Agency partners

White Label Web Design for Agencies

Theo builds and hosts small business websites behind the agency's own client relationship, and on Starter and Pro it keeps working on them after launch. Client plans run from $29.99 a month for a site with hosting (Basic) to $69.99 (Starter) and $129.99 (Pro) with the ongoing growth work. Agencies pay those plan prices per site and agree on the handoff in a conversation that starts on the Contact Us page.

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By Theo. Updated October 8, 2026.

Real estate agent demo website built by Theo

Theo builds and hosts each client site, while the agency keeps the client and its own fee
Each site is billed at its plan price, with no separate partner rate card and no agency-level commitment
Changes are typed in plain English in a chat, with no editor for the agency or the client to learn
On Starter and Pro, each site's new pages and fixes wait in its Growth tab, and a weekly report the agency can forward counts them

From $69.99 a month on Starter, free for 30 days.
Rated 4.7 out of 5 on Trustpilot from 27 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

White label web design with Theo means the agency keeps the client and its own fee. Theo does the website work behind it: the build, the hosting, changes after launch and, on Starter and Pro, the ongoing search work. Client plans are $29.99 a month for a site with hosting (Basic), $69.99 a month with the growth program (Starter, free for the first 30 days) and $129.99 a month (Pro). The pricing page lists what each includes. No separate partner rate card exists: agencies pay those plan prices per site. The handoff and what the client sees are agreed with each agency. The first build is free, so an agency can show a client the preview before anyone commits.

What the client gets

What a white label website from Theo includes

Every client site starts from a brief or the URL of the current site and is refined in chat. Once published, it sits on a temporary address until the client's domain is pointed at it. The live site is static, served over HTTPS and hosted by Theo. Shopify and Wix stores connect directly on every plan. Etsy listings come in through Theo's Etsy integration, and Big Cartel, Gumroad, Payhip and PayPal sellers keep their checkout behind a storefront that links to their real products. A client whose store runs on a website platform such as WooCommerce or Square Online can move it to Shopify, which Theo recommends. The store can also stay on its platform at shop.yourdomain.com, with the Theo site on the main domain. If neither is practical, the client's current site and store stay put and a separate Theo site goes on a subdomain such as blog.yourdomain.com. The integrations list covers each one.

The pages the client's trade needs, in the client's brand

Theo can match the look of an existing site from its URL, so a client whose current site already looks right keeps that look. Photos go into the chat by drag and drop. The pages follow the trade. The plumbing demo site puts click-to-call in the header and hero, with service pages for water heaters, drain cleaning and emergency repairs, plus one service-area page that names the towns it covers. Customer quotes run on its home page and the license line in its footer. The CPA demo splits services for individuals and businesses, adds a tax season page with a document checklist and deadlines, puts a client portal link in the header and shows team credentials. The real estate demo has neighborhood guides, pages for buying, selling and relocating, and an MLS search link to the agent's listings tool.

Changes by chat, not tickets

Move the fifth section above section two, add a service page for a new offer, swap the hero photo, update the hours: each request is typed in the chat, and Theo makes the change. A small edit takes a few chat credits, a new page more and a redesign the most. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000, and top-up credits roll over and never expire. The account owner and anyone they invite as a collaborator from the site's settings type the changes. Whether that is the agency's account manager, the client or both is settled in the handoff conversation. Either way, nobody waits on a developer's calendar for a change.

Ongoing search work on Starter and Pro

The work covers keyword and competitor research, new pages, posts and landing pages, technical SEO fixes and page speed. It also works toward citations in ChatGPT and Google AI Overviews, tracks analytics and submits pages to Google through Search Console, the free Google tool that shows how the client's site appears in search. Over time the same work refines copy, calls to action, layout and page flow, and its results build over months. Each page built, fix made and page submitted shows in the Growth tab, where new pages and fixes wait until the account holder publishes them, unless auto-publish is on. Each week an email gives the totals. None of the work uses chat credits. For an agency this is the part a one-off build never covers: new pages keep arriving for review after the launch invoice is paid.

