Guides
Guides for small business owners
The questions owners ask before they spend on a website, answered in plain words: why a site is not showing up on Google, how to get it there, what a small business website costs, and what a website does for a business. Four guides answer the big questions; six blog topics go deeper.
Start with the question you have
How to Get My Website on Google: 12 Steps, With What Each Screen Shows and How Long It Takes
The twelve steps that put a small business website on Google, in order: what each Search Console screen shows, how long each step usually takes, with Google's own ranges for crawling and indexing, how to show up in AI answers, the mistakes that stall a new site, and which steps the owner does and which Theo does on Starter and Pro.
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Small Business Website Cost in 2026: DIY Builder, Freelancer, Agency and Theo Compared
What a small business pays for a website on each of the four common paths, what it costs each month after launch, what the same five-page site adds up to over three years, and which costs a low quote leaves out.
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Why Is My Website Not Showing Up on Google? 15 Reasons, Each With a Check and a Fix
Your site is either missing from Google's index or listed and outranked, and the fix is different for each. Run the 60-second check, then work through the reasons that match what you see.
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12 Benefits of Having a Website for Small Business, With the Numbers
Twelve reasons a small business is better off with a website, with the numbers from Theo's audit of 5,974 small business sites, a table of what a site does that a Facebook page or a Google listing cannot, one customer's 90-day results, and the steps that make the benefits show up.
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Deeper
Guides by topic
Website maintenance
What upkeep costs, what it includes, how often to do it, and when maintenance alone is not enough.
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Building a small business website
The pages a small business site needs, checklists for design, launch, redesign and audits, and what it all costs.
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Page examples
Real structures for the homepage, services, about, contact and FAQ pages, with examples from sites Theo built.
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Turning visitors into customers
Navigation, trust and the mistakes that cost inquiries.
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Website builders and platforms
Comparisons of Wix, Squarespace, WordPress, GoDaddy, the AI builders and Theo, with the vendors' listed prices and what each leaves to you.
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Getting found on Google
How Google indexes a site, which address version to keep, what a move does to rankings, and the free steps that fix each.
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