Three packages with prices

Website Design Packages for Small Business

Theo's three website design packages are Basic at $29.99 a month for the site and hosting, Starter at $69.99 a month with the ongoing SEO work included (free for the first 30 days), and Pro at $129.99 a month. The build is free on every package, so you see the site before you choose one.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

Plumbing company demo website built by Theo

Basic $29.99, Starter $69.99, Pro $129.99 a month, build and hosting included
Starter is free for the first 30 days
Build the site free and see it before you decide
Month to month, cancel anytime, you own the site

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.6 out of 5 on Trustpilot from 26 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

A website design package from Theo is a monthly plan that covers the site build, hosting and security, and the changes you ask for in chat. Basic is $29.99 a month for the site and hosting. Starter is $69.99 a month, free for the first 30 days, and adds the ongoing SEO and growth work. Pro is $129.99 a month with more room for changes. The build is free on every package, so you see the site before you pay. Succeeding Small, an agency, prices its starter site at $2,500 one time plus $75 or $175 a month for hosting and management, as of September 2026. Compare the packages below, then choose one on the pricing page.

The packages

What each website design package includes

Every package includes the site build, managed hosting, HTTPS security, and changes made through chat. The differences are how many chat credits you get each month and whether the ongoing work to get the business found is included. The demo sites Theo built for a plumbing company, a neighborhood restaurant and a CPA firm show the kind of site every package starts from; the pages in those demos are the build, not add-ons.

Basic, $29.99 a month: the site, hosted and changeable

Basic is the site build, managed hosting and security, and 1,500 chat credits a month for changes you ask for in plain English. It fits a business whose customers already know where to find it, like the restaurant demo: the menu written as text so search engines read it, hours and address on every page, reservation and ordering links to the tools the kitchen uses, and an event and catering page. The search work starts at Starter, $69.99 a month.

Starter, $69.99 a month, free for the first 30 days: the site plus the weekly search work

Starter is everything in Basic plus 4,500 chat credits and the ongoing SEO and growth work: keyword and competitor research, new pages and blog posts every week, technical fixes, page speed, submitting pages to Google through Search Console, and work toward citations in ChatGPT and Google AI Overviews. None of it uses credits. The plumbing demo shows what that work builds on: separate pages for repair, drains and water heaters, service-area pages by town, and reviews and license details; on Starter, Theo keeps adding pages like those. The first 30 days are free; once your domain and both Google connections are in place, the work shows up in the Growth tab during the trial.

Pro, $129.99 a month: more changes, more pages, the code

Pro is everything in Starter plus 7,000 chat credits a month, more weekly pages and posts, room for bigger changes such as a full redesign, and read-only access to the site code through GitHub. It fits a business with many services and a site that changes often. The CPA demo, with services split for individuals and businesses, a tax season page, a secure portal link, and a team and credentials page, is the kind of site that keeps asking for new pages through the year.

Chat credits: what the monthly allowance buys

Credits pay for the changes you ask for in chat. A small edit, such as a new phone number or a swapped photo, uses few; a new page uses more; a redesign uses the most. The growth work on Starter and Pro never draws on them, so a busy week of new posts costs nothing extra.

What costs extra, and what every package leaves out

The paid extras are top-up credits, a domain name if you buy it through Theo instead of connecting one you already own, and the optional backlink packages in the Boost checklist. Theo does not process payments, run bookings or a member database, sell templates, or take on custom development, so none of those appear on any package. The tools that do those jobs are linked from the site instead: Calendly, Acuity or Square Appointments for appointments, Jobber, Housecall Pro or ServiceTitan for a trade, Toast or OpenTable for a restaurant, Mindbody for a studio. Theo's Boost checklist walks you through the listings that matter: Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp.

Stores on every package

Connect a Shopify or Wix store on any package and its products, prices and stock appear on the site with a cart; the buyer pays on the store itself, and you manage products in the store and click Refresh my products after a change. Theo recommends Shopify for a new store. Sellers on Etsy, WooCommerce, Square Online, Big Cartel, Gumroad, Payhip or PayPal keep the checkout they have and get a storefront that links to their real listings, which can also live at shop.yourdomain.com. WooCommerce keeps its WordPress hosting, so no migration is required.

