Website design for roofing contractors

Roofing Website Design

Theo builds a roofing website with a page for every job you do and every town you serve, a storm damage path that reaches your phone in one tap, and your finished roofs, reviews, license and certifications where a homeowner looks. Built and hosted from $29.99 a month on Basic; the ongoing search work starts at $69.99 on Starter, free for the first 30 days.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

A page for every job: replacement, repair, storm damage, gutters, metal, commercial
Before-and-after photos, reviews, license, insurance and certifications where homeowners look
A storm damage path that reaches your phone in one tap from a driveway
Hosting and changes by chat on every plan; the ongoing search work on Starter and Pro

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.6 out of 5 on Trustpilot from 26 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

Roofing website design from Theo means a site built for the two homeowners a roofer meets: one with a tarp on the roof after a hail storm, one collecting three replacement bids. The first screen carries a tap-to-call number and a storm damage path; behind it sit pages for replacement, repair, storm and insurance work, gutters, metal and commercial roofing, one per town you serve, and your finished roofs, reviews, license and certifications. Basic is $29.99 a month for the site and hosting. Starter is $69.99 a month and adds the ongoing search work, free for the first 30 days; Pro is $129.99. The first build is free, so you see a first draft of the site before deciding.

In Theo's audit of 5,974 small business websites, 39 percent of the 373 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 58 percent got fewer than ten. See the research.

What the site needs

What a roofing website needs

A homeowner opens a roofing site with a problem: a stain on the kitchen ceiling, hail on the shingles, an inspection report from a home sale, a roof past its twentieth year. Before calling, that homeowner wants to know whether you do that job and work in that town, whether you are licensed and insured, and what happens after the call. The look is yours to set: tell Theo the look you want, or paste a site whose look you like and Theo matches it; the first screen opens on a photo of one of your own finished roofs.

Storm help separated from planned work

Two paths on the home page: call now for a leak, a limb through the decking or shingles in the yard; request an estimate for a replacement or a new metal roof. The storm path is a number that dials in one tap, a line on emergency tarping and what to photograph before the adjuster arrives. The estimate path is a short form asking for the address, the problem and a photo, or a link to the request form in your field-service tool. Say you answer storm calls at night only if someone does; otherwise show the hours you keep.

One page per job

Roof replacement, roof repair, storm and hail damage, inspections, gutters, metal roofing, commercial roofing, skylights and siding each get a page, because each is its own search. A repair page opens with what the homeowner sees (a ceiling stain, granules in the gutter, shingles lifting at the ridge), then the inspection visit and whether it is free, then how the repair is priced. A commercial page names the systems you install, TPO, EPDM or standing seam, and how you work around a business that stays open. The services stay as text on the page rather than inside an image, so search engines read them.

Storm damage and insurance claims in plain words

A storm page says what to do first, what to photograph, how emergency tarping works and how you meet the adjuster, without promising what the insurer will pay. It explains the deductible, says whether you write the supplement, and gives each visitor a route: the number for a roof open to the rain, the form for a claim the homeowner is still deciding on. The same page answers the question homeowners ask after every hail season, how to tell a local company from a crew that leaves town in a month: your street address, your years in business, your license.

Proof with a caption

A before-and-after gallery where each pair names the town, the material and the problem fixed. Your license number, proof of insurance and the manufacturer programs you hold (GAF, Owens Corning or CertainTeed contractor certifications) sit beside the estimate form and in the footer. Paste your best Google reviews into chat and they go on the page where the decision happens: a review about a same-day tarp on the storm page, one about a clean tear-off and cleanup on the replacement page. Warranties appear worded as you offer them, the manufacturer's material warranty and your own workmanship warranty on separate lines.

Shingle styles and colors on your own roofs

The shingle lines and colors you install, shown on houses you finished rather than on a swatch card, so a homeowner can picture the color on a roof like theirs. Group them by material: architectural asphalt, metal, tile or slate, cedar shake, and the membranes you use on flat roofs. Drag the photos into chat and Theo builds the gallery. If you offer financing, say so in one line on the replacement page with the provider's name and a link to its application; Theo links to the application and does not run it.

