Website design for law firms

Law Firm Website Design

A law firm website built around your practice areas, attorneys and counties, with the notices your bar requires and a consultation path that lands in your own intake tool. Hosting is $29.99 a month on Basic; Starter, $69.99 a month and free for the first 30 days, adds the ongoing search work. The first build is free.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

Immigration law firm demo website built by Theo

One page per practice area, named the way a client searches: DUI defense, green card through marriage, wills and trusts
Attorney bios with bar admissions, courts and languages, updated from a chat the day the firm changes
Consultation requests sent to the scheduler or intake tool the firm already runs
Attorney Advertising labels and prior-results notices placed where you direct, in readable type

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.7 out of 5 on Trustpilot from 27 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

Law firm website design at a solo or small firm usually starts from the same place: a site an associate set up years ago and one page headed Legal Services that no client searches for. Theo builds the replacement from a chat about your practice areas and attorneys, and hosts it on Basic for $29.99 a month. Starter, $69.99 a month and free for the first 30 days, adds the ongoing search work: practice-area and county pages, posts answering intake questions, fixes and indexing. Pro is $129.99 a month with more pages each week. The first build is free. The Modern Firm, a law firm design agency, shows no price on its home page as of September 2026.

In Theo's audit of 5,974 small business websites, 51 percent of the 381 professional services sites with search data got an estimated zero visitors a month from Google search, and 73 percent got fewer than ten. See the research.

What the site needs

What a law firm website needs

A prospective client is usually in trouble, on a phone, and reading in a hurry. Before calling, they want three things settled: does this firm take my kind of matter, who will handle it, and what does the first step cost. Each element below settles one of those; the immigration law firm demo shows the shape.

A first screen that names the matters and the county

The top of the home page says what the firm handles and where, in one line: 'Criminal defense and DUI in Bexar County', not 'zealous advocacy for your rights'. Under it sit a phone number that dials, a Request a consultation button, the office address, the languages spoken and the Attorney Advertising label where the state requires it. A client who has just been served or arrested decides within seconds whether this firm is for them, and the practice-area buttons beneath send each kind of matter to its own page.

One page per practice area, named the way a client searches

Divorce, DUI defense, expungement, green card through marriage, naturalization, wills and trusts, LLC formation: each matter the firm takes gets a page under the name a client types into Google, not the name a law school uses. Each page says what the matter covers, what the firm declines, what the first consultation costs, what happens after the call, and which county courts the firm appears in. Related matters nest under a parent, so custody sits beneath divorce. A firm that takes three kinds of matter gets three pages; nothing is padded.

Attorney bios a client can verify

Each attorney gets a headshot, bar admissions with the state and year, the federal courts where admitted, law school, languages and the matters they actually handle, in that order, because a client checks the bar admission first. Paralegals and the office manager get a shorter entry, so the client knows who answers the phone. The bio skips 'aggressive' and 'compassionate' and says what the attorney did before this firm and which matters fill their week. When an associate joins or a partner retires, the change is one line in chat.

A consultation path that lands in the firm's own intake

A number that dials, a consultation button that opens the scheduler the firm already uses, and a short form asking for a name, an email, an optional phone and one sentence saying what kind of matter it is. The notice under the form says that sending it creates no attorney-client relationship and asks the client to leave out confidential details. The page then says who calls back and by when. Conflict checks, engagement letters and retainers stay in Clio, MyCase or whichever practice management tool the firm runs; the site links to them and holds nothing.

Notices and reviews placed where the bar expects them

Every state bar regulates lawyer advertising, and a website counts. The Attorney Advertising label some states require, the prior-results wording your state prescribes, the word specialist only where the bar permits a certification, and client reviews only in the form your rules allow: the firm supplies the wording and Theo places it under the form, beside any result and in the footer, in type a reader can see. When a rule changes, rewording a notice is one sentence in chat, and the review against your state's rules stays with the firm.

