Website design for contractors
Theo builds a contractor website around the jobs you want more of and hosts it from $29.99 a month on Basic. Starter, at $69.99 a month and free for the first 30 days, adds the ongoing search work that helps the business get found. The site suits general contractors, remodelers, deck builders, basement finishers, custom home builders and small commercial crews.
Contractor website design comes down to four questions a homeowner wants answered before filling in a form: do you do this job, do you work in my town, can I trust you, and what happens after I call. A site that answers them gives each job type its own page with captioned photos, names the towns and counties you cover, shows your license and insurance beside the estimate form, and puts a phone number that dials with one tap on every screen. General contractor website design adds a page for each kind of work you run, so a search for a kitchen remodel lands on kitchens. Theo writes and builds that site from one conversation. The site with hosting is $29.99 a month on Basic. Starter is $69.99 a month, free for the first 30 days, and adds the ongoing search work. The first build is free. Below are three contractor websites Theo built.
In Theo's audit of 6,861 small business websites, 36 percent of the 440 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 56 percent got fewer than ten. See the research.
Sites Theo built
The general contractor websites that win the estimate settle three things before the form: do you do my kind of job, do you work in my town, and who picks up when I call. Below are three contractor websites Theo built: a basement finisher, a deck and porch builder and a commercial build-out crew. Each card shows the home page on a computer and a phone, three inner pages, what the site gets right and a live site to tap through.
Built by Theo
Kjelstad Basements
What it gets right
Built by Theo
Ledgerwood Deck & Porch
What it gets right
Built by Theo
Quintanar Commercial Builders
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What the site needs
A homeowner or property manager comparing three contractors wants four answers fast: whether you do this job, whether you work in their area, why they should trust you, and what happens after they reach out. The points below put those answers on the page before the form. Many come with wording you can adapt, and most come with a page from the sites above that shows them working, so you can brief Theo, or anyone, on exactly what you want.
Run these eight checks on any contractor site, your own included.
1. The phone number is on the first screen.
2. It dials with one tap.
3. The top of the page says what you build and where.
4. Each job type has its own page.
5. Project photos are grouped by job and captioned.
6. The towns you work in are named.
7. The license and insurance are shown.
8. The estimate form is short enough for a phone.
All three sites above pass the first four on a computer and on a phone. All three name their towns and caption their projects with the town, most of them with the size too.
The basement and commercial sites print a license line in the footer of every page, and the deck site's About page says Virginia Class B contractor, fully insured. Put your license number in that line so a homeowner can look it up.
The deck and basement forms ask for five fields or fewer. The commercial bid form asks for more on purpose, because a property manager expects to give the address, the square footage and the move-in date.
The top of a phone screen has room for five things. Give it all five.
A homeowner often meets your site on a phone, from a search or from a link a neighbor texted.
1. A real photo of your own work, a finished job or the crew on site.
2. A line at the top that says what you build and where.
3. A phone number that dials when tapped.
4. One button that names the next step.
5. A short line of proof, such as licensed and insured, permits pulled on every job, or how many weeks a job takes.
The basement site shows all five on a computer screen, and on a phone it keeps the number beside the menu at the very top.
Keep off the first screen whatever crowds those five out: a slideshow, a pop-up over the phone number, or a headline like 'Quality you can trust' that any contractor in the country could use.
These lines are examples to adapt, not to paste.
Headlines by kind of contractor: 'Kitchen and bathroom remodeling in Dakota and Scott counties.' 'Additions and whole-home remodels in Edina, Bloomington and Richfield.' 'Decks, porches and screened rooms for Roanoke Valley homes, booking spring builds now.' 'Basements finished from the moisture check to the final inspection.' 'Custom homes on your lot, a few each year, built by our own crew.' 'Tenant build-outs and storefronts, done nights and weekends so you stay open.'
Buttons that name the step: 'Request an estimate', 'Book a site visit', 'Get on the spring build list', 'Request a bid', and the phone number itself as a button. Leave 'Submit', 'Contact' and 'Learn more' off.
A license line, with your own number in it: 'Licensed Minnesota residential building contractor, license BC000000. General liability and workers' comp insured on every job.'
A photo caption: 'Kitchen in Apple Valley: wall taken out, island added, new lighting. Seven weeks, permit pulled by us.'
A price sentence: 'Most of our kitchen remodels fall between,' then the low and high you already quote on the phone, then 'Moving walls, plumbing or gas lines moves the number most. You get a written estimate after a free site visit.'