Proof the agency can show a client

The examples page shows demo sites for fifteen kinds of business, each labeled as a demo, and two customer sites named with their owners' permission. Google search sent Buy My Lunch, a school lunch service, 929 clicks in the 90 days through September 27, 2026, compared with 131 in the 90 days before. Pages from its growth work went live over that stretch. Between those two periods its impressions climbed from 7,500 to 61,700, and its average position went from 13 to 8. 118 118 Money is a UK lender and a long-standing customer on the same build and the same weekly work. It had 213,000 clicks from Google search and 10.6 million impressions in the 90 days through September 27, 2026. On request, the team shares live customer sites in a client's industry whose owners have agreed.

Domain, listings and pixels

Theo walks the client through pointing their domain at the site, both the root and the www version. Forwarding and parking are turned off at the registrar, and the email records are left alone. Once the registrar's records update, usually within a few hours, the domain switches over, and visitors reach the client's old site until it does. A domain can also be bought inside Theo. For a client on Starter or Pro, the Boost checklist then walks through the listings that matter: Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp. Meta and TikTok pixels can be set on the site for the agency's paid campaigns.

Stores and the tools clients already run

Shopify and Wix products, prices and stock appear on the Theo site with a cart, and checkout completes on the store. The client manages products in the store and clicks "Refresh my products" after changes. Theo recommends Shopify for a client opening a new store. Booking, reservation, point-of-sale and membership tools such as Calendly, Square Appointments, Acuity, Mindbody, Jobber, Housecall Pro, ServiceTitan, Toast, OpenTable and Eventbrite link from the site. Theo does not process payments, run bookings or keep a member database, so a client who needs those keeps the tool they have and the site sends people to it.

Who this is for

Who Theo's agency partnership is for

Marketing agencies that run paid media, social, branding or PR for small businesses and keep being asked who can handle the website. Consultants and IT providers whose clients need a site inside a bigger engagement. Freelancers and one-person studios that want a dependable website option without hiring. All three care about what happens after launch, because that is when a site has to be found. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search. Not for clients who need custom code, a member database, bookings or payments on the site. Theo links to those tools and does not build them.

Before the first conversation

Three questions before the first client site

Three questions agencies ask themselves before adding website work to what they sell.

How often does website work come up for my clients?

Theo fits either way. What changes is how much the agency saves by not managing the work itself. When the requests repeat across the same kinds of small businesses, a partner with a fixed process costs less to sell, brief and manage than a bench of freelancers or a hire made ahead of demand. When they are occasional, each site is billed on its own monthly plan and canceled on its own, so the agency keeps no bench or retainer between requests. Look at the last three requests. If they were a plumber, a dentist and a real estate agent who all needed the same thing, a site that gets found and stays current, the work is repeatable.

Should I just find a freelancer?

A freelancer's involvement usually ends at the launch invoice. The client arranges hosting, later changes depend on one person's availability, and ongoing search work is rarely part of the quote. Then the client's hours, services and prices change the following month. Theo's plans cover what comes after launch: managed hosting on every plan, changes typed in chat by the account owner or an invited collaborator, the weekly growth work on Starter and Pro, and a handoff that names who handles the next client question. With Theo, that name is agreed and written down before the first build.

Who keeps the site current after launch?

Businesses change hours, services, staff, offers and prices, and a site with nobody named to keep up falls behind them. Theo's plans include the changes, typed in chat, and on Starter and Pro the weekly growth work. Keeping the site current is built into the plan rather than left to someone's spare time. The agency decides whether change requests come through its account manager or straight from the client, and that choice is written into the handoff.

Included

What Theo handles

The build

A site from the agency's brief or the client's current URL: services, proof, a contact path and the pages the client's trade needs. The first preview is a starting draft, usually ready in minutes, and is refined in chat before publishing.

Hosting and security

Managed hosting on every plan. Each site is a static website served over HTTPS. Store payments run through the connected provider, never through the site. Beyond the plan price, the paid extras are top-up credits, a domain name if it is bought through Theo and, for Starter and Pro sites, the optional paid directory submission packages in the Boost checklist. Whoever holds the account is billed for them.

