Monthly maintenance packages, compared

Website Maintenance Packages and Plans

Theo's Starter package is $69.99 a month, with a free trial, and Pro is $129.99 a month. Both cover hosting, the changes you ask for in chat, and new pages, fixes and a report every week. The table below sets them beside agency packages, each with the vendor's own price, how it is billed and the month it was checked.

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By Theo. Updated October 15, 2026.

Every package with its price, billing term and the month it was checked
Hosting, security and changes by chat in both Theo packages
Weekly pages, fixes, indexing and a report, no credits used
No contract: cancel anytime, and the site stays live until the paid period ends

From $69.99 a month on Starter, with a free trial.
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A website maintenance package is a monthly fee for keeping a site hosted, safe and up to date after launch, plus some amount of changes. Theo prices two of its plans against agency packages here: Starter, $69.99 a month with a free trial, and Pro, $129.99 a month. Both cover hosting, security and the changes you ask for in chat. Both also draft new pages and technical fixes every week for your review and send a weekly report. On every plan, connecting Google also submits your sitemap. Pro adds more of each and read-only access to the site code. Agency packages that publish a price, as of October 2026: Netlynx lists plans from $99 and from $199 a month, Succeeding Small charges $75 or $175 a month, and OuterBox puts typical budgets at $100 to $2,500 a month. Opal Infotech sells prepaid hours instead, from $300 for 10 hours used within two weeks. Every Theo plan is on the pricing page.

Priced packages

Monthly website maintenance plans and packages, priced side by side

Agencies that publish prices sell maintenance in three shapes: a flat monthly plan, a monthly retainer sized to the work, and prepaid blocks of hours. Theo's Starter and Pro come first, then named examples of each shape, priced by the month where the vendor sells by the month, with the month each price was checked. Both Theo packages include the site build, managed hosting, changes by chat and the weekly work, and neither sells hours.

Theo Starter: $69.99 a month, with a free trial

Hosting, security, your chat changes and the weekly search work, for one monthly price. The plan comes with 4,500 chat credits a month, which the growth work never touches.

Every week, new pages, posts and fixes arrive in the Growth tab for your review. Theo researches the keywords and competitors for the business, then builds dedicated pages, blog posts and landing pages around what customers search for. Along the way, it fixes technical issues and works on page speed. Each week ends with an email that counts the new posts, updates and landing pages.

Tamsett Generator & Electric, a site Theo built, shows the shape of those pages: one on generator sizes and prices, one on yearly maintenance and one on what stays on during an outage, each written for a search a homeowner makes.

Theo Pro: $129.99 a month

Everything in Starter, with more credits, more weekly pages and read-only code access. Pro comes with 7,000 chat credits a month, more pages and posts each week, more room for bigger changes such as a redesign, and read-only access to the site code through GitHub.

Pro fits a business that changes its site often, like a restaurant that adds a catering page before the holidays, rewrites the menu each season and wants a post about every event. It also fits an owner who wants a developer to be able to read the code.

The credits are the practical difference. A redesign uses more credits than any other request, and Pro has the most room for one.

Flat monthly plans: Netlynx from $99, Succeeding Small from $75

The easiest shape to compare, because the price does not move. Netlynx, an agency, lists a Standard plan from $99 a month and an Enterprise plan from $199 a month. Succeeding Small, an agency, charges $75 a month for hosting with 15 minutes of edits, or $175 a month for 30 minutes of edits plus analytics setup and speed work. Both list their prices by the month, as of October 2026.

The questions are what a flat plan includes: whether hosting is inside the fee, how many minutes of edits come with it, and what the hourly rate is once they run out.

Monthly retainers: OuterBox, $100 to $2,500 a month

A wide range, so the quote depends on the site and the work. OuterBox, an agency, sells maintenance as a retainer, a la carte or a hybrid of the two, and puts typical budgets at $100 to $2,500 a month, as of October 2026. Extra development is billed at $200 an hour.

Before signing, ask what the retainer covers each month, what counts as extra development, and whether new pages or search work are inside it or quoted on top.

Prepaid hours: Opal Infotech from $300 for 10 hours, Webstix at $80 a block

Hours that expire: do the math before buying. Opal Infotech, an agency, sells maintenance as prepaid hours, as of October 2026. Level 1 is $300 for 10 hours valid for two weeks, Level 2 is $625 for 25 hours over a month, and Level 3 is $1,000 for 50 hours over three months. There are also emergency, one-time and custom packages.

