The six parts, the price and the example that shows each one
Every local business website needs the same six parts, and the sites Theo built on this page show each one. Site plus hosting is $29.99 a month on Basic, and Starter adds the ongoing SEO work at $69.99 a month, free for the first 30 days.
A local business website does six jobs. It names the service, states the area or the address, and shows current hours. It also gives a phone number or booking link that works on a phone, shows reviews, and gives each service its own page. The sites Theo built below show what that looks like for a bakery, a lawn care company, a plumber and an emergency animal hospital, and Theo's industry pages carry examples for 17 trades. Theo builds one for your business for $29.99 a month on Basic, which covers the site and hosting. Starter, at $69.99 a month and free for the first 30 days, adds the ongoing SEO work. Pro is $129.99 a month.
Sites Theo built
Local business websites that work answer what a nearby customer asks before calling: where you are or which towns you reach, when you are open, how to get in touch from a phone, and what the work costs. Below are four example sites Theo built, two for businesses customers visit and two for businesses that drive to the customer, each with what it gets right and the live site to open.
Built by Theo
Kvalheim Bakery
What it gets right
Built by Theo
Brinkhorst Lawn Care
What it gets right
Built by Theo
Ashbrenner Plumbing
What it gets right
Built by Theo
Lanternfield Animal Emergency Hospital
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What each site includes
A local business website needs the same six parts whatever the trade, arranged for how its customers arrive. A plumber's site leads with the service area and an emergency number, a restaurant's with hours, the menu and a reservation link, and a dentist's with insurance answers and an appointment request. Each part below names the examples on this page that show it, with links to the pages themselves. The first build drafts these parts from what you tell Theo, and you check each one in the preview. For the listings in part six, Starter and Pro add the Boost checklist, which walks you through each one after you publish.
A business that travels to the customer names the towns or the radius it covers under the headline, and gives each main town its own page. Brinkhorst Lawn Care puts its weekly route on the first screen, each weekday with the towns mowed that day, and keeps a full route page behind it. A business the customer visits shows the street address, a directions link and where to park. Lanternfield Animal Emergency Hospital puts all three on its first screen, beside a small map, and Kvalheim Bakery has a visit page with the address and the lot behind the building.
Hours sit in the header or footer of every page. Holiday changes go up the week they happen, before a customer finds the door locked. Kvalheim Bakery makes its opening time the headline and lists the whole week in a strip under the photo. Ashbrenner Plumbing puts its office hours under the headline and adds a line that says whether the office is open at this moment. Changing hours on a Theo site is one line in chat. Put the same hours on your Google Business Profile, because Google shows the profile's hours in the map result before anyone reaches the site.
On a phone, the number is a tap-to-call button and the booking button opens the tool you already use: Calendly, Square Appointments, Acuity, Mindbody, Jobber, Housecall Pro, ServiceTitan, Toast or OpenTable. On the Lanternfield site, the phone number is the largest line on the first screen. Ashbrenner's request form asks four things and says by what time the office will call back. One main button per business: call for a plumber, book for a barber, reserve for a restaurant.
A short set of real reviews goes near the top of the homepage and on each service page, with a link to the full list on Google or Yelp. Local buyers look for that proof before a first call. Next to the reviews go the credentials customers ask about in each trade. Brinkhorst Lawn Care quotes three neighbors by first name and town, each about a worry a lawn customer has: the same day every week, rain, and pausing for a trip. Family-run since 2018 and licensed and insured sit under its buttons. Lanternfield names its founding veterinarian and her board certification in emergency and critical care.
A single list of services hides what people search for, because Google matches a page, not a line, to a search like water heater repair plus your town. Ashbrenner Plumbing gives repairs, water heaters and crawl space repipes a page each. Kvalheim Bakery separates custom cakes, wedding cakes and holiday orders, because each has its own lead time, and Brinkhorst keeps seasonal cleanups and aeration apart from weekly mowing. Each page says what the service includes, who it is for and what affects the price.
