Web design services for small business
Theo designs, builds and hosts a small business website from $29.99 a month on Basic. Starter, at $69.99 a month and free for the first 30 days, adds the weekly SEO work that helps the site get found on Google and in AI search.
Small business website design services from Theo start at $29.99 a month on Basic, which covers the design, the build, hosting and security. You see a free first draft of the site before you pay anything. Starter is $69.99 a month, free for the first 30 days, and adds the ongoing SEO work. That work drafts new pages and posts each week for your review and makes technical fixes. On every plan, connecting Google also submits your sitemap. Pro is $129.99 a month with more weekly pages and read-only site code. As of October 2026, Succeeding Small, an agency, lists a starter site at $2,500 one time plus $75 or $175 a month for hosting and management. Gruffy Goat, a Greenville, South Carolina agency, puts a freelancer build at $1,500 to $8,000 as of the same month.
Sites Theo built
Small business websites that bring in calls share a shape: a first screen that names the work and the town, a page for each service, an about page with real people on it, and one plain way to get in touch. Below are four sites Theo built, from a bookkeeper to a mobile vet, each with three inner pages, what it gets right and a live version to open.
Built by Theo
Vellenby Bookkeeping
What it gets right
Built by Theo
Kestrelmoor Dental
What it gets right
Built by Theo
Kelderhouse Kitchen
What it gets right
Built by Theo
Quenby Mobile Veterinary
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
Small business web design
A small business site is not a brochure but five or six pages, each with a specific job. At an agency each page is part of the scope, so the more pages a quote covers, the bigger the bill. On Theo the pages are part of the build on every plan. The six parts below decide whether the site gets found and gets calls. Each part names a site from this page where you can see it in place, and the examples page has more. Theo's industry pages give each trade its own list.
The first screen names the service and the area in one line, with the phone number and the booking or quote button where a thumb lands on a phone. Services, reviews and the service area follow in that order. On the Vellenby Bookkeeping site, the headline promises clean books at a fixed price, done by the 15th, with one button under it. Kestrelmoor Dental keeps its phone number and hours in a thin bar above the menu on every page. Theo lays out the home page this way in the first build, from what you type about the business, and moves any section when you ask.
A single list of services hides what people search for. A plumber's site needs separate pages for emergency repairs, drain cleaning and water heaters, because those are three different searches. Vellenby gives catch-up bookkeeping its own page, apart from the monthly packages. Kelderhouse Kitchen splits office catering, breakfast and weekly lunches into separate pages, and Quenby Mobile Veterinary has one page on what it can treat at home and another on end-of-life care. Each page says what the service includes, who it is for and what affects the price, and answers the questions people ask before booking. Google can then match it to the search, and the visitor can decide.
Someone comparing three businesses in three tabs picks the one that looks safest to call. The site puts the proof where people look. The about page shows the people, the years in business and the licenses. Reviews quoted from Google or Yelp sit beside the call to action rather than on a page nobody opens. The Vellenby about page opens with its promise, a price and a date, then names the founder and her years keeping books on the Duluth waterfront. Kestrelmoor Dental gives the first visit, insurance and prices their own pages, so a new patient can check the cost before calling. You supply the reviews and photos, and Theo places them.
The contact page carries the phone, the address or service area, the hours and a short form that asks only for a name, contact details and a message. Booking, scheduling and ordering are handled by the tools you already use, linked from the site. Examples include Calendly, Acuity or Square Appointments for appointments, Jobber or Housecall Pro for a trade, Toast or OpenTable for a restaurant and Mindbody for a studio. On the Quenby site, the booking page asks for a name, an email, a phone number, the town and a note about the pet, and lists the hours the phones are answered. Bookings stay where they are, so nothing about your calendar changes.
A business that drives to the customer needs a page for each town it serves, each written for that town: the services offered there, the response time, the reviews from that area. Quenby has a van schedule page that names the towns the van visits on each weekday, and Kelderhouse Kitchen lists the towns in each zone of its delivery area. Ask in chat and Theo drafts a page for each town you name. On Starter and Pro, the weekly search work drafts more of them over time, for you to review and publish. A shop or a practice that customers come to needs the opposite: one location page with the address, the hours and where to park.
Every page gets a title, headings and a description written for what the page is about, and the site is served as a static site over HTTPS. That is the foundation, and on Basic it is where the search work stops. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search. The full report breaks that down by platform and industry. On Starter and Pro, Theo drafts new pages, posts and technical fixes every week. The Growth tab lists each one, and you review it there before it goes live.
Who this is for
Theo fits the owner of a small business in the United States who wants the website handled and the phone to ring: a plumber, a dentist, an accountant, a restaurant, a coach. It fits a first website and a replacement. For a replacement, share the address of the site you have. The new build matches its look, and the redesign path keeps the current site live until the switch. Checkout runs on a connected Shopify or Wix store, and booking, ordering and point-of-sale stay in the tools you already use, linked from the site.
Choosing a path
There are four ways to get a small business website, and each one sends a different bill. A builder charges for the tool and leaves the work to you. A freelancer or an agency charges per project, then per change. Theo charges one monthly price that includes the build. The three questions below show what each route leaves to you and where Theo fits.