Plain-language process and fee pages

What a first consultation covers, what to bring, how a retainer works against an hourly rate, when the firm takes a flat fee or a contingency, how long an uncontested divorce takes in your county or a naturalization takes at your USCIS office: these are the questions a paralegal answers all day, and each becomes a page. Written plainly, they are the pages a search lands on when someone types 'how much does a DUI lawyer cost', and they shorten the first call. The immigration law firm demo carries this kind of process page.

Who this is for

For solo and small firms that want the site handled

A solo practitioner or a firm of two to ten attorneys in family law, criminal defense, immigration, estate planning, personal injury or business law, where the partners bring in the work and nobody has time for a page builder. Call it attorney website design, lawyer website design or law firm websites: the build and the price are the same. For a replacement, Theo keeps the look of the current site from its URL or gives the firm a cleaner one. It does not fit a firm that wants a client portal, e-signature or retainer payments running inside the site; those stay in the practice management tool the site links to.

Law firm website builder

Law firm website builder, agency or Theo: what each does for a solo or small firm

A search for a law firm website builder usually comes from a solo or a two-partner firm that wants the site handled without an agency's project fee. Three questions, in the words attorneys ask them, and what Theo does in each case.

I am a solo. Is a law firm website builder enough, or do I need an agency?

A builder gives you a template and an editor, and the practice-area pages, bios and notices are still yours to write on your own evenings. An agency writes them for a project fee and then a retainer. Theo writes and lays out every page from one conversation, hosts the site, and takes changes as sentences in chat, at the same published price for a solo as for a firm of ten. A solo needs a small site done right: three or four practice-area pages, one bio, a fees page and a consultation path into the scheduler.

We rank for our own name and every client is a referral. Do we need the search work?

A referred client still searches the firm's name before calling, and what comes up is the site. If it shows a partner who retired in 2019, an old suite number and a bio with no bar admissions, some of those referrals dial the next name on the list instead. Basic at $29.99 a month does that one job: a hosted site with current bios, the notices your bar requires and a consultation button that lands in your scheduler. The search work on Starter, $69.99 a month with the first 30 days free, is for a different client, the one who has never heard the firm's name and types 'estate planning attorney' and the county into Google. Start it the month the partners want matters that referrals do not send.

Our site is from 2016 and the associate who built it has left. Fix it or start over?

Before choosing, find out whether any of the old practice-area pages still rank for anything. The free audit reads the site with no login and reports its estimated traffic and rankings from Google search, with specific fixes. A DUI page from 2016 that still brings a call a month is worth keeping: Theo rebuilds it inside the new structure and, once Search Console is connected, redirects the old address to it, so a client who finds the old listing lands on the new page. A site where no page earns a visit has nothing to protect, and the decision is simpler: build the replacement free, read the preview beside the current site, and retire the old one when the domain moves.

Included

What Theo handles

The build

From a conversation about the firm, Theo writes and lays out the home, practice-area, attorney, process, fees and contact pages, with the phone number and consultation button on every one and the headshots you drag into the chat in place. A firm replacing an old site pastes its current address and Theo keeps the look clients know. Nothing is public until the firm publishes.

Hosting and security

Theo hosts the site and serves it as static pages over HTTPS: no plugin to patch and no client documents stored on it, because those go through the practice tool the site links to. The consultation form asks only for a name, an email, an optional phone and a short note, and sends them to the firm's inbox. Hosting is inside every plan, Basic included.

Changes in plain English

Type 'add an associate to the family law page' or 'add a page for expungements' and Theo makes the change; drag a new headshot in and it replaces the old one. Basic includes 1,500 chat credits a month, Starter 4,500 and Pro 7,000; a changed bio uses a little, a new page more, a redesign the most. Top-up credits roll over and never expire.

Disclaimers and attorney-advertising notices

The Attorney Advertising label, the prior-results notice and any review wording you supply go where your bar expects them, in type a reader can see on a phone, and a notice the bar wants on every page goes on every page, footer included. When the bar amends a rule, paste the new wording into the chat and Theo swaps it wherever it appears.

Ongoing search work on Starter and Pro

Theo researches what people in the counties you serve search for when they need a lawyer, builds the practice-area, county and question pages that match ('how much does a DUI lawyer cost in Travis County'), fixes technical issues, improves page speed, submits each new page through Search Console and works toward citations in ChatGPT and Google AI Overviews. It runs every week, draws no chat credits and compounds over months.