Text beats pictures of text. Kvalheim Bakery writes its bake list as text, item by item. Saved as a photo, the same list gives search engines nothing to read. The map result on a local search comes from your Google Business Profile, not from the website alone, so the listing has to exist and match the site. On Starter and Pro, Theo's Boost checklist takes you through that profile, then Apple Business Connect, Bing Places, Yelp and Facebook, so every listing carries the same name, address, phone and hours as the site.
Who this is for
Theo fits a business that serves one town, one metro or a set of neighborhoods and gets customers by phone, booking or walk-in. Plumbers, cleaning companies, restaurants, barbershops, yoga studios, med spas, dentists, veterinary clinics, auto repair shops, photographers, tutors, immigration lawyers, CPAs and real estate agents all work that way. Theo does not write custom code, run a member database or take payments on the site itself. Bookings, memberships and payments happen in the tool or store you already use, and the site links to it or, for a Shopify or Wix store, connects to it directly. The post on small business website examples walks through examples for 17 trades page by page and lists every site Theo built for them by industry.
Which example to start from
Local businesses split three ways by how customers reach them. Pick the group that matches yours, then open the sites named in it. Your own build starts from your business, not from an example, and the six parts are the same in every group. The industry pages show examples and the exact pages for 17 trades.
Restaurants, bakeries, barbershops, studios, dental practices, veterinary clinics and auto repair shops. The address, the hours and a directions link go on the first screen, and the booking, ordering or reservation link is the main button. Kvalheim Bakery leads with its hours and keeps a page for parking. Lanternfield Animal Emergency Hospital puts directions and parking on its first screen. The restaurant and veterinary pages show more examples of this kind.
Plumbers, cleaning companies, lawn crews and the other trades. The towns or the radius you cover replace the street address, and each main town gets its own page. The phone number and the quote form are the main buttons. Brinkhorst Lawn Care shows its route by weekday and town, and Ashbrenner Plumbing puts its office hours first. The Haverlund House Cleaning site gives each weekday's towns a line of their own, with a waitlist where a day is full.
Lawyers, accountants, insurance agents and other advisors. Credentials, a clear first step and what it costs carry the first screen, and each service gets its own page. The main button starts a conversation. On the Ellingsrud Family Law site it is a confidential consultation, next to a card with the usual timeline and the starting flat fee. The Solvanez Insurance site leads with the agent's own number and a call or text button, and the Vellenby Bookkeeping site offers a free 20-minute review.
Included
Say what the business does, where it serves and when it is open. From that, Theo drafts the main pages, such as the homepage, the service pages, about and contact, with a section for your reviews. You refine that starting draft in chat. Crew or storefront photos you drag into the chat go onto those pages. If the business already has a site, give Theo its address and the new build can keep its look. No template, no editor to learn.
Theo hosts the site as static pages served over HTTPS, so pages load fast on a phone and there is no plugin to update or server to watch. Every plan includes hosting, from Basic to Pro, so a local business never gets a separate hosting bill.
New hours, a new service, a review worth showing, a second location, a price change: type it in chat and Theo makes the change. Changing hours uses a few of the month's chat credits, and a new service page uses more. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000. Top-up credits roll over and never expire.
Point the domain you already own at the site, both the root and the www version, and Theo walks you through each step. Forwarding and parking go off at the registrar, and Theo leaves your email records alone. Customers keep reaching the old site until the change takes effect. Or buy a domain inside Theo. After that, if you are on Starter or Pro, work through the Boost checklist until Google Business Profile, Apple Business Connect, Bing Places, Yelp and Facebook all show the site's name, address, phone and hours.
On Starter and Pro, Theo studies what people in your area search for and who ranks for it. From that research it drafts service and town pages, posts and landing pages, fixes technical issues and speeds up the site. New pages wait in the Growth tab until you publish them or turn on auto-publish. Theo also works toward citations in ChatGPT and Google AI Overviews. None of it spends chat credits.