An after-you-call line: 'We call back within one business day, visit within the week, and send a written estimate after the visit.' Write the promise you actually keep.
Most contractor sites need eight kinds of page.
1. A home page that answers the first-screen questions and sends each visitor on.
2. A page for each job type you want more of.
3. A projects page grouped by job, with every project captioned.
4. An area page naming the counties and towns, then a page for each town you work in.
5. A how-we-work page that runs from the first call to the final walkthrough, with typical weeks.
6. An about page with the owner, the crew, the license and the insurance.
7. A financing page, if you offer financing.
8. A contact page with the estimate form, the phone number, the hours and the address.
The sites above show the pages a business adds for its own kind of work. The deck builder has a Wood or Composite page and a Spring Build List page. The basement finisher gives the moisture check and egress windows a page each. The commercial builder adds a page for property managers, a page per project and a Request a Bid page.
Give each job its own page instead of one list headed 'quality construction'.
Kitchen remodel, bathroom remodel, basement finishing, deck and porch, addition and, if you take it, commercial build-out each get a page. Each says what the job covers, roughly how long it takes, whether you pull the permits, what moves the price, and the next step.
The kitchen page carries kitchen photos, a paragraph on a layout change versus a refresh, and the estimate button. Nothing on that page mentions decks. A search for kitchen remodel plus a town is far more likely to land on a page about kitchen remodels than on a page about everything.
The deck site splits its work into Decks, Porches and Screened Rooms, and the commercial site lists all five of its services under one Services menu, each opening a page of its own.
A homeowner looks at your photos to answer one question: has this crew done a job like mine, near me?
Group the projects by job type, and caption every one with the town, the size, the materials and how long it took. The deck site's gallery does exactly that in three groups, with captions such as 'Salem, 420 sq ft, gray boards with a black aluminum rail, built in 9 days'. The basement site pairs every finished room with a Before photo, and the commercial site gives each project its own page with the size and the schedule.
For each job, four photos do most of the work: the before, the crew mid-job, the after from the same spot as the before, and one close-up of a detail you are proud of, such as the flashing at a deck ledger, a tiled shower niche, or an access panel left at a shutoff. Shoot in daylight from a corner of the room, hold the phone level, and clear the ladders and scraps before the after shot.
Drag the photos into the chat, say which job and town they came from, and Theo files each set on the right page with the caption.
Name the towns you actually drive to, then give each one a page with what is true there.
List the metro and the counties too, and state the travel rule in one line: additions anywhere in the county, say, and repairs within twenty minutes of the shop.
Fill each town page with the jobs you finished on its streets, the permit office you deal with, how long the drive is and the kind of houses you see. A homeowner two towns over sees work on a street like theirs, and Google has a page to show for a search like 'basement finishing Stewartville'.
A town page with real jobs on it does far more than a copied paragraph with the town name swapped. When a town has no project yet, keep its page short and true, and add a job the week you finish one.
Every piece of proof should answer a worry the homeowner already has.
Caption each before-and-after pair with the scope of the job and the town.
Reviews should speak to those worries: the crew showed up when it said it would, the permit passed, the number at the end matched the number at the start. Use real reviews only, with the first name and town the customer agreed to, and link to where they live, such as your Google Business Profile.
List your license number the way the state issues it, general liability and workers' compensation, years in business, and any remodelers or builders association you belong to. Put that line in the footer of every page, as the basement and commercial sites do, so it is there whichever page a visitor lands on.
If you bid commercial work, add bonding, and say how fast you send an insurance certificate; the commercial site promises one within one business day.
Answer the unknowns that make a homeowner hesitate: how long, how messy, who pulls the permit, when the crew shows up.
A how-we-work page answers them in numbered steps with rough weeks. The basement site lists nine steps from the moisture check to the final inspection, says the permit usually takes one to two weeks, and says most basements take 6 to 10 weeks from permit to final. The deck site lays out five steps from the winter site visit to a spring build finished by Memorial Day. The commercial site walks through a typical night hour by hour, from dust walls going up at 9 p.m. to a photo for the owner at 5 a.m.
Add what happens right after someone reaches out: who calls back, by when, and what the site visit covers. A name and a time, such as 'Maria calls you back within one business day', reads warmer than 'We'll be in touch.'
A homeowner who cannot find a price assumes the worst and calls someone else.