Google connections, listings and reports

Once the domain is live, Theo connects Google Analytics and Search Console. The Boost checklist then takes the firm through Google Business Profile, Apple Business Connect, Bing Places, Yelp and Facebook, so the firm name, suite number, phone and hours match on every listing a client checks. On Starter and Pro, the Growth tab lists every page built and fix made, a weekly report lands in your inbox, and over time the growth work refines the copy and the consultation path. A firm advertising on Meta or TikTok gets its pixel set on the site.

Process

How it happens

Describe the firm

Tell Theo the practice areas, each attorney's bar admissions and courts, the counties you appear in, the wording your bar requires, and where a consultation request should land. Paste the scheduler or intake link and the current site's address if there is one. Nothing is charged for the first build, and it comes before any plan or trial, so the partners read the draft before choosing one.

Read the preview the way a worried client would

The first preview is usually ready in minutes: a starting draft of every page, on a temporary address until the firm's domain is connected. Open it on a phone: tap the number, confirm the consultation button lands in your scheduler, read the DUI page for anything the bar would not allow, and check that each notice sits where you told Theo to put it. Ask for changes in the chat and publish when the partners agree it reads right.

Publish, then connect the domain and Google

Theo walks you through pointing the firm's domain at the new site, root and www, with forwarding or parking turned off at the registrar and the email records left alone; or you buy a domain inside Theo. The domain connects once the registrar's records update, usually within a few hours, and the old site keeps serving clients until then. Then Google Analytics and Search Console connect, and the old addresses that still get traffic or carry links are redirected to the matching new pages.

The growth work starts

Once the firm's domain and both Google connections are in, Starter and Pro start the weekly search work: county pages, more practice-area pages, posts that answer what callers ask the paralegal, technical fixes and indexing requests through Search Console. Each drafted page and fix waits in the Growth tab for the firm's review, and nothing goes live until the firm publishes it or turns auto-publish on; the weekly report sums up the work. New pages bring inquiries over months, because Google has to index each one first. Basic stops at the build, the hosting and chat edits; the search work belongs to Starter and Pro.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 27 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Typical agency	DIY builder
Monthly cost	Basic $29.99 for the site and hosting; Starter $69.99 with the search work, free for the first 30 days; Pro $129.99	A project fee, then a monthly retainer	The builder's subscription, plus a partner's evenings
Published price	Yes, on the pricing page	Rare; The Modern Firm, a law firm design agency, shows none on its home page as of September 2026	Yes
Up-front cost	None; the first build is free	A build quote, often paid in stages	None
Time to a first draft	Usually minutes for the first preview	A discovery call, then design rounds	Your own hours, template by template
Who writes the practice-area pages	Theo, from one conversation	The agency's writer, after a kickoff	You, between hearings
A new attorney's bio or a moved notice	One line in chat	A change request against the retainer	You, in the editor
Ongoing search work	Starter and Pro, weekly, no chat credits used	A separate SEO retainer	None; you write the posts
Ownership and leaving	The firm's; cancel anytime and copy the site and images	Set by the contract	Content is yours; the site stays on their platform

FAQ

Questions buyers ask

How much does a law firm website cost?

With Theo, the site and its hosting are $29.99 a month on Basic with no build fee; Starter, $69.99 a month and free for the first 30 days, adds the ongoing search work, and Pro is $129.99 a month for more pages each week. Beyond the plan, a firm pays only for top-up credits, a domain bought through Theo, or the optional backlink packages in the Boost checklist. The Modern Firm, a law firm design agency, shows no price on its home page as of September 2026. Pricing lists every plan and what the credits cover.

How long does it take to get a law firm website live?

The first preview is usually ready in minutes; after that the calendar belongs to the firm, since the site goes live when the partners have read every page against the bar's rules. The domain moves once the registrar's records update, usually within a few hours, and the old site stays up until then. A firm that reads the preview in a week has a live site in about that week.

Does the firm own the website?