Who this is for

Who these packages are for

These packages fit a small business in the United States that needs a professional site without an agency quote or a month spent learning a builder. Pick Basic if you want the site built and hosted, with the ability to change it by typing what you want. Pick Starter or Pro if you also want the site to bring in customers from Google and AI search, because that work is included and new pages, posts and fixes arrive every week. Owners moving from Wix, Squarespace or GoDaddy, owners with no site yet, and owners whose agency-built site is out of date all start the same way: a free preview, then a choice of package.

Which package

How to choose between Basic, Starter and Pro

Three questions, asked the way owners ask them, settle which package fits.

Do I need the site to bring in new customers, or just to exist?

If the site is a place to send people who already know you, Basic covers it. If you want people who have never heard of you to find it on Google or in ChatGPT, that takes the ongoing work, and that starts at Starter, $69.99 a month. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search. That number is why the search work is sold as a package rather than an add-on: a site that exists is not the same as a site that gets found.

How often will I change the site?

Every package lets you ask for changes in chat; credits are the limit. A phone number or a photo costs little, a new service page more, a full redesign the most, so a shop that updates hours and specials fits Basic, a firm that adds a page for each new service fits Starter, and a business planning a redesign or several new pages a month fits Pro. One busy month calls for a top-up, not a bigger package.

Is the monthly price the whole price?

Nearly. Three things can add to the bill, all optional: top-up credits if a month calls for more changes than the package holds, a domain name if you buy it through Theo instead of bringing your own, and the backlink packages offered in the Boost checklist. Hosting and HTTPS are inside every package's price, and on Starter and Pro so are the weekly work and the reports.

Included

What Theo handles

The site build

Theo builds the site from a short description of the business, or matches the look of your current site from its address: home, a page for each service, about, contact, and the pages customers ask about. Every page gets a title, headings and a description written for what it is about, and the copy is written from what you type, so there is no copywriting line on the bill.

Hosting and security

Theo hosts every site it builds as a static site served over HTTPS, on every package. There is nothing to install, patch or renew, and no hosting fee separate from the monthly price.

Changes in plain English

There is no drag-and-drop editor. Type what you want changed, such as move the fifth section above section two, drag photos into the chat, and Theo makes the change. The package's monthly credits cover routine changes.

Your domain

Use a domain you already own or buy one inside Theo. Theo walks you through pointing it at the site, both the root and the www version, turning off forwarding and parking at the registrar, and leaving the email records alone. Once the registrar's records update, usually within a few hours, the domain connects; your old site stays live until it does.

Ongoing SEO work on Starter and Pro

On Starter and Pro the work is the research, pages, posts and fixes listed under Starter, plus, over time, refinements to the copy, calls to action and page flow. It runs continuously, compounds over months, and shows up in the Growth tab and a weekly report. Nobody can promise a ranking; the Growth tab shows the work instead.

Weekly reports and analytics

Once your domain, Google Analytics and Search Console are connected, Theo tracks what the site gets from search. On Starter and Pro the weekly report shows that beside the work done the same week, and the Growth tab keeps the running record between reports.

Process

How it happens

Describe the business, or paste your current site's address

Theo builds a preview from what you type, or from the look of your current site. The first preview is usually ready in minutes and the build is free, so you see the site before you decide anything. What you see is a working draft: every page, the copy, the layout, and the photos you drag into the chat.

Refine it in chat

Ask for changes in plain English, such as a shorter home page headline or the reviews moved above the services, until it looks right. Your current site, if you have one, stays live throughout.

Pick a package, publish and connect your domain

Choose Basic, Starter or Pro on the pricing page; Starter is free for the first 30 days. Publishing puts the site on a temporary address; then point your domain at it, or buy one inside Theo, and connect Google Analytics and Search Console once the domain is active. If you are moving from another site, the old addresses that still get traffic or carry links are redirected to the matching new pages once Search Console is connected, and on Starter and Pro the new pages are submitted to Google through Search Console.