Publish the range you already quote on the phone, per job or per square foot, and name what moves it: scope, materials, access and permits.
The deck site puts wood and composite side by side, row by row, with the installed price per square foot, the cost of a typical 12 by 16 deck, the upkeep and the lifespan of each. The basement site gives a range per finished square foot and adds what a bathroom and an egress window cost. The commercial site shows after-hours labor as its own line on a sample bid, so a store owner sees what staying open costs.
For work that depends on what is behind the drywall, never post one price. Say there is no average price, then say what moves it and how your written estimate works.
If you offer financing through a lender, a financing page says so and links to the lender's application, and the job-type pages with large tickets repeat the line.
Every extra step is one more reason for a homeowner on a phone to give up.
1. A phone number that dials with one tap on every screen.
2. A form that asks only for name, contact method, project type, town and a few lines about the job.
3. One sentence on what happens next: a call within a business day, then a site visit.
4. A labeled route for urgent work, so a leaking roof or a failed deck board does not land in a remodel questionnaire.
On a Theo site each form can send to up to five people, so the owner and the office both see a new request. If you take requests in Jobber, Housecall Pro or ServiceTitan, the button goes straight to the request page in that tool.
Some homeowners will always call instead, so say who answers: the deck site's header reads 'Call June' beside the number.
The basics stay the same. The first-screen promise, the star page, the button and the proof change with the work.
A kitchen and bath remodeler leads with the rooms and the counties, makes the projects page the star, asks people to book a design visit, and proves itself with before and after pairs captioned by town.
An additions or design-build firm leads with who draws the plans and pulls the permit, makes the process page the star, asks people to book a site visit, and shows the designer and the builder by name.
A deck and porch builder leads with the season, needs a materials comparison and a gallery by structure, asks people onto the spring build list, and proves itself with captions that give the size and the build days.
A basement finisher leads with dryness, needs the step-by-step and egress pages, offers a free walk-through, and proves itself with permits and Before photos.
A custom home builder leads with building on your lot and how many homes a year, needs a page on the stages and the rough timeline, and proves itself with finished homes and the steps each one went through.
A small commercial contractor leads with staying open or hitting the move-in date, needs project pages with square footage and weeks, asks for a bid request, and proves itself with bonding, insurance certificates and a property manager's word.
Each site started from a written description of the company, then got four rounds of changes typed in plain words after the first preview.
The description gave the company's name, its towns, each job with what it costs, the people, the phone number and the one button it wanted, and Theo built the starting draft from that. One request from each:
For the deck builder: 'Put our phone number in the header on every page as a tap-to-call link next to the Get on the spring list button, and make sure it shows on phones too, not hidden in the menu.'
For the commercial builder: 'Make the Night and weekend work page the strongest page on the site, since it is why most clients call us.'
For the basement finisher: 'Then give each of the four project cards a small Before photo next to or above the finished one, labeled Before and After, so people see what the room used to be.'
The more you put in that first description, such as prices, steps, towns and the names of the people who answer, the less there is to change after. Your own job photos go in as you send them.
Each change in the business is one sentence in chat.
A finished addition, a new crew that opens up decks, a winter push for basements: each is a reason to update. Type 'add the kitchen we finished last week to the gallery and caption it with the town', and Theo makes the change. On Basic that is the whole job.
On Starter and Pro, Theo also drafts pages and posts every week without being asked, such as a basement page for the next county or a post on what a kitchen permit involves in your state. Alongside them come the technical fixes that keep the pages fast and indexed.
Everything waits in the Growth tab until you publish it or turn auto-publish on. The tab also shows each page built and each fix made.
Open your site on your own phone and go down this list.
1. Is the phone number on the first screen, and does it dial when you tap it?
2. Does the headline say what you do and where?
3. Is there one clear button with the next step on every page?
4. Are your license number, insurance and years in business on the home page, the about page and beside the form?
5. Does each job you want more of have its own page?
6. Are the project photos grouped by job and captioned with the town and scope?
7. Does a page name your counties and towns, with the travel rule?
8. Does a page say what happens after the call, with typical weeks?
9. Is price answered, with a range or with what moves it?
10. Does the estimate form fit on a phone screen, with five fields or fewer?
11. Are the reviews real, and do they talk about showing up, permits and the final number?
12. Does the site load fast on a phone, with nothing popping up over the number, and do the name, phone and area match your Google Business Profile?
