Done-for-you website on a monthly plan
Theo builds the website, hosts it and does the ongoing work to get the business found, for one monthly fee. Starter, at $69.99 a month and free for the first 30 days, builds and runs the site with the weekly growth work; Basic, at $29.99 a month, covers the site and hosting only. No contract, and you own the site.
A done-for-you website means someone else builds the site, hosts it and keeps it working, and you pay a monthly fee instead of a project quote. That is Theo's whole model, whether you call it a pay monthly website or website as a service. The first build is free: describe the business in chat, see a preview in minutes, refine it, then pick a plan and publish. Basic at $29.99 a month covers the site, managed hosting and security. Starter at $69.99 a month, free for the first 30 days, adds the ongoing work that gets the business found. Pro is $129.99 a month for more of that work. No contract on any plan; the full breakdown is on the pricing page.
What is included
Four jobs make up a website that earns its keep: build it, host it, run the work that gets it found, and change it when the business changes. Most providers stop after the first and quote the rest separately. Theo does all four, and the plan name tells you which ones you are paying for. The four come first below, then the proof you can check before you decide and what the site connects to.
Describe the business in chat and the first preview comes back with a home page, a page for each service, an about page and a contact page, written from what you said. To change anything, type it in plain English, such as 'Move the fifth section above section two' or 'Add Saturday hours to the contact page', and Theo makes the change.
Hosting is part of every plan: the site is a static page set served over HTTPS, so there is no hosting bill, certificate or server to look after. Basic at $29.99 a month is the site and that hosting together: the plan for an owner who needs a good site kept up and nothing more.
On Starter and Pro, Theo researches keywords and competitors, builds service pages, blog posts and landing pages, fixes technical SEO issues, improves page speed, submits new pages to Google through Search Console and works toward citations in AI search tools such as ChatGPT and Google AI Overviews. It runs continuously and never uses your chat credits; you see it in the Growth tab and a weekly report. One customer's outcome, not a promise: Buy My Lunch, a school lunch service on Theo since June 2026, saw Google search clicks go from 131 to 929 across two 90-day periods ending September 27, 2026, in its own Search Console data.
A new service, a price change, holiday hours, a photo of the new truck: ask and it gets done, with no ticket and no hourly bill. Changes use chat credits: a small edit uses a little, a new page more, a redesign the most. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000; top-ups roll over and never expire. Top-up credits, a domain bought through Theo and the optional backlink packages in the Boost checklist are the paid extras on top of the plan. On Starter and Pro the growth work also refines copy, calls to action, layout and page flow over time, so the site gets better at turning visitors into inquiries.
The examples page shows demo sites Theo built by industry, each labeled as a demo, plus two customer sites with their own Google numbers. The plumbing demo puts click-to-call in the header, gives repair, drains and water heaters their own service pages, adds service-area pages by town and lists reviews and license details. The restaurant demo writes the menu as text so search engines read it, keeps hours and address on every page and links reservations and ordering to the tools the kitchen uses. The med spa demo has treatment pages that explain what happens and a consultation request path. On request, the team also shares live customer sites in your industry whose owners have agreed.
Connect a domain you already own and Theo walks you through the registrar change, or buy one inside Theo and it connects automatically. A Shopify or Wix store connects directly on every plan: products, prices and stock appear on the site with a cart, checkout finishes on the store, and after a product change you click Refresh my products; see the Shopify connection. Booking and point-of-sale tools such as Calendly, Jobber, Toast and OpenTable are linked to, not replaced, and the Boost checklist covers Google Business Profile, Apple Business Connect, Bing Places and Yelp.
Who this is for
A done-for-you website is for the owner who wants the site off their plate for good: a plumber between jobs, a dentist with a front desk to run, a restaurant owner who closes at eleven. It is also for owners who built a site on Wix, Squarespace or GoDaddy, launched it and never opened the editor again. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search; the full numbers are in The State of Small Business Websites 2026. Done-for-you exists so the work keeps going after launch.
Pay monthly, no contract
A done-for-you website earns its fee only if it replaces work you would otherwise do yourself or pay someone for. Three questions, in the words owners use, settle it.
Basic at $29.99 a month if you need a good site, hosted and secure, and you will ask for changes now and then. Starter at $69.99 a month if you want Theo working every week on getting the business found, with the first 30 days free; pick it if the reason you want the site handled is that nobody has time for the search work. Pro at $129.99 a month if you want more pages and posts each week, room for bigger changes and read-only access to the site code.
Give Theo the URL. It builds a new version that matches the look, or a different one if you ask, and you refine it before anything changes. The old site stays live until you point the domain at the new one, and the old addresses that still get traffic or carry links are redirected to the matching new pages once Search Console is connected; submitting the new pages to Google through Search Console is part of the search work on Starter and Pro. To see how the current site is doing first, the free audit checks its traffic, rankings and search health with no login, and the Wix migration page walks through the switch step by step. Theo compared with Wix, Squarespace, GoDaddy and the rest shows what each one leaves to you.
You can, and it costs evenings: pick a template, write every page, wire the contact form and the booking link, then keep all of it current after hours. A builder plan buys a tool, not a site. Basic at $29.99 a month is the site itself, built and hosted, and it changes when you type the change. The bigger gap is the work after launch: on Starter at $69.99 a month, new pages, posts and technical fixes are drafted every week and wait in the Growth tab for your review, or go live on their own once you turn auto-publish on. That weekly work is the part a DIY site leaves entirely to you.