The hours cover content changes on existing pages and products, platform and plugin updates, backups, malware removal, broken links and performance work, and each level lists what it excludes. Level 1 works out to $30 an hour, but only if all 10 hours are used inside the two-week window.

Webstix, another agency, sells support in prepaid 30-minute blocks at $80 each, also as of October 2026, so there is no monthly price to compare, only the rate.

Example tiers from a plans guide: $100 to $2,000 a month

Most named packages buy updates and edit time, not new pages. Across the agency packages on this page, the fee buys updates and a set number of edit minutes or hours, and new pages and search fixes sit outside it.

Instatus, a software company, publishes a guide to maintenance plans with three example tiers, as of October 2026. Essential runs $100 to $249 a month, Professional $250 to $749 and Industry-leading $750 to $2,000.

Xfive, an agency, compared 19 providers in a 2024 spreadsheet and sorted them into Upkeep and Enhance tiers. Its columns make a checklist worth copying: price, hours included, hourly rate, updates, audits, services, reports, support channel and cancellation terms.

Who this is for

Who a website maintenance package is for

You may have a quote in hand already: an agency block of hours, a flat monthly plan, or a builder subscription plus your own evenings. What separates them is what each one does every month for the money. The owners who fit Theo best run a service business, a practice, a restaurant, a nonprofit or a store on Shopify or Wix. They want the website hosted, changed on request and worked on every week, all for one flat fee. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search. That is why the weekly pages and fixes, not the hosting line, are the part of any package worth comparing. The article on website maintenance cost explains what moves a package's price. To see what the work looks like week by week, read website maintenance services. If you would rather hand over the whole website job, design included, see website management.

Which package

Which website maintenance package fits your business

Three questions sort most owners into the right plan.

Do I want the site worked on every week, or only hosted and changed when I ask?

If the site only needs to stay up and change when you ask, that is Basic: the site build, managed hosting and 1,500 chat credits a month, with nothing happening until you ask. It is not one of the packages in the agency comparison, because it has no weekly pages, fixes or reports. It suits a business whose site rarely moves, like a workshop that updates its hours twice a year, swaps a photo each season and adds a page when a new service is worth one. If the site should bring in customers it does not bring in today, Starter is the package built for that: new pages, technical fixes, indexing and a report every week, with a free trial.

How many changes do I actually ask for in a month?

Count last year's changes: hours, prices, a new hire's photo, a seasonal offer, a page for a new service. Starter comes with 4,500 credits a month for those changes, and Pro with 7,000. A small edit uses a few, and a redesign uses the most. A business that changes something on the site most weeks, or wants room for a redesign, fits Pro. Top-ups are available on any plan and roll over.

What if I only need a one-time fix or an emergency?

Agencies sell emergency and one-time packages (Opal Infotech lists both) because a failed update or a malware cleanup needs hours fast. A Theo site is static and hosted by Theo, so there is no plugin to fail. A dead link, a typo or a section in the wrong place is a chat message, paid from credits, on any plan. If the one-time job is really a new site, that is the free build. If it is a redesign, it uses the most credits and fits Pro.

Included

What Theo handles

Managed hosting and security, on every plan

On every Theo plan, the site is a static website served over HTTPS, so there are no platform or plugin updates for you to schedule or pay for. Hosting is inside the monthly price and never a separate line. Payments for a connected Shopify or Wix store go through the store's own checkout.

Changes made from a chat, on every plan

Type the change in plain English: new hours for the holidays, a price that went up, a crew photo dragged into the chat, a section moved above another, a page for a service you started offering. Theo makes the change and the monthly credits pay for it: a small edit uses a few, a new page more, a redesign the most. If the business is moving from another platform, Theo can read the current site from its URL and carry its look into the rebuild. The design changes only if you want it to. After the move, Theo adds a redirect for any old address you ask for in chat, on every plan; on Starter and Pro, SEO repair redirects the ones that still get search traffic once Search Console is connected.