For what a phone check cannot see, such as how much traffic the site gets from Google search, the free audit checks it with no login.
Who this is for
Theo fits the contractor who is on site all day and wants the website off the to-do list. That covers general contractors, kitchen and bath remodelers, deck builders, basement finishers, custom builders doing a few houses a year and small commercial outfits. It fits a company with no site at all, and one replacing a dated site. Paste the old address and Theo starts from its look. It does not fit a production builder that needs live lot and floor-plan inventory, or one that wants deposits taken on the site. Roofers, plumbers, HVAC companies, electricians and landscapers have pages of their own on the industries list. A general contractor who subcontracts those trades belongs here.
Before you start
If you have a site now, the free audit shows what it gets from search today, with no login. If not, build one free and see it before you decide.
A referred homeowner still looks you up, and what they find should match what the neighbor said: the job, photos, a license, a way to reach you. Basic, at $29.99 a month, covers that, and it suits a company whose calendar fills from word of mouth. Starter, at $69.99 a month and free for the first 30 days, matters when referrals leave gaps in the calendar. Its search work is aimed at the homeowners who have nobody to ask.
It does the opposite. A homeowner searching for a bathroom remodel wants to land on a page about bathrooms, and a list headed 'we do it all' gives them nowhere to land. Give a page to each job you want more of, and put the rest in one line on the home page about the other work you take. When a new kind of job starts paying, one line in chat adds its page.
The account is in your name, and the pages, words and photos on the site are yours. You and anyone you invite as a collaborator change the site by typing in chat, and only you can invite people in. Theo hosts it. If you leave, save your text and photos before the paid period ends. Your domain goes with you, whether you brought it or bought it inside Theo. Pro adds read-only access to the site code on GitHub.
You can. The filling in is the job: the kitchen copy, the deck copy, the area pages, the captions on forty photos, written after the crew goes home and then kept current. Theo does not sell templates. It writes those pages from a conversation about the work you want, or starts from the look of a site you like when you paste its address.
Included
From one conversation about the jobs you want more of, Theo drafts the home page, a page per job type and the gallery pages. The draft also covers a service-area page plus a page per county or town and the about page with your license and insurance. It adds a financing page if you offer one, and the contact page with the estimate form. You check each page and refine it in chat.
Kitchens, baths, basements, decks and additions each get a page and a gallery. The before-and-after pairs you drag into chat are captioned by scope and town and filed on the right page, so a photo of a finished porch never lands on the kitchen page.
A homeowner checks three places before filling in a form: the about page, the footer and the space beside the estimate form. Your license number, insurance lines, years in business and any association membership go in all three, and reviews sit next to the galleries.
Theo puts a one-tap phone number on every screen, with a short form that asks for name, contact method, project type, town and a few lines about the job. Urgent work gets a labeled route of its own. If your office works from Jobber, Housecall Pro or ServiceTitan, the estimate button points at the request page in that tool.
Theo writes the service-area page and a page for each area you serve, using the counties and towns you name. If you offer financing, Theo also writes a financing page that links to your lender's application.
Theo hosts the site on every plan as a static site served over HTTPS, so there are no plugins to patch and no hosting bill to chase. Once your domain is live, one Google sign-in from you lets Theo set up Analytics and Search Console. Starter and Pro add the Boost checklist, which walks you through Google Business Profile, Apple Business Connect, Bing Places and Yelp, so the company name, phone and service area read the same everywhere. On those two plans the search work runs on top. It never touches your chat credits, the allowance your requested changes draw on. What it did on two contractor sites Theo built, a basement finisher and a commercial build-out crew, is on SEO for contractors.
Process
Have five things at hand: the company name, the jobs you want more of, the counties and towns you cover, your license number and insurance, and how a homeowner should reach you. If kitchens and additions are where the margin is, say so. Paste your current site's address if you have one, and drag in a dozen job photos with the town and scope of each. There is no plan to pick before you see the first preview.
The first preview is usually ready in minutes: a starting draft of the main pages, ready to refine in chat. Read it the way a homeowner would. Check that the kitchen page shows kitchens, the area page names your towns, the license line is on the about page and the number dials. Ask in chat to put the bathroom photos first or fix a misspelled town, and publish when it reads right. Publishing needs a plan or the free Starter trial.