Changes after launch

New hours, a new team member, a new service page, a seasonal promotion: typed into the chat and done. Chat credits come with every plan: 1,500 a month on Basic, 4,500 on Starter and 7,000 on Pro. Top-up credits roll over and never expire.

The growth program

On Starter and Pro, Theo researches keywords and competitors, drafts pages, posts and landing pages, fixes technical SEO issues, improves page speed and submits pages to Google through Search Console. New pages and fixes wait in the Growth tab for review until the account holder publishes them or turns auto-publish on. The weekly content and fixes are included in the plan and use no credits.

Reporting the agency can forward

On Starter and Pro, the work shows in the Growth tab and in a weekly email that counts the new posts, updates and landing pages. The agency can show the client what was published, fixed and submitted without writing a status update from scratch. Once the client's domain is pointed at the site, the account holder signs in with Google once, and Theo puts Analytics and Search Console in place.

Ownership and the exit

The account holder owns the site and its content and can cancel anytime. The cancellation confirmation shows when the subscription ends, and the site remains up until that date. Text and images can be saved before leaving, and on Pro the site code can be copied through GitHub, read-only.

Process

How it happens

Start with one real client

Write to Theo from the Contact Us page with who the agency serves, what those clients ask for and how website work is handled today. Bring a live opportunity if there is one: a client launching, adding a service or losing confidence in an old site. Running the free audit on that client's current site first gives both sides the same picture of its traffic, rankings and search health, with no login. The first job is deciding whether there is a fit.

Agree on the handoff before the first build

The handoff settles who introduces the work, who gathers the client's input and who holds the account. The agreement also covers how approvals happen, what the client sees and, on Starter and Pro, where the weekly report goes. The account owner can invite the agency's account manager, the client or both as collaborators, so the agreement names who edits. These points are written down before the first build so nobody discovers them during it.

Build the first site free and refine it in chat

Theo builds the client's site from the brief, or from the current site's URL when the look should carry over. The first preview is usually ready in minutes. The agency reviews it with the client, types the changes in chat and publishes when it is right. The published site sits on a temporary address while the client's domain is pointed at it. The old site keeps serving visitors until that switch, which usually takes a few hours.

Connect Google and keep it moving

Once the domain is active, a single Google sign-in lets Theo set up Analytics and Search Console. On Starter and Pro the Growth Engine then switches on, drafting pages, posts and fixes every week and holding them in the Growth tab for review. If the client is moving from an old site, the old addresses that still get traffic or carry links are redirected to the matching new pages once Search Console is connected. Those redirects come on every plan, while submitting the new pages to Google is part of the search work on Starter and Pro. The agency stays the client's advisor and forwards the weekly report. Change requests keep coming through chat.

Pricing

What it costs, in full

The ongoing search work is part of Starter and Pro. Basic is the site and hosting on its own. Starter is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 27 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	White label shop	Freelancer
Cost of the site	Basic $29.99 a month for the site and hosting; Starter $69.99 a month with the growth program (free for the first 30 days); Pro $129.99 a month	A per-project fee; Always Fresh asks 50 percent up front and 50 percent on completion, as of September 2026	An hourly or per-project quote; no set monthly figure
Partner terms	The public plan prices per site, no separate rate card; the handoff agreed with each agency	Reseller tiers; E2M Solutions sells Standard, Pro, Advanced and Web Squad tiers with a dedicated team under the agency's brand, as of September 2026	Negotiated per project
Site build	From a brief in chat; can match an existing site's look from its URL; first preview usually in minutes	Design and development on a project schedule; White Label Agency lists a six-step process from kick-off call to management, as of September 2026	One person's schedule
Hosting and security	Included; static site over HTTPS	Usually separate	The client arranges it
Changes after launch	Typed in chat by the account owner or an invited collaborator, agency or client; Theo makes them; credits included in every plan	A ticket or email, billed or on a care plan	Depends on availability
Ongoing search work	Included on Starter and Pro; weekly, uses no credits	A separate SEO scope	Rarely offered
Ownership	The account holder owns the site and content; on Pro the code can be copied through GitHub	Depends on the contract	Depends on the contract
Commitment	Monthly; cancel anytime	A project contract, sometimes month-to-month	Per project

FAQ

Questions buyers ask

How much does white label web design with Theo cost?