A page for each town you serve

Service-area pages name the towns and counties you drive to, one page each, so a homeowner confirms coverage before calling and Google has a page for 'roof repair' plus the town name. Each town page says something true about that town: the roof styles on its streets and the neighborhoods you worked in this season. When a crew starts working a new town, say so in chat and its page is added.

Who this is for

For roofing companies that want the call when a homeowner compares three bids

Theo fits a roofing company with one to a few crews, where the owner climbs the roof, writes the estimates and answers the phone, with no evening free to learn a page editor. A homeowner gathering bids finds the companies to call through a search for 'roof repair' or 'roofers' plus the town name, so a site that is not found never makes the shortlist. Theo writes the service, storm and town pages that earn that first call and, on Starter and Pro, keeps adding them. General contractors who subcontract their roofing belong on the contractor page.

Roofing website templates

Roofing website templates, a roofing agency or Theo

Three questions a roofing owner asks before deciding who builds the site.

Can I buy a roofing website template and fill it in myself?

You can, and the filling in is the job: the replacement copy, the repair copy, the storm page, the gallery captions and a page for each town you cover, written after the last estimate of the day, plus updates after every storm season. Theo sells no templates: the pages are written from a conversation about the jobs you take, or the look is matched from a site you already like.

What does a roofing agency charge, and what do I get for it?

A roofing agency quotes a project fee before work starts and takes part of it as a deposit, then a monthly retainer for changes and search work; read the contract for who keeps the site, the domain and the photos. RoofWebs, a roofing-only agency, includes live chat, admin access and responsive templates, and takes its deposit through an 'Order' button, as of September 2026. Theo is $29.99 a month on Basic for the site and hosting; Starter at $69.99 adds the search work, free for the first 30 days, and the site is yours on either plan.

We have two crews and no office manager. Who keeps the site current?

Theo does, from your chat. Say 'add the Owens Corning certification', 'we now cover the next county south' or 'move the storm page to the top' from the truck, and the change is made. On Starter and Pro the search work goes on without anyone asking for it, and the weekly report tells you what changed.

Included

What Theo handles

The build, from how you run jobs

Theo writes the home page, a page each for replacement, repair, storm and hail damage, gutters, metal, commercial and inspections, and a page per town you serve, from a conversation about how you run jobs: what counts as an emergency, whether you tarp, which shingle lines you install and how you handle a claim. The first preview is a starting draft, and the rest fills in as you answer in chat. An existing site is matched from its URL, and the pages that already bring calls stay.

Hosting and security

Theo hosts every roofing site it builds as a static site served over HTTPS. No plugin to patch, no hosting renewal to chase after a hail storm, no separate bill: the plan price covers both. Beyond the plan, the extras that cost money are top-up chat credits, a domain name bought through Theo and the optional backlink packages in the Boost checklist.

Photos and changes by chat

Type 'add Tuesday's hail photos to the storm page' or 'we now install standing seam metal', drag the photos into chat, and Theo makes it. Before storm season, ask for the storm page to move up the menu; after it, send the new before-and-afters. Each change spends chat credits, 1,500 a month on Basic, 4,500 on Starter and 7,000 on Pro, and top-ups roll over without expiring.

Ongoing search work on Starter and Pro

For a roofer the work that matters most is a page for each town you serve, service pages that match what a homeowner types when water comes through the ceiling, and new pages such as a hail damage page submitted to Google through Search Console. The program also researches keywords and competitors, fixes technical issues, works on page speed, tracks analytics and, over time, refines copy, call buttons and page flow toward more estimate requests. None of it uses chat credits.

Google connections and your listings

With the domain live, Analytics and Search Console connect. The Boost checklist then takes you through Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp, so the name, number, hours and service area on every listing match the site. If you run Meta or TikTok ads after a storm, the pixels go on so the ad platforms see the visits each ad brought.