Point the domain you own at the published site, both the root and the www version, and Theo walks you through the records at your registrar. Turn off forwarding and parking there, and leave the email records alone. Or buy a domain inside Theo. The registrar's update usually lands within a few hours, and your old site keeps taking calls until it does. After that, you sign in with Google, and Theo handles the Analytics and Search Console setup. Theo also submits your sitemap through Search Console on every plan, so Google finds every new job and town page. On Starter and Pro, SEO repair redirects any old address on the contractor site that still gets search traffic to its new match, and on Basic you can ask for each redirect in chat.
Once the domain and both Google connections are in place, the Growth Engine switches on for Starter and Pro. Its weekly pages, posts and fixes start with what a contractor site is most often missing. None of it uses chat credits. Each piece waits in the Growth tab for you to review and publish, and the weekly email counts the new pages, posts and updates.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder, web guy or your nephew | |
|---|---|---|---|
| Monthly cost | $29.99 (Basic) for the site and hosting; $69.99 (Starter) or $129.99 (Pro) with the ongoing search work, Starter free for 30 days | A project fee, then a care plan or marketing retainer. A contractor-only design agency we checked in October 2026 asks for a consultation instead of listing prices on its home page. | A builder plan, the web guy's invoice, or fixing your nephew's porch |
| Up-front cost | $0: the first build is free, and you see the first preview before a plan starts | A project quote, often with a deposit before design starts | Often light on cash, heavy on someone's weekends |
| Time to a first version | A first preview, usually in minutes; the finished site takes as long as your review | Weeks to a first draft, then revision rounds you wait on between jobs. The same agency says sites of 1 to 5 pages typically take about 4 to 6 weeks, as of October 2026. | Your rain days, or whenever he can fit it in |
| Who writes the job pages | Theo writes them from your conversation, and you correct them in chat | Often you supply the text, or copywriting is a line on the quote | Usually you, since you were on the job and he wasn't |
| Example sites you can open first | The three live contractor sites on this page, plus live customer sites in your trade on request, when their owners agree | A portfolio of client sites the agency chose to show, which may have changed since | Template demos, or any site he has finished for someone else |
| Who adds the new project photos | Theo, once you drag them into chat and say which job they are from | The agency, on the care plan or billed by the hour, usually with a wait | You, from the truck, or him, once you text them over |
| Service and area pages after launch | Drafted on Starter and Pro as part of the growth work and held for your review, no credits used | A separate SEO retainer, often a bigger bill than the site itself | Each new town waits for your words and someone's free time |
| Hosting and security | Every plan: a static site over HTTPS with no site software to update | Hosting and updates usually billed on top of the build | Kept on a builder's servers or his host; upkeep varies by who built it |
| Ownership | You own the pages, words and photos, and Pro adds read-only code access you can copy | Depends on the contract, so ask who owns the design files and the domain before signing | Job photos and words are yours; the site goes where the account holder says |
| Commitment | Month to month: cancel in any month | A project contract, then a care plan with its own term | The builder's fine print, or a handshake over the tailgate |
FAQ
The site and hosting are $29.99 a month on Basic, and the build is free, so you pay nothing to see the first preview. Starter adds the ongoing search work for $69.99 a month, with the first 30 days free. Pro is $129.99 a month with more pages and posts each week and read-only access to the site code. A worked example: a remodeler on Starter pays nothing for the first 30 days and $69.99 a month after that, with the site, hosting, chat changes and the search work inside that number. The paid extras are top-up credits, a domain bought through Theo and, on a Starter or Pro plan, the optional paid directory submission packages in the Boost checklist.
The first preview is usually ready in minutes. From there the pace is yours: send job photos, check the area page, ask for changes, publish. Your own domain follows once your registrar's records update, usually within a few hours, and the old site stays up in the meantime. In practice your review is the timeline: an owner who sends photos and fixes in one evening can publish that week. A deck builder wants the deck page live before spring, so the slow weeks of late winter are the time to start.
Yes. The pages, the copy and every project photo belong to you, while Theo handles the hosting. There is no export button, so if you leave, save your text and photos before the paid period ends, when the site comes down. On Pro, the site code is also readable on GitHub, and you can copy it. Your domain stays yours too. A domain bought inside Theo is registered in your name, and connecting one you already own moves nothing at your registrar.
Yes, in any month. There is no contract. When you cancel, the confirmation shows the date the subscription ends, and the site stays up through that date. One thing to weigh before canceling in a slow month: the search work on Starter and Pro builds over months, and it stops with the plan.
