Theo Research

Real data on how small business websites perform.

Every day, business owners run Theo's free audit on their websites. That gives us something most studies of the small business web do not have: real search data on thousands of real sites, refreshed continuously. We publish what we find here, free to cite with attribution.

Reports

Report · September 22, 2026

The State of Small Business Websites 2026

5,974 small business websites, audited by their owners. How much traffic they get from Google, how much trust they have earned, and what is actually holding them back.

48%: of the 4,027 sites with search data get an estimated zero visitors a month from Google search
65%: get fewer than 10 estimated visitors a month from Google search
2/100: median Semrush Authority Score

Read the report

More reports are on the way as the dataset grows. Journalists and researchers who want a specific cut of the data can email team@theo.site.

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