A weekly report you can read from the truck

On Starter and Pro, the Growth tab shows every page written and every fix made, and a short weekly report reaches your inbox. Analytics, once connected, shows which town pages get visits.

Process

How it happens

Describe the company

Tell Theo the jobs you do, the towns you cover, whether you tarp after storms, the shingle lines you install, your license number and certifications, plus photos and review links, in a chat that reads like briefing a new office manager. If there is a site already, paste its URL and name the pages to keep. The first build is free and you see it before any plan starts.

Open the preview on your phone

The first preview is usually ready in minutes, and it is a starting draft: the storm and estimate paths, the first service pages and the start of the gallery, for you to refine in chat. Open the storm page on your phone: check that the number dials, that your towns are listed and that the tarping line matches what you staff. Ask for changes in plain words ('put the license number next to the form'), and publish when it reads like your company.

Connect your domain and Google

Theo walks you through pointing the company's domain, root and www, at the new roofing site, with forwarding and parking switched off at the registrar and the email records left alone. The registrar's records usually update within a few hours, and until they do the old site answers. Then Analytics and Search Console connect, the old addresses that still get traffic or carry links are redirected to the matching new pages, and on Starter and Pro the new pages are submitted to Google through Search Console.

The growth work starts

With a Starter or Pro plan, Theo's Growth Engine, the ongoing search work, switches on as soon as the domain is live and Analytics and Search Console are connected. The work starts with what a roofing site is missing most often, such as a page per town for roof repair and replacement or a hail damage page, and each new page is submitted to Google through Search Console. Each page waits in the Growth tab for your review until you publish it or turn auto-publish on, and the weekly report says what was built and fixed.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.6 out of 5 on Trustpilot from 26 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Typical agency	DIY builder
Monthly cost	$29.99 Basic (site and hosting); $69.99 Starter (adds the search work, free for 30 days); $129.99 Pro	A project fee, then a monthly retainer for changes and search work	A builder subscription plus the evenings after the last tear-off
Up-front cost	$0; the first build is free	A deposit before the first page is written	None in dollars; your slow-season evenings are the cost
Service, storm and town pages	Written by Theo, one per job and one per town	Service pages inside the project; each town page billed on an SEO retainer	You write and build each one yourself
Shingle styles and colors	Shown on your own finished roofs; drag the photos into chat	RoofWebs includes shingle styles and colors on the site, as of September 2026	You upload the sample images yourself
Changes after launch	Type it in chat; Theo makes it	RoofWebs gives admin access so you edit it yourself; other agencies bill a change request by the hour	You open the editor and rebuild the section
Ongoing search work	Included on Starter and Pro; never uses chat credits	A separate marketing retainer on top of the build	Not included; you learn Search Console or pay someone
Proof of the work	The Trustpilot reviews on this page, demo builds on the examples page, and live roofing sites shared on request with the owners' agreement	Client site screenshots and testimonials with photos on the sales page	Whatever you screenshot yourself
Ownership and leaving	Yours, site and photos; cancel anytime and take a copy	Set by the contract; read who keeps the domain and the photos	The site stays inside the builder

FAQ

Questions buyers ask

How much does a roofing website cost?

A roofing website built and hosted costs $29.99 a month on Basic. Starter is $69.99 a month and adds the ongoing search work, free for the first 30 days; Pro is $129.99 with more weekly pages and code access. There is no build fee and no deposit, where a roofing agency quotes a project fee and takes a deposit before work starts. Pricing lists what each plan includes.

How long does it take to get the site live?

The first preview is usually ready in minutes; you refine it in chat and publish when it reads right. The company domain takes over once the registrar's records update, which usually happens within a few hours; the old site answers until then. Plan around the weather: get the hail damage page up in late winter, before the spring storms.

Who owns the website?

You do. The site, the service and town pages and every roof photo are yours, and Theo hosts them. Leave Theo and you take a copy of the site and its images. Pro adds read-only access to the code through GitHub.

Can I cancel?

Yes, anytime; there is no contract term. The cancellation confirmation shows the date the subscription ends, and the site stays live until that date, so a September cancellation keeps the storm page up through the billing period. Nothing was paid for the build, so the only thing you are deciding about is next month's plan.