Yes. The three sites near the top of this page were built by Theo: a basement finisher, a deck and porch builder and a commercial build-out crew. Each card shows the home page on a computer and on a phone plus three inner pages, and See the live site lets you tap through every page. The examples page has sites Theo built for other kinds of business. On request, the team also shares live customer sites in your trade whose owners have agreed to be shown. Ask on the contact page and say which trade you are in.
Start with three things you control: a Google Business Profile with the same name, phone and service area as the site, a page for each job type and each town you work in, and real reviews that name the job and the town. Nobody can promise a ranking or a number of calls. On Starter and Pro, Theo does the search work on top, and the Boost checklist walks you through your Business Profile and other listings. SEO for contractors shows the searches homeowners type, the map half and the pages the search work wrote on two contractor sites Theo built. The guide to getting a website on Google explains each step.
Yes. Paste the address of the site you have now, and Theo builds the new one from its look. Then you change what you want in chat: swap the stock photo for your own crew, move the reviews up, add the county page the old site never had. The old site stays live until your domain points at the new one.
Your industry
For most contractors, eight kinds: a home page, a page for each job type you want more of, a projects page grouped by job, an area page plus a page for each town you work in, a how-we-work page with typical weeks, an about page with the license and insurance, a financing page if you offer it, and a contact page with the estimate form. Then add the pages your own work calls for, the way the deck site adds Wood or Composite and the basement site adds egress windows. You do not need all of them on day one: the first free build is a starting draft of the main pages, and you add the rest in chat.
Five things: a real photo of your own work, a line that says what you build and where, a phone number that dials when tapped, one button with the next step, and a short line of proof such as licensed and insured or a permit on every job. Check it on your own phone, because that is where the space runs out first.
One area page that lists every county and town you work in, with the travel rule in a line, and then a page for each town you take work in. Fill each town page with what is true there: jobs finished in that town, the permit office, the drive. When a town has no project yet, keep its page short and add a job as soon as you have one. On Starter and Pro, Theo drafts town and job-type pages as part of the search work and holds them in the Growth tab for your review. When you start taking work in a new county, one line in chat adds it to the area page.
Usually something on the page made the job feel uncertain. The phone number is buried, so a caller gives up. The form asks for too much on a small screen. There is no answer on price. There is no license or insurance to check. None of the photos shows a job like theirs. Fix those in that order: the number on every screen as a tap-to-call link, a form of five fields or fewer, a price range or what moves it, the license line beside the form, and photos captioned with the job and the town. Then say what happens after someone sends the form, with a name and a time, so nobody wonders whether it went anywhere.
Yes, in the form you already use on the phone. Publish a starting range per job or per square foot and name what moves it: scope, materials, access and permits. If you never quote without a site visit, say so on the page and say why. That still answers the question, and it beats a page that says nothing about price. Then say how the written estimate works and roughly when it arrives.
Yes. Put them in the footer, on the about page and beside the estimate form, and mention bonding if you bid commercial work. Take the line down the day it stops being true. A homeowner who checks the state lookup and finds a mismatch calls the next name.
Start with what you have. A phone photo of a finished job, taken in daylight from a corner of the room, tells a homeowner more than a polished stock photo. For the next few jobs, take four shots each: before, the crew mid-job, after from the same spot, and one close-up of a detail. Until you have them, a site can launch with stand-in photos. Swap in your own, job by job, by dragging them into the chat and saying which job and town they came from.
One site usually works, with a clear door for each kind of client on the home page. Homeowners get the job-type pages, the projects and 'Request an estimate'. Property managers and business owners get their own pages and 'Request a bid'. The commercial site above shows what that second side needs: project pages with square footage and weeks, a page for property managers that covers insurance certificates and invoicing, and a bid request. If the two sides run under different company names, give each its own site.
Jobber, Housecall Pro and ServiceTitan keep running scheduling, quotes and invoicing. The site links to them, so a request from the site lands where your office already works.
No. Theo does not process payments, so a deposit on a remodel stays in the invoicing tool you already use. The site links to that tool, the same way it links to a lender's application for financing.
Not in the drag-and-drop sense. There is no editor and no template to pick. You describe the company, and Theo writes and builds the pages. To change them, you type in chat, with requests such as 'move the deck gallery above the reviews' or 'add the new county to the area page'. It is the builder for a contractor who would rather not build.