Theo Research

Real data on how small business websites perform.

Every day, business owners run Theo's free audit on their websites. That gives us search data on thousands of real small business sites. We publish what we find here, free to cite with attribution. Each report states the dates of the audits it covers.

Reports

Report · October 9, 2026

The State of Small Business Websites 2026

Owners ran 6,861 small business websites through Theo's free audit. The report shows how much estimated traffic those sites get from Google search, how much trust they have earned and what is holding them back.

47%: of the 4,633 sites with search data get an estimated zero visitors a month from Google search
65%: of the same sites get fewer than 10 estimated visitors a month from Google search
2/100: median Semrush Authority Score

Read the report

More reports are on the way as the dataset grows. Journalists and researchers who want a specific cut of the data can email team@theo.site.

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