Client plans are the public prices: Basic is $29.99 a month for the site with hosting, Starter is $69.99 a month and adds the ongoing growth work (free for the first 30 days), and Pro is $129.99 a month. Agencies pay those plan prices per site, with no separate partner rate card, and each new Starter site gets its own free 30 days. The paid extras are top-up credits, a domain name bought through Theo and the optional paid directory submission packages in the Boost checklist, which Starter and Pro sites include. What the agency charges for its own strategy, content and account work is up to the agency.

How long does a client site take to launch?

The first preview is usually ready in minutes. How long the refining takes depends on how quickly the agency and the client agree on changes, since each one is typed in chat and made by Theo. Publishing puts the site on a temporary address. The client's domain takes over once the registrar's records update, usually within a few hours, and the old site answers until then. After that, the account holder signs in with Google so Theo can set up Analytics and Search Console. On Starter and Pro the growth work then starts, and its results build over months rather than days.

Who owns a white label website built by Theo?

The account holder always owns the site and its content, and Theo hosts it. A domain bought inside Theo is registered to the account holder, not to Theo, and a domain the client already has stays where it is registered. When the agency holds the account, its own agreement with the client should say the site and its domain are the client's. With that in writing, a client who leaves the agency or leaves Theo still owns its pages, words and photos, and can save the text and images before going. On Pro, the site code can also be copied through GitHub, read-only.

Can a client cancel, and can the agency?

A client site can be canceled anytime, with no long-term commitment. The cancellation confirmation shows when the subscription ends. Each client site is its own monthly plan, so one client leaving does not change the others. The agency can stop at any time as well: there is no agency-level commitment, only the per-site monthly plans. The partnership is agreed with each agency rather than through a fixed reseller program, and the way of working can be revisited as the agency's client mix changes.

What is white label web design, and what does Theo's version look like?

White label web design is website work one company does and another presents to the client as part of its own service. With Theo, the agency keeps the client, the proposal and its own fee, and Theo does the build, the hosting, the changes after launch and, on Starter and Pro, the ongoing search work. How Theo is introduced to the client is settled in the handoff conversation. The agency stays the client's advisor, and the client's site never depends on one person's calendar.

Is white label web development worth it for an agency?

It is worth it when website work is repeatable and the agency's own time is the expensive part. Theo's cost is fixed at the plan price per site, so the agency's margin comes from what it charges on top for strategy, content and account management. The agency's hours go into the client conversation instead of into supervising a build. A client who needs payments on the site, bookings or a member database keeps the tool they already run, and the site links to it. Checkout completes on a connected Shopify or Wix store, and booking and membership tools such as Calendly, Acuity and Mindbody link from the site.

Can an agency sell website as a service on Theo?

Yes, once the partnership is agreed with Theo in writing. The Terms of Service ask for written consent before reselling or white-labeling. Theo's plans are already monthly and include the build, hosting, security and chat changes, with the weekly growth work on Starter and Pro, so a client never pays a build fee up front. An agency can then wrap that in its own monthly offer, add its own strategy or content work and set its own price for the bundle. The account holder still owns the site, and each site can be canceled on its own.

Is Theo a white label website builder the agency logs into and rebrands?

No. There is no reseller dashboard to rebrand and no drag-and-drop editor at all. The agency briefs the site, Theo builds and hosts it, and the account owner or a collaborator they invite types later changes in chat. That is the tradeoff: less to learn and nobody on the agency side building pages, in exchange for no rebranded software to hand the client. What carries the agency's name is the service around the site: the proposal, the client relationship, the approvals and, on Starter and Pro, the weekly report the agency forwards. The handoff conversation settles what the client is told about Theo.