Gruffy Goat prices a builder at $17 to $50 a month, as of October 2026. In cash it is the cheapest route on this page, and in evenings it is the most expensive. You pick a template, write every page, size the photos and learn the editor, and the site is done only when you find the time. Theo's 6,861-site audit also measured the builders. Among the sites with search data, 50 percent of the 312 on Wix got an estimated zero visitors a month from Google search. So did 49 percent of the 219 on Squarespace and 58 percent of the 172 on GoDaddy Website Builder. With Theo, the writing and layout come with the build, and a change is one sentence in chat.
As of October 2026, Gruffy Goat puts a freelancer build at $1,500 to $8,000 and a boutique agency at $6,000 to $35,000 or more. Succeeding Small lists its starter site at $2,500 one time, with copywriting at $900 and blog creation at $300 on top. After launch, each change is a ticket, billed by the hour or under a care plan. The Admin Bar's guide puts most agencies' care plans at $100 to $150 a month, as of the same date. Search work is a separate retainer, quoted after a call. What stays with you is the brief, the copy unless you pay for it, the hosting bill and every change request. Theo builds the same pages for one monthly price, drafts the copy in the build, hosts the site and makes the changes when you type them.
Ask five things before any money moves. What is the full price, in writing? Who writes the copy, and what does it cost? Who owns the site and the domain when you leave? What does a change cost six months after launch? And what happens for search once the site is live? Here are Theo's answers. The monthly plan price is published, and extras such as top-up credits are optional. The copy is drafted with the pages, and the site is yours on every plan. The domain is yours wherever it is registered. One you already own stays where it is, and one bought inside Theo is registered in your name. A change is one sentence in chat, covered by your credits. On Starter and Pro, new pages, posts and fixes are drafted every week for your review. Any service worth hiring can answer the same five in writing.
Included
Tell Theo the name, the services, the area and who the customers are. From that, it designs the pages, writes the copy and places the photos and logo you drag into the chat. Give it the address of your current site and it matches that look. You never pick a template or learn a page builder. The first preview is usually ready in minutes.
Theo hosts the site and serves it as a static site over HTTPS. There is no hosting account to open, no plugin to update, no server to watch and no separate hosting invoice. Basic includes all of it. If the business sells through a store, payments run through the connected store, never through the site.
Ask for the change in plain English: a new phone number, a price, a moved section, a whole new page. Small edits use a few chat credits, a new page more, a redesign the most. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000. Top-ups roll over and never expire. You type the requests, and so can anyone you invite as a collaborator from the site's settings.
The same system that designed the site runs the search work, so there is no handoff to an SEO vendor. The system researches keywords and competitors and drafts new service pages, town pages and posts each week, which go live when you publish them. Technical fixes and page speed are part of the work, along with working toward citations in ChatGPT and Google AI Overviews. Over time it also refines copy, calls to action and page flow. All of this comes with the plan and never spends chat credits.
Connect a domain you own and Theo walks you through pointing it at the site, both the root and the www version. The steps turn forwarding and parking off at the registrar and leave your email records alone. You can also buy a domain inside Theo once the site is published. When the domain is live, you sign in with Google once, and Theo sets up Google Analytics and Search Console. On Starter and Pro, Theo's Boost checklist covers the listings that matter, step by step: Google Business Profile, Apple Business Connect, Bing Places, Facebook and Yelp.
A Shopify or Wix store connects directly on every plan: products, prices and stock show on the site with a cart, and checkout happens on the store. Etsy, Big Cartel and Gumroad sellers keep their checkout, with product pages that link to their listings. Meta and TikTok pixels go on when you ask, and booking and point-of-sale tools keep running, linked from the site.
Process
Tell Theo what the business does, who it serves and where, and what you want customers to do. If a site already exists, give its address and the new build matches its look. There is no deposit, no brief to write and no template to choose.
The first preview is usually ready in minutes: a starting draft of the main pages, with draft copy on each. Theo can miss things, so check it closely. You read every page, drag in photos, and ask for changes in chat: a heading rewritten, a section moved, a price added. The finished site takes as long as your review. The first build is free, and you pick a plan only when you publish.
Pick Basic for the site and hosting, or start the free 30-day Starter trial to add the search work. Publishing puts the site online at a temporary address. Point your domain at it, or buy one inside Theo. The site answers on your domain once the registrar's records update, usually within a few hours, and any old site stays live until then.