The Book, Reserve or Order button opens the tool you already use, from Calendly and Square Appointments to Jobber, Housecall Pro, Toast and OpenTable, and the booking happens there. A Shopify or Wix store connects directly on every plan, with a cart on the site and checkout on the store. Meta and TikTok pixels go on when you ask.
Process
Give the business name exactly as it appears on your Google Business Profile, and say what the business does. Add the towns it drives to or the address customers come to, the phone number, the hours and the services you want a page for. License or insurance details customers ask about go in too. Drag in photos of the crew, the storefront or finished jobs. If a site exists, give Theo its address, and ask in chat if you want the new one to keep the same look.
The first preview is usually ready in minutes. It is a starting draft with the main pages in place, and the homepage should name the service, the area and the phone number on the first screen. Check the hours, the phone number and the service area first. Then read each service page and ask for changes in chat until it reads the way you would say it. Publish when it does.
Publishing puts the site on a temporary address. It moves to your domain when you point the one you own at it, or when you buy one inside Theo. Theo shows each registrar step. Your current site stays up, and the phone keeps ringing, until the records update, usually within a few hours. When the domain is active, you sign in with Google once and Theo sets up Analytics and Search Console. That sign-in also submits your sitemap, on every plan. If you moved from an older site, SEO repair on Starter and Pro redirects the old addresses that still get search traffic to the matching new pages, and on Basic you can ask for each one in chat.
Starter and Pro owners work through the Boost checklist so the Google Business Profile and the other listings match the site. Once the domain and both Google connections are in place, those plans switch on the ongoing work. It drafts new service and town pages, plus posts that answer what customers ask before they call, and holds them in the Growth tab until you publish them. The work also covers technical fixes and page speed. On every plan, connecting Google also submits your sitemap. A weekly email counts the new pages and posts. Basic stops at hosting and changes by chat.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Monthly cost | $29.99 a month on Basic for the site and hosting. Starter at $69.99 or Pro at $129.99 adds the ongoing SEO work | A care plan on top of the build: Succeeding Small lists hosting and management at $75 or $175 a month. The Admin Bar's guide puts most care plans at $100 to $150 a month (as of October 2026) | A monthly tool or hosting bill; the work is yours or his |
| Up-front cost | None: the first build is free | A build quoted per project. Succeeding Small lists a starter site at $2,500 one time (as of October 2026) | From nothing at all to his quote, plus your evenings |
| What you see before paying | Your own first build, free, before you decide | Proposals and mockups during the project | A template, or maybe the site he did for the shop down the street |
| Service and service-area pages | Drafted from your list of services and towns, with more added for your review on Starter and Pro | Scoped and priced in the project | Each town gets a page when someone sits down to write it |
| Changing hours, phone or reviews | One line in chat | By the hour, or inside the care plan if it covers edits | You log in, or call him and it changes when he picks up |
| Google Business Profile and listings | The Boost checklist on Starter and Pro covers the profile plus Apple, Bing, Yelp and Facebook | Often a separate local SEO retainer | Usually yours to set up, one listing site at a time |
| Ownership | Yours: the pages, words and photos, plus read-only code access on Pro | Set by the contract | Your content, on a builder or his server; ask whose login it uses |
| Commitment | Month to month, cancel any time | Project contract, then a care plan | A monthly or yearly plan, a handshake, or family loyalty |
FAQ
The site and its hosting come to $29.99 a month on Basic. Starter is $69.99 a month, free for the first 30 days, and adds the ongoing SEO work. Pro is $129.99 a month. Your first build costs nothing. The paid extras are top-up credits, a domain name if bought through Theo, and the optional paid directory submission packages in the Boost checklist, which is part of Starter and Pro. For comparison, Succeeding Small lists a starter site at $2,500 one time plus $75 or $175 a month for hosting and management, as of October 2026.