Yes. The practice-area pages, bios, photos and every page Theo wrote belong to the firm; Theo hosts them. If the partnership dissolves or a partner moves, the account holder copies the site and images to take them along, and on Pro the code is also readable through a read-only GitHub connection.

Can the firm cancel?

At any time, with no term to serve out. Cancel from the account and the confirmation shows the date the subscription ends. Before that date the firm copies the site and images, so nothing a client relies on disappears.

Can each attorney have their own page and photo?

Yes. Each attorney gets a page of their own with the headshot the firm drags into the chat, bar admissions, courts, languages and the matters they handle, and each practice-area page names the attorneys who take that kind of matter. A new associate is added by typing the bio into the chat and dropping in the photo; a departure is removed the same way. Paralegals and staff get shorter entries on the team page if the firm wants them listed.

Will the site bring in consultation requests from Google?

Nobody can promise a position for 'divorce lawyer near me', and Theo does not. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search. Starter and Pro do the work a position is built on: practice-area and county pages over time, posts answering what callers ask, technical fixes, and each new page submitted through Search Console; the guide to getting a website on Google lays out each step.

Can Theo redesign the law firm website we already have?

Yes. Paste the current address and Theo keeps the look clients recognize or gives it a cleaner one, then rebuilds the pages in the structure above while the old site stays live. Once Search Console is connected, the old addresses that still get traffic or carry links are redirected to the matching new pages, and on Starter and Pro the new pages are submitted through Search Console; what happens to rankings when you move a website covers the rest.

Is there an example of a law firm website Theo built?

Yes. The immigration law firm demo on the examples page shows a page per practice area, attorney bios with credentials, a consultation request and plain-language process pages, labeled as a demo build. On request, the team shares live law firm sites whose owners have agreed; build your own free and set the preview beside whatever an agency has quoted.

Your industry

Questions specific to what you do

Which practice management and intake tools does a Theo site work with?

Whatever the firm already runs, by link. Booking goes to Calendly, Acuity, Square Appointments or the scheduling page inside your practice management tool; intake, conflict checks, engagement letters and matters stay in software such as Clio or MyCase, and the site sends the client there. Theo does not run intake, a portal or payments, so a change of tool is a change of link in chat.

What should a firm check with its state bar before the site goes live?

Ask the bar's ethics line three things before publishing: whether the site must carry an Attorney Advertising label, what wording has to sit beside any past result or client review, and whether a copy of the site has to be kept on file. A firm admitted in two states checks each notice against both bars and keeps the stricter wording, because a page drafted for Texas is read from Louisiana too. Claims about where the firm practices get the same check: an 'offices in' line names only addresses the firm staffs, and a county page says the firm appears in that county's courts, not that it has an office there. Each notice, and each correction, is typed into the chat.

What should the consultation form ask for?

A name, an email, an optional phone and one sentence saying what kind of matter it is; nothing more. A public form is not the place for case documents, the other party's name or anything privileged, and the notice beneath it says that a submission creates no attorney-client relationship and that a conflict check comes before any advice. The details come out on the call, inside the intake tool the firm already trusts.

Does a law firm website need to be accessible under the ADA?

Treat it as required: a firm that advises clients on compliance does not want a complaint about its own site, and no build alone can certify compliance. The build writes the pages as text with headings in order, which is what a screen reader follows; alt text on every headshot, larger type, stronger contrast and any other item on the accessibility checklist is a change typed in chat. Read the checklist against the preview before publishing.

How should practice-area pages be organized?

By the matter as a client names it, with related matters nested under a parent: DUI defense, drug charges and expungement under Criminal defense; divorce, custody and support under Family law; green card through marriage and naturalization under Immigration. Every practice-area page ends on the consultation button, not a link home. Matters the firm takes once a year do not get a page; a line saying the firm refers them out does more for a client than a thin page would.

What does a law firm website that converts include?

A first screen that names the matters and the county, with a number that dials and a consultation button that lands in the firm's intake; one page per practice area; bios with bar admissions, courts and languages; plain-language pages on fees and the first consultation; reviews in the form the bar allows; and the notices your state requires, in readable type. Every page reads on a phone, because that is where a client in trouble reads it.