Does Theo build the site, or do I?

Theo builds it. There is no editor to learn and no template to pick: tell Theo how you handle a storm call, which shingle lines you install, whether you write insurance supplements and which towns you cover, and it writes the pages. When you add metal roofing or a second crew extends your service area, say so in chat and Theo adds the page.

Will the site show up on Google?

On Starter and Pro, Theo does the work that gets a roofing site found: a page for roof repair and replacement in each town you serve, technical fixes, page speed, and new pages submitted to Google through Search Console. Nobody can promise where a page will rank, and Theo does not. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search. The steps are laid out in the guide to getting a website on Google.

Can Theo redesign my existing roofing site?

Yes. Send the URL; Theo keeps the look you like or gives it a cleaner one, then rebuilds around the calls you want: the storm page separated from the replacement page, the number on the first screen, and the towns you cover on their own pages. If the old site is one page with a phone number, starting over costs nothing more, because the first build is free either way. The old site stays live until the domain moves. Once Search Console is connected, any old address that still gets traffic or carries a link is redirected to its new page, on every plan; on Starter and Pro the new pages are also submitted to Google.

Can I see roofing websites Theo has built?

The examples page shows demo sites Theo built; the closest to a roofer's layout are the plumbing demo, with click-to-call in the header, service pages by job and service-area pages by town, and the cleaning demo, with residential and commercial pages and a quote request. On request, the team shares live roofing customer sites whose owners have agreed. The surest look is your own preview: the first build is free, with your roofs, towns and license on the pages.

Your industry

Questions specific to what you do

What should a roofing website include?

One page per job, with repair, replacement, storm and hail damage, gutters, metal and commercial kept separate, and a page per town you serve. A captioned before-and-after gallery, your license number, insurance and manufacturer certifications next to the estimate form, a financing line on the replacement page, and reviews on the page where each decision happens. On the first screen, a number that dials in one tap and a storm path that says what to do first.

Does the site work with Jobber, Housecall Pro or ServiceTitan?

Yes, alongside them. Theo does not run bookings or process payments, so the 'request an estimate' button links to the request form in your field-service tool and the homeowner lands in the scheduler your office uses. Inspections booked through Calendly, Square Appointments or Acuity link the same way, and so does your financing partner's application. The Jobber page shows the handoff.

Should my license, insurance and certifications be on the site?

Yes, in more than one place: the footer, the about page and beside the estimate form, because a homeowner comparing three roofers checks them first. Use the license number as your state or city issues it, name the coverage you carry (general liability and workers' compensation), and list the manufacturer programs you hold, such as GAF, Owens Corning or CertainTeed contractor certifications. Keep the manufacturer's material warranty and your own workmanship warranty as two separate lines, worded as you offer them.

How should the site handle storm damage and insurance claims?

Give it its own page, if you do that work. Say what to do first, what to photograph, how emergency tarping works and how you meet the adjuster, without promising what the insurer will pay or that a deductible can be waived. Urgent calls get the phone number at the top; a claim the homeowner is still weighing gets the form. Before each storm season, ask Theo in chat to move the page up the menu; after the season, send the new before-and-afters.

Should the site show shingle colors and financing?

Yes, on the replacement page, where the money questions get asked. Show the shingle lines and colors you install on your own finished roofs, grouped by material, so a homeowner picks a color from a house like theirs instead of a sample board. One line saying financing is available, with the provider's name and a link to its application, is enough; copying the provider's terms onto your own site means updating them every time they change.

What makes a roofing website convert?

A tap-to-call number on every screen, the storm path separated from the estimate path, and your license, insurance and certifications next to the call button. Each page answers the search that brought the visitor: the repair page opens with the ceiling stain and the lifted shingles, the inspection visit and what happens next. On the replacement page, captioned photos of finished roofs, the financing line and a plain paragraph on what moves the price (pitch, layers to tear off, decking repairs, the shingle line) give a comparison shopper a reason to request the estimate.