The work continues

On Starter and Pro, the Growth Engine switches on once the domain and both Google connections are in place. New pages, posts and technical fixes arrive every week in the Growth tab. On Basic, the site stays as you published it, hosted and secured, and changes when you ask for one in chat.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.6 out of 5 on Trustpilot from 26 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Typical agency	DIY builder
Build cost	Free; you see the site before you pay	$2,500 one time for Succeeding Small's starter site, as of September 2026; custom design priced per project	None, but you build it yourself
Monthly cost	$29.99 Basic, $69.99 Starter, $129.99 Pro; hosting included	$75 or $175 a month for hosting and management at Succeeding Small	A monthly builder subscription plus your time
Who builds it	Theo, from a short description or the look of your current site; first preview usually in minutes	A designer, after a discovery call and revision rounds	You, from a template
Copy and blog posts	Copy written in the build; pages and posts every week on Starter and Pro, using no credits	Add-ons at Succeeding Small: copywriting $900, blog creation $300	You write and publish them
Changes after launch	Type the change in chat; 1,500 to 7,000 credits a month by package, top-ups roll over	A change request under the management plan	You make them yourself
Ongoing SEO	Included on Starter and Pro: research, new pages, technical fixes, indexing through Search Console	No ongoing search program listed; a one-time on-page SEO setup with the $2,500 starter site and speed optimization on the $175 plan; blog creation is a $300 add-on	Not included; you do it or pay for an add-on
Commitment	Month to month; cancel anytime	A project contract plus a monthly plan	Monthly or annual subscription
Ownership	Yours: the site and every page on it; Pro can also read the code on GitHub	Set by the contract; ask before you sign	Your content; the site stays on the builder's platform

FAQ

Questions buyers ask

How much does a website design package cost?

Theo's packages are $29.99 a month for Basic, $69.99 a month for Starter (free for the first 30 days) and $129.99 a month for Pro, with the build included in each. An agency package runs higher: Succeeding Small's starter site is $2,500 one time, with hosting and management at $75 or $175 a month and copywriting ($900) and blog creation ($300) sold as add-ons, as of September 2026. The website cost calculator compares Theo with a builder, a freelancer and an agency over one to three years and counts your own hours.

How long does it take to get the site?

The first preview is usually ready in minutes after you describe the business or paste your current site's address. You then refine it in chat and publish when it looks right; there is no discovery call, kickoff meeting or revision schedule to wait on. The site reaches your own domain once the registrar's records update, usually within a few hours after you point it, and your old site stays live until then.

Do I own the website?

Yes. You own the site and its content on every package, and Theo hosts it. Pro customers can read and copy the site code through GitHub, and any owner who leaves can take a copy of the site and its images to move elsewhere.

Can I cancel a package?

Yes. Every package is month to month with no long-term commitment, and the cancellation confirmation shows the date the subscription ends. If the reason is a busy month that used up the chat credits, a top-up is the smaller step; those credits roll over and never expire.

What is the difference between Basic and Starter?

Basic is the site: build, hosting, security and 1,500 chat credits a month, with no ongoing work. Starter adds the ongoing SEO and growth work that brings visitors from Google and AI search, plus 4,500 credits, for $69.99 a month against $29.99 for Basic. Starter is free for the first 30 days, and that trial is separate from the free build, which happens before you pick any package at all.

Who writes the copy and the blog posts?

Theo writes the copy in the build from what you type about the business, and rewrites any line you ask it to in chat; you supply the photos, the reviews and details such as licenses or hours. On Starter and Pro, Theo also drafts new pages and blog posts every week as part of the growth work and holds them in the Growth tab for your review; they go live when you publish them or turn on auto-publish.

Do the packages include an online store?

Yes, on every package, by connecting a store: Shopify and Wix connect directly with checkout on the store; Etsy, WooCommerce, Square Online, Big Cartel, Gumroad, Payhip and PayPal sellers keep their checkout.

What do the packages not include?

Payments, bookings, a member database, templates and custom development. Booking, scheduling and reservation tools such as Calendly, Jobber and OpenTable are linked from the site rather than replaced, and Theo's Boost checklist walks you through the listings that matter, such as Google Business Profile and Yelp. If you already have a site, the free audit shows what it gets from search today; if you do not, describe the business and see the free preview before you choose a package.