The first preview is usually ready in minutes. The finished site takes as long as your review: checking hours and the service area, dragging in photos, asking for changes in chat. After you publish, the site stays on a temporary address until you point your domain at it. The switch happens when the registrar's records update, usually within a few hours.
Yes. The pages, the words and the photos are yours, and Theo hosts the site while you subscribe. Your domain stays yours to point anywhere, including one bought inside Theo, which is registered to you. Before you leave, save the text and images you want to keep. Pro customers also have read-only access to the site code on GitHub, which they can copy.
Yes, whenever you like. There is no contract and no minimum term. The site stays live until the end of the paid period, and the cancellation confirmation tells you that date, so there is time to save your text and images. Your Google Business Profile and other listings are separate and unaffected.
The service, the area or address, current hours, a phone number and booking link that work on a phone, reviews, and one page per service. Add a photo of the storefront or the crew, and the license or insurance details your trade is asked about. Then add short answers to what people ask before they call: what it costs, how soon you can come, what happens next.
Yes. The examples page has every example site Theo built, grouped by trade, each one live to open. On request, the team also shares live customer sites in your industry whose owners have agreed to be shown.
The map result comes from your Google Business Profile, so the listing comes first. The website gives each listing a page to point at. On Starter and Pro, Theo keeps drafting service and town pages for you to publish. No one can promise a position. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search (The State of Small Business Websites 2026). The guide to getting your website on Google lists the steps in order.
The site links to the tool you already use: Calendly, Square Appointments, Acuity and Mindbody for appointments, Jobber, Housecall Pro and ServiceTitan for trades, and Toast and OpenTable for restaurants. The booking or order completes in that tool. A Shopify or Wix store connects directly on every plan, with checkout on the store. If you sell on Square Online, WooCommerce or another website platform, the first choice is to move the store to Shopify, which Theo connects to directly. Next best is to keep the store on its current platform at shop.yourdomain.com, with your Theo site on the main domain. If that is too hard, leave the old site and store alone and add a separate Theo site on a subdomain such as blog.yourdomain.com. Etsy sellers keep the Etsy checkout, and the product pages Theo builds link to their real listings.
Your industry
Several, and the count follows the services and the towns. One long page competes for one search at a time. A page for water heater repair and a page for each town you serve can each match the search a customer types. A sensible starting set is home, one page per service, about, contact and, for a business that travels, one per main town.
A page for each main town, not for every town on the map. A town page earns its place when it says something true about that town: the neighborhoods you reach, the jobs you have done there, the drive time. Ten near-identical pages with the town name swapped read as filler to a visitor and to Google. Theo writes each town page from what you tell it and, on Starter and Pro, drafts more for your review as the work goes on.
The first screen carries one line that names the service and the area, plus the phone number and the main button. Below it come the services as links to their own pages, then two or three reviews, then the area or address with hours, then the about section. Someone who searched for a plumber in your town should be able to call without scrolling. Someone who came on a referral should find the reviews without hunting.
You paste the reviews you already have on Google or Yelp into the chat. Theo places them near the top of the homepage and on the service page they fit, with a link to the full list. They help because a local buyer looks for proof before a first call, and because the review count on your Google Business Profile shows in the map result. Ask a happy customer for a Google review at the end of each job.
The usual six start with a phone number that is a picture, so nobody can tap it, and hours that are wrong or missing. Then come a menu or price list saved as a photo, which search engines cannot read, and one page that lists every service instead of a page per service. The last two are a name, address or phone that differs from the Google Business Profile, and stock photos where a real crew photo belongs. Theo's first build is set up to avoid the first four, and the preview is where you check them. The other two come down to the exact Google Business Profile name and the photos you give it in step one. If you already have a site, the free audit shows whether its services and location are coming through to Google.
Yes, because each of those is a listing that points somewhere, and the website is the place you control. The profile shows hours, reviews and a map pin, but it cannot hold a page per service or per town. Facebook shows your posts to whoever it decides to. Google's local results weigh how well a business matches the search. A site with a page per service and town gives Google more to match than a listing alone.