, give its address and the new build matches its look. There is no deposit, no brief to write and no template to choose.

Review the first preview

The first preview is usually ready in minutes: a starting draft with the home page, a page per service, about and contact, with draft copy on each. You read every page, drag in photos, and ask for changes in chat: a heading rewritten, a section moved, a price added. The finished site takes as long as your review; the first build is free before any plan, and you pick a plan when you publish.

Pick a plan and publish

Choose Basic at $29.99 a month for the site and hosting, or start the free 30-day Starter trial, $69.99 a month after it, to add the search work. Publishing puts the site online at a temporary address. Point your domain at it, or buy one inside Theo, and the site answers on your domain once the registrar's records update, usually within a few hours; the old site, if there is one, stays live until then.

Starter and Pro keep going

Connect Google Analytics and Search Console once the domain is live. With both in place the growth work starts: new pages and posts each week, technical fixes and indexing through Search Console, each held in the Growth tab for your review and summarized in a weekly report; a page goes live when you approve it, or on its own if you turn auto-publish on. You keep asking for your own changes in chat. On Basic the work stops at hosting and edits.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 27 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Agency or freelancer	DIY builder
Build cost	$0: the first build is free and comes before any plan	As of September 2026, Succeeding Small lists a Small Business Starter Site at $2,500 one time, and Gruffy Goat puts a freelancer build at $1,500 to $8,000 and a boutique agency at $6,000 to $35,000 or more	Nothing in cash; the hours are yours
Monthly cost	Basic $29.99; Starter $69.99, free for the first 30 days; Pro $129.99	Succeeding Small: $75 or $175 a month for hosting and management; The Admin Bar's care plan guide puts most care plans at $100 to $150 a month, as of September 2026	Gruffy Goat prices the tool at $17 to $50 a month, as of September 2026; the work is yours
Copy and content	Drafted in the build from what you tell Theo; new pages and posts each week on Starter and Pro	Often extra: Succeeding Small sells copywriting at $900 and blog creation at $300, as of September 2026	You write every page
Time to a first preview	Usually minutes; the finished site takes as long as your review	Weeks, in rounds of mockups and revisions	However long you can give it
Changes after launch	Type the change in chat; the credits in your plan cover it	A ticket to the agency, billed hourly or under the care plan	Open the editor and do it yourself
Hosting and security	Included on every plan; static site over HTTPS	Billed separately or bundled into the care plan	Included with the tool's plan
Ongoing SEO work	Included on Starter and Pro; never uses credits	A separate SEO retainer, quoted after a call	None unless you do it
Ownership and commitment	Yours on every plan; month to month, cancel anytime and take a copy	Set by the contract; a signed project, then a care plan	Your content on their platform; monthly or annual plan

FAQ

Questions buyers ask

How much do small business website design services cost with Theo?

Three plans, all monthly and all with the build included: Basic at $29.99 covers the site, hosting and security; Starter at $69.99, free for the first 30 days, adds the weekly SEO work; Pro at $129.99 adds more weekly pages and read-only site code. There is no build fee on any plan. Succeeding Small, for comparison, lists its starter site at $2,500 one time plus $75 a month for hosting, as of September 2026, before copywriting. Beyond the plan, the paid extras are credit top-ups, a domain bought inside Theo and the optional backlink packages in the Boost checklist.

How long does it take to get the website?

The first preview is usually ready in minutes after you describe the business. The finished site takes longer, and most of that time is your review: reading each page, dragging in photos, asking for changes in chat. Publishing is one click once you pick a plan, and your own domain answers once the registrar's records update, usually within a few hours. There is no discovery call to book and no revision schedule to wait on.

Who owns the website?

You do, on every plan: the site, every page and every photo on it. Theo's part is building and hosting it while you subscribe. If you leave, you take a copy of the site and its images; on Pro the site code itself can be read and copied through GitHub.

What happens if I cancel?

Cancel whenever you like; there is no contract and no exit fee, and the subscription runs to the end of the month you already paid for. The confirmation shows the date the subscription ends, and before that date you copy the site and images to host anywhere else. Starter's first 30 days are free, so canceling inside them costs nothing.

Is SEO included, or is it a separate service?

Included on Starter and Pro, and not on Basic. The same system that designed the site researches keywords and competitors, adds pages and posts each week, fixes technical issues, submits pages through Search Console and works toward citations in ChatGPT and Google AI Overviews, with none of it charged against chat credits. Small business SEO services describes that work in detail. Nobody can promise a ranking; what Theo drafts each week waits in the Growth tab for your review and is summarized in the weekly report.

Is this small business web development, or only design?

Both. Theo designs the pages, writes the copy, builds them as a static site, hosts them and changes them on request, which is the whole of design and development for most small business sites. It does not write custom code, run a member database, take payments on the site or sell templates. Where a site needs one of those jobs done, Theo links to the tool that does it: a connected Shopify or Wix store for checkout, Calendly, Acuity or Square Appointments for bookings, and the membership or point-of-sale tool the business already uses, each reached from the site.

Can the site sell products or take bookings?

Products, yes, through a connected store; bookings through a linked tool. A Shopify or Wix store connects directly on every plan: products, prices and stock show on your site with a cart, and checkout finishes on the store. An Etsy shop connects too: its listings become product pages on your site and checkout stays on Etsy. WooCommerce, Square Online, Big Cartel and Gumroad sellers keep their checkout behind a storefront that links to their listings, and the store can also live at shop.yourdomain.com. Bookings run in tools such as Calendly, Acuity or Square Appointments, linked from the site.

I already have a site on Wix, Squarespace or GoDaddy. Can Theo keep the look and move it?

Yes. Share the current address and the new build matches its look; then change whatever you want in chat and drag in new photos. The old site keeps serving visitors until your domain points at the new one, and the old addresses that still get traffic or carry links are redirected to the matching new pages once Search Console is connected, with the new pages submitted through it on Starter and Pro. The store, the phone number and the email records stay as they are.