Blog
The work behind a website that gets found.
Guides for owners who want a site that brings in customers, sorted by the question they answer.

Website maintenance
What upkeep costs, what it includes, how often to do it, and when maintenance alone is not enough.
7 guides →

Building a small business website
The pages a small business site needs, checklists for design, launch, redesign and audits, and what it all costs.
15 guides →

Page examples
Real structures for the homepage, services, about, contact and FAQ pages, with examples from sites Theo built.
5 guides →

Turning visitors into customers
Why visitors leave without calling, and the fixes: a clear headline, one button per page, real proof, simpler menus and stronger calls to action.
7 guides →

Website builders and platforms
Comparisons of Wix, Squarespace, WordPress, GoDaddy, the AI builders and Theo, with the vendors' listed prices and what each leaves to you.
7 guides →

Getting found on Google
How Google finds and indexes a site, why a site may not show up and the free steps that fix it, which address version to keep, and what a move does to rankings.
23 guides →

Every guide
The full list, newest first.
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