Starter and Pro: research, then new pages and posts every week

On Starter and Pro, Theo studies what customers search for and what competing sites rank for, then builds dedicated pages, blog posts and landing pages around those searches. New ones arrive every week for your review, and none of them use chat credits. For a cleaning company, that means residential and commercial service pages and a page for each service area. For a dental practice, it means treatment pages and an insurance and financing page. Lanternwick Janitorial, a site Theo built, has a page for medical and dental offices, and Hartsfold Emergency Dental has one for toothache and swelling.

Starter and Pro: technical fixes, page speed and indexing

On Starter and Pro, Theo improves page speed, fixes technical SEO issues as the ongoing work finds them, and redirects old addresses that still get search traffic. None of it needs a ticket or uses credits. On every plan, Theo submits your sitemap through Search Console, and after a move from another platform it lets Google find the rebuilt pages at their new addresses.

Starter and Pro: authority, AI search and a weekly report

Starter and Pro also include building the site's authority over months and working toward citations in AI search tools such as ChatGPT and Google AI Overviews. Nobody can promise where a site will appear. What Theo commits to is the work itself, drafted every week and never limited by a block of hours that runs out. Every page built and fix made is listed in the Growth tab for your review, and a weekly email counts the new posts, updates and landing pages, so you can follow the work without a meeting. Visits, Google clicks and top pages sit in the Analytics tab.

Your domain, store and booking tools, on every plan

Theo walks you through pointing your domain at the site, or sells you one. A Shopify or Wix store connects directly. A store on another website platform, such as WooCommerce or Square Online, is best moved to Shopify. It can instead move to shop.yourdomain.com, with the Theo site on the main domain. If that is too hard, the old site and store stay put and a separate Theo site goes on a subdomain such as blog.yourdomain.com. Appointments can be booked on the site itself, and the scheduling and booking tools the business already runs, such as Calendly, Jobber, Housecall Pro or OpenTable, stay in place, with a link from the site.

Process

How it happens

Build the site free and see it before choosing a package

Describe the business in the chat, or give Theo the URL of the current site so the preview keeps its look. The first preview, usually ready in minutes, is a starting draft of the real site, not a mockup. Read it on your phone, ask for changes in the chat and drag in better photos. The build costs nothing and comes before any plan or trial, so you choose a package with your own site in front of you.

Publish and connect your domain

Publishing, on the Starter trial or a paid plan, puts the site on a temporary address, with HTTPS already on. Then connect the domain you own, or buy one inside the app. Theo walks you through pointing both the root and the www version at the site and turning off forwarding and parking at the registrar. Email records stay as they are. The current site keeps serving visitors until the registrar's records update, usually within a few hours.

Connect Google Analytics and Search Console

Once the domain is active, click Connect Google and sign in once, and Theo sets up Google Analytics and Search Console. On Starter and Pro, the Growth Engine switches on when the domain and both connections are in place. The Growth tab then fills with the first pages and fixes as the keyword and competitor research turns into work. Each one is listed as it is done and held for your review until you publish it or turn on auto-publish.

The weekly work runs, and the report shows it

On Starter and Pro, Theo drafts pages and posts for your review, fixes what it finds and sends a weekly email. Search results build over months. The Starter trial starts with a free trial, and there is no long-term commitment. Cancel anytime. The site stays live until the paid period ends, the day the confirmation shows, and you can save your text and images before then.

Pricing

What it costs, in full

The ongoing search work is part of Starter and Pro. Basic is the site and hosting on its own. Starter starts with a free trial.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree trial	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 39 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

Package	Price per month, as of October 2026	How it is billed	What the price covers
Theo Starter	$69.99, with a free trial	Monthly; cancel anytime	Hosting and security, 4,500 chat credits a month for your changes, new pages and technical fixes every week for your review, and a weekly report
Theo Pro	$129.99	Monthly; cancel anytime	Everything in Starter, with 7,000 chat credits a month, more pages and posts each week and read-only access to the site code
Netlynx (agency)	From $99 (Standard) or from $199 (Enterprise)	Listed per month	Two tiers, Standard and Enterprise; ask what each one includes
Succeeding Small (agency)	$75 or $175	Listed per month	Hosting with 15 minutes of edits at $75; 30 minutes of edits plus analytics setup and speed work at $175
OuterBox (agency)	$100 to $2,500 (typical budgets)	A retainer, a la carte, or a mix of the two	Set by the retainer; extra development at $200 an hour
Opal Infotech (agency)	Sold as prepaid time, not a flat monthly fee	Prepaid blocks of hours that expire after two weeks to three months	Content changes, platform and plugin updates, backups, malware removal, broken links and performance work, until the hours run out
Webstix (agency)	Sold as prepaid time, not a flat monthly fee	$80 per prepaid 30-minute block	Support time, used as you need it

FAQ

Questions buyers ask

How much does a website maintenance package cost?

