Are you ready to work with Theo?
Theo is ready to work for you.
Theo is a lot of people’s first experience of working with AI so closely. But our customers quickly find Theo a better and easier experience than Squarespace or Wix.
There’s no editor function. There’s no drag and drop. Everything is done in the chat box. Think of Theo as the website designer and just give him instructions on what you want to do in everyday American.
01
The process.
Your preview site might not look exactly how you want it. But don't worry. The preview site is just a concept presentation: a design to show you the kind of site Theo can build.
Talk to Theo to make any changes you want: refine images, adjust headlines, rearrange sections, or make the whole thing feel more like your business. And if you prefer, you can ask Theo to match the look of your existing site. Just enter your current URL and tell Theo to match it.
02
Changing stuff.
Changing stuff is as simple as telling Theo what you want changed, just as you would any other person. For instance, if you want to move a section, just type in the instruction: “Move the 5th section to above section 2.”
Or if you want to change the main headline, just type in: “Change main headline to ‘If you love pizza you’ll love us.’” Only use this exact phrase if you’re a pizza company, but you know what we mean.
If you want to add photos or videos, just drag them into the chat box and tell Theo where you want them placed. Images are automatically resized and optimized for the website and for different devices.
Whatever you want to do, Theo will get it. He’ll even make suggestions on how to improve what you’re asking for. As one owner put it on Trustpilot, “The platform is intuitive, well thought out, and easy to work with.”
03
Credits.
Credits are used when you ask Theo to make changes in chat, from a quick edit to a major overhaul. Theo’s ongoing growth work, including blog posts, landing pages, SEO fixes, and updates, is included in Starter and Pro and never uses credits.
Your plan includes monthly credits for those requested changes, and you can always purchase more for a major overhaul. Purchased top-up credits roll over and never expire.
You can view your balance any time under Website Settings (that’s the gear icon in the top-right corner) → Plan & Credits.
Still wondering Why did I run out of credits?
04
Connecting your domain.
Once you’re happy with your site it’s time to make sure everyone can see it. Theo will guide you through every step of the way. Your old website (if you have one) remains live until you change the domain’s DNS records, so you can get your new site ready first. Theo guides the connection and certificate setup, and our team is here if you need a hand.
05
It’s your site. Not ours.
You will always own your website and its content. The site is hosted by Theo, and Pro customers can access and copy the website code through GitHub. There is no long-term commitment, and you can cancel at any time.
Your cancellation confirmation shows when your subscription ends, so you can plan a move at your own pace. If you’re moving to another host, copy your site and images and get the new site working before your Theo hosting ends.
06
Now let’s get you found.
Once your site is live, Theo’s real work begins: to get your business found. Using and automating common SEO tactics, Theo takes on the jobs of an agency, an SEO company, or your nephew charging you $50 an hour, but at a fraction of the price. And we are at it, 24/7/365.
Some of the jobs we do:
- Research keywords and competitors in your market
- Build dedicated pages, blog posts, and landing pages
- Fix technical SEO issues
- Improve page speed
- Submit your sitemap so Google finds every new page
- Work to earn citations in AI search tools, including ChatGPT and Google AI Overviews
- Build authority
- Track website analytics and performance
This work snowballs over several months. You may not notice much of a difference after a week, but Theo keeps building on the work: more useful content, better pages, and more opportunities for customers to find you. Results happen over time, not overnight; the longer we work together, the more your website can learn, improve, and deliver. How long until I show up on Google? The four ways it adds up are on Ready, Set, Grow.
You say it, we build it.
It’s not like we turn you into a website developer in seconds. But also, it kinda is. We’ll build you a site, then you can tweak it, update it, change it, or redesign it just by telling Theo what you want to do. And in seconds, it’ll be done. Literally.
Built to be found.
The site Theo creates is built to reach people looking for businesses like yours. Theo learns what potential customers are looking for, keeps your landing pages up to date, and publishes fresh posts and pages on a steady cadence. We keep an eye on what changes over time, so your site stays useful and current.
Built to compete.
Theo levels the playing field for small businesses and gives you the kind of support most agencies charge thousands for. We handle the technical work: updates, speed, security, and the authority work that credible sites need. That frees you to build your business while Theo keeps strengthening your online presence.
Built to succeed.
The frustrations of managing your current site are solved quickly. What was once difficult and costly becomes easy and enjoyable. More importantly, Theo gives your business a stronger foundation to keep growing, bringing in more traffic and turning that attention into more sales over time.
07
E-commerce.
Your connected commerce provider handles checkout, payments, and order records. Theo builds the website customers use to discover your products.
Connect your Shopify or Wix store and sell right on your site. Your products, prices and stock appear on your own pages with a cart, and checkout completes through your store's secure checkout. Your store keeps doing what it does today: inventory, orders, payments and shipping. You manage products in one place, your store.
Shopify and Wix are both direct integrations available to every Theo account. We recommend Shopify if you are choosing a new store. Etsy, Big Cartel, Gumroad, Payhip and PayPal sellers keep their checkout, and Theo builds a storefront that links to their listings. For a WooCommerce, Square Online or other website-platform store, our first suggestion is a move to Shopify; you can also keep the store on its platform at shop.yourdomain.com while your Theo site takes the main domain, or keep both where they are and put a separate Theo site on a subdomain.
08
Other third-party apps and services.
Theo is your marketing website. It works alongside the membership, booking, point-of-sale, reservation, and event tools your business already uses.
Theo does not operate a member database or process checkout directly. Instead, Theo acts as the public-facing website that gets your business found and links customers to the tools that keep your business running.
09
Always here. Ready to listen.
If you’ve any other questions or issues, we are always here. A good place to start is to simply ask Theo himself. He almost always knows the answer, but if you need any extra assistance or you’d like to make a suggestion, our carbon-based support team is ready to help on our Contact Us page.