Once the domain is live, sign in with Google once and Theo sets up Analytics and Search Console. With both in place, the growth work starts: new pages and posts each week, plus technical fixes. Everything lands in the Growth tab for your review, and a weekly report sums it up. A page goes live when you approve it, or on its own if you turn auto-publish on. You keep asking for your own changes in chat. On Basic the work stops at hosting and edits.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Agency or freelancer | DIY builder or your nephew | |
|---|---|---|---|
| Build cost | $0: the first build is free and comes before any plan | As of October 2026, Succeeding Small lists a Small Business Starter Site at $2,500 one time, and Gruffy Goat puts a freelancer build at $1,500 to $8,000 and a boutique agency at $6,000 to $35,000 or more | Next to nothing in cash; the bill comes in hours instead |
| Monthly cost | Basic $29.99; Starter $69.99, free for the first 30 days; Pro $129.99 | Succeeding Small: $75 or $175 a month for hosting and management; The Admin Bar's care plan guide puts most care plans at $100 to $150 a month, as of October 2026 | Gruffy Goat: $17 to $50 a month for the tool, as of October 2026, plus everyone's evenings |
| Copy and content | Drafted in the build from what you tell Theo, with new pages and posts drafted each week for your review on Starter and Pro | Often extra: Succeeding Small sells copywriting at $900 and blog creation at $300, as of October 2026 | You write every page, or read it out while he types |
| Time to a first preview | Usually minutes, and the finished site takes as long as your review | Weeks, in rounds of mockups and revisions | Depends on spare weekends, yours or his |
| Changes after launch | Type the change in chat, and the credits in your plan cover it | A ticket to the agency, billed hourly or under the care plan | Do it yourself in the editor, or bring it up at the next barbecue |
| Hosting and security | Included on every plan, served as a static site over HTTPS | Billed separately or bundled into the care plan | Included with the tool's plan, or wherever he set it up |
| Ongoing SEO work | Included on Starter and Pro, and never uses credits | A separate SEO retainer, quoted after a call | None, unless one of you takes it on |
| Ownership and commitment | Your pages, words and photos on every plan. Month to month, and you can cancel anytime | Set by the contract: a signed project, then a care plan | Your content on a monthly or annual plan; check whose name it's under |
FAQ
There are three plans, all monthly and all with the build included. Basic at $29.99 a month covers the site, hosting and security. Starter at $69.99 a month, free for the first 30 days, adds the weekly SEO work. Pro at $129.99 a month adds more weekly pages and read-only site code. There is no build fee on any plan. Succeeding Small, for comparison, lists its starter site at $2,500 one time plus $75 or $175 a month for hosting and management, as of October 2026, before copywriting. Beyond the plan, the paid extras are credit top-ups, a domain bought inside Theo and the optional paid directory submission packages in the Boost checklist on Starter and Pro.
The first preview is usually ready in minutes after you describe the business. The finished site takes longer, and most of that time is your review: reading each page, dragging in photos, asking for changes in chat. Publishing is one click once you pick a plan, and your own domain answers once the registrar's records update, usually within a few hours. There is no discovery call to book and no revision schedule to wait on.
You do, on every plan: the site, every page and every photo on it. Theo's part is building and hosting it while you subscribe. If you leave, save your text and images before the paid period ends. Pro also lets you read and copy the site code itself through GitHub.
Cancel whenever you like. There is no long-term commitment, and the site stays live until the end of the period you already paid for, then comes down. The confirmation shows that date. Before then, save the text and images you want to keep, and on Pro you can also copy the site code from GitHub. Starter's first 30 days are free, so canceling inside them costs nothing.
Included on Starter and Pro, and not on Basic. The same system that designed the site researches keywords and competitors, drafts pages and posts each week and fixes technical issues. The system also works toward citations in ChatGPT and Google AI Overviews. On every plan, connecting Google also submits your sitemap. None of it is charged against your chat credits. Small business SEO services describes that work in detail. Nobody can promise a ranking. What Theo drafts each week waits in the Growth tab for your review, and the weekly report summarizes it.
Both. Theo designs the pages, writes the copy, builds them as a static site, hosts them and changes them on request. For most small business sites, that is the whole of design and development. Theo does not write custom code, run a member database, take payments on the site or sell templates. Where a site needs one of those jobs done, the site links to the tool that does it. A connected Shopify or Wix store handles checkout, and a tool such as Calendly, Acuity or Square Appointments handles bookings. The membership or point-of-sale tool the business already uses gets a link from the site as well.
Products, yes, through a connected store, and bookings through a linked tool. A Shopify or Wix store connects directly on every plan: products, prices and stock show on your site with a cart, and checkout finishes on the store. An Etsy shop connects too: its listings become product pages on your site and checkout stays on Etsy. Big Cartel and Gumroad sellers keep their checkout, with product pages on your site that link to each listing. For a WooCommerce, Square Online, Squarespace or GoDaddy store, Theo recommends moving it to Shopify, which connects directly. You can also keep that store and move it to shop.yourdomain.com, with your Theo site on the main domain. If that is too much, leave the current site and store as they are and put a separate Theo site on a subdomain such as blog.yourdomain.com. Bookings run in tools such as Calendly, Acuity or Square Appointments, linked from the site.
Yes. Share the current address and the new build matches its look. Then change whatever you want in chat and drag in new photos. The old site keeps serving visitors until your domain points at the new one. Once Search Console is connected, Theo sends Google your sitemap on every plan. On Starter and Pro, the search work also redirects the old addresses that still get search traffic to their matching new pages, and on Basic you ask for each redirect in chat. The phone number and the email records stay as they are. A Wix store connects directly, and a store on Squarespace or GoDaddy has the options in the answer about selling products.