Theo's Starter package is $69.99 a month, with a free trial, and Pro is $129.99 a month. Month for month, Starter's $69.99 covers hosting, weekly pages, fixes and reports. Compare that with the $100 a month floor OuterBox publishes, Netlynx's $99 plan or Succeeding Small's $175 tier with 30 minutes of edits a month, all as of October 2026. Agency hour blocks start at $300 for 10 hours at Opal Infotech. Beyond the plan price, the paid extras are top-up credits, a domain if you buy one inside the app, and optional paid directory submission packages. You find those in the Boost checklist, which comes with Starter and Pro and walks you through your business listings step by step.

How soon does a package start working?

The site comes first: a free preview, usually ready in minutes, that you refine in the chat and publish when it reads right. The package starts the day you pick a plan, and the weekly research, pages, fixes and indexing switch on once your domain is connected and Google is linked. Linking takes one Google sign-in, after which Theo sets up Analytics and Search Console. The first report follows the first week of work, and the results build over months.

Who owns the website?

You do, on every package: the pages, words and photos are yours. Theo hosts the site, and before you leave you can save your text and images. A domain you already own stays at your registrar, and Theo walks you through pointing it at the site. One bought inside Theo is registered in your name and stays yours if you leave. Pro customers can also open and copy the site code through GitHub, read-only, and hand it to any developer.

Can I cancel a package?

Yes, at any time, on any plan, with no contract and no minimum term. The cancellation confirmation states the day the subscription ends, and the site keeps running until then. Compare that with an hour block that expires two weeks to three months after purchase, and ask any agency for its cancellation terms in writing before signing.

What should a monthly website maintenance package include?

Six things: hosting and security, technical fixes and page speed, new pages for what customers search, submission to Google, a report of what was done, and changes whenever hours, services, prices or photos change. A package whose list stops at backups and software updates protects the site without adding anything to it, so ask which of the six each tier covers before comparing prices. On Starter and Pro, Theo covers all six: the fixes, new pages, submission and report are weekly work that uses no chat credits, while the changes you ask for draw on the plan's credits.

What is the difference between a website maintenance package and a website maintenance plan?

None in practice: agencies use both words for the same product, a recurring fee that keeps a site working. Some sell it as a block of hours that expires, such as Opal Infotech's $300 for 10 hours over two weeks. Others sell a flat monthly tier, such as Netlynx's $99 and $199 plans, and Instatus's guide gives example tiers from $100 to $2,000. All of these figures are as of October 2026. Xfive's 2024 comparison sorts 19 providers into Upkeep and Enhance tiers, and the names say what matters: upkeep keeps the site as it is, and enhance adds to it. Theo's plans are flat monthly fees, and Starter and Pro sit on the enhance side, with the weekly pages and fixes included.

Do I still need a maintenance package on Wix, Squarespace or GoDaddy?

Those builders host the site and update their own software, but adding pages, fixing what stops Google from reading the site and getting new pages indexed is still work you do or hire out. Theo's audit of 6,861 small business websites found an estimated zero visitors a month from Google search at 50 percent of the 312 Wix sites with search data. The share was 49 percent of the 219 Squarespace sites and 58 percent of the 172 GoDaddy Website Builder sites. Theo can rebuild the site from its URL, keeping the look. On Starter or Pro, the monthly fee then pays for new pages and fixes instead of a builder subscription.

Does the weekly work use my chat credits?

No. On Starter and Pro, the research, pages, fixes, indexing and reports sit outside the credit count entirely. Credits pay only for the changes you ask for in chat: a few for a small edit, more for a new page or a redesign. Top-up credits roll over and never expire. If you have a site, the free audit shows what it gets from search today, with no login. If you do not, build one free and see it before choosing a package.