Included
Theo writes and lays out the home page, a page for each service, the about page and the contact page from what you tell it about the business, in the look of your current site if you give it the URL. You refine the preview in chat before anything is published.
Hosting and security are Theo's job on Basic, Starter and Pro alike; you never buy hosting separately or update a plugin.
There is no drag-and-drop editor to learn and no request form; you, and anyone you invite as a collaborator, ask in chat and Theo makes the change.
Theo walks you through pointing your domain at the site, root and www, with forwarding and parking off and email records untouched. Your registrar's records usually update within a few hours; the old site keeps serving until they do, then the new one answers on your domain.
The weekly pages, posts and fixes described under Run, included in the Starter and Pro price and never billed against chat credits. It starts once your domain is active and Analytics and Search Console are connected.
On Starter and Pro, the Growth tab in the app and a weekly report show what was drafted, what was published, what was fixed and how the site is doing in search, so you never have to ask what the fee bought.
Process
Tell Theo in chat what you sell, who it is for, where you work and what a good inquiry looks like, and drag in photos. Home, service pages, about and contact come back written and laid out, usually within minutes. Type any change you want in plain English. Seeing and refining the preview happens before any plan or trial starts, so you see the site before you pay; publishing starts your plan.
Choose Basic for the site and hosting, or start the 30-day free Starter trial to add the ongoing work, and publish. Then connect your domain; Theo walks you through the change at your registrar, and the old site stays live until the records update, usually within a few hours.
On Starter and Pro, once the domain is active you connect Google Analytics and Search Console, and the growth work switches on. The first jobs are the keyword and competitor research and the first new pages; the first weekly report explains what was built and why.
The work settles into a weekly rhythm of new pages, fixes and speed improvements. Search results build over months rather than days, and nobody can promise a ranking; what Theo does promise is that the work keeps happening every week without a new invoice.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | Typical agency | DIY builder | |
|---|---|---|---|
| Site and hosting | $29.99 a month on Basic; the first build is free | A project fee up front, then hosting billed separately | A monthly plan for the tool; you build the site yourself |
| Ongoing search and growth work | Included on Starter ($69.99 a month, free for the first 30 days) and Pro ($129.99 a month); never uses credits | A separate monthly retainer, where offered | Not included; your own time or a paid add-on |
| Upkeep after launch | Included with hosting on every plan; changes come out of chat credits | A care plan on top; The Admin Bar's care plan guide puts most at $100 to $150 a month, as of September 2026 | Your own time in the editor |
| Who builds it | Theo, from a chat about your business | The agency's team, from a brief and revision rounds | You, from a template |
| Who makes changes | You ask in plain English; Theo makes them | You send a request; changes are billed by the hour or against the retainer | You, in the editor |
| Contract | None; cancel anytime | Set by the agency's agreement | Varies by plan |
| Ownership | You own the site and content; Pro customers copy the code from GitHub | Set by the contract | You own the content |
| Online store | Shopify and Wix connect directly; Etsy, Square and others keep their checkout | Scoped and priced per project | Depends on the plan tier |
FAQ
With Theo, the site and hosting cost $29.99 a month on Basic. Starter is $69.99 a month, free for the first 30 days, and adds the ongoing search and growth work; Pro is $129.99 a month for more of that work. The build itself is free and happens before any plan starts. The paid extras are top-up credits, a domain name if you buy it through Theo, and the optional backlink packages in the Boost checklist.
The first preview is usually ready in minutes. You refine it in chat and publish when you say it looks right, so the calendar is yours. Your own domain connects once the registrar's records update, usually within a few hours, and the old site stays live until then. On Starter and Pro the growth work begins after the domain and both Google connections are in place.
You do, on every plan, and that includes every page and photo on it. Theo hosts the site; Pro customers can also open and copy the site code through GitHub, read-only. If you leave, you take a copy of the site and its images with you.
No contract on any plan; you pay month to month and stop whenever you like. The cancellation confirmation shows the day the subscription ends, and you leave with a copy of the site and its images. There is no exit fee and no 24-month term to run out.
Website as a service, or WaaS, means paying a monthly fee for a website that someone else builds, hosts and keeps current, instead of buying a site once and looking after it yourself. Most pages that use the term are written for agencies deciding whether to sell it; Always Fresh, a Denver Webflow agency, describes its version as paid monthly over 24 months with two hours of support a month and a free refresh every two years, and lists no dollar amount, as of September 2026. Theo is website as a service for the owner: build, hosting and the ongoing work in one plan, with a public price and no fixed term.
A pay monthly website is one you never buy outright: design, hosting and updates are bundled into a monthly fee with no contract, a phrase used mostly by UK agencies. Mojo Websites, a UK agency, lists a Standard tier at 19 pounds a month and an E-commerce tier at 49 pounds a month with no contract, as of September 2026. Theo is the same idea for a US business at the plan prices above, with one addition: on Starter and Pro, Theo also does the search work every week.
A web design subscription is a monthly retainer for unlimited design requests, sold to startups; it is not a website product for a small business. Designjoy, for example, charges $4,995 a month as of September 2026. Theo is the whole website, built, hosted and edited from a chat, from $29.99 a month on Basic, with the ongoing search work from $69.99 a month on Starter. You describe the change instead of writing a design brief.
What you sell, who it is for, where you work, what a good inquiry looks like, and any photos you want used; if you have a site, its URL so Theo can match the look. Not included: Theo does not process payments on the site, run bookings, keep a member database or write custom code. It links to the tools that do those jobs, such as Calendly, Acuity, Mindbody and Housecall Pro, and to a Shopify or Wix store for checkout.