Website design for cleaning companies

Cleaning Company Website Design

Theo builds a cleaning company website with one path for homes and one for offices, a quote form, and the proof a customer checks before handing over a key. Built and hosted from $29.99 a month on Basic; the ongoing search work from $69.99 on Starter, free for 30 days.

Build a site free and see it first See If Google Can Find You - Free

By Theo. Updated September 28, 2026.

Cleaning service demo website built by Theo

Separate paths for homes and for offices
Bonded, insured and background-checked, next to the quote button
A quote form built to price the job
A page for each town the crews already drive to

From $29.99 a month on Basic. Starter is free for 30 days.
Rated 4.7 out of 5 on Trustpilot from 27 reviews
10,000+ sites built
Your first build is on Theo: see the site before you decide

A cleaning customer is handing a stranger the house key or the office alarm code, and the website is where that decision starts. Theo builds a cleaning company website the way the business sells: one path for homeowners, one for offices, a page for each service and each town you serve, the bonded and insured line next to the quote button, and a quote form that asks for the size of the space and how often. Basic is $29.99 a month for the site and hosting. Starter is $69.99 a month and adds the ongoing search work, free for the first 30 days. The first build is free, and you see it before you decide.

In Theo's audit of 5,974 small business websites, 39 percent of the 373 home services and trades sites with search data got an estimated zero visitors a month from Google search, and 58 percent got fewer than ten. See the research.

What the site needs

What a cleaning company website needs

A cleaning customer is deciding who to let into a home or an office when nobody is there. The site has to answer fast: do you clean places like mine, do you come to my area, who are the people you send, and what will it cost. The cleaning service demo site shows the shape in one place: residential and commercial pages, a quote request, bonded and insured details and service areas.

One path for homes, one for businesses

A homeowner wants a weekly, biweekly or monthly plan, a starting price and a date. An office manager wants a walkthrough, a written proposal, after-hours crews and a certificate of insurance. The home page splits on the first screen, home cleaning on one side and office and commercial cleaning on the other, each leading to its own pages and its own form. A property manager with a dozen rental units is a third customer; the turnover page speaks to them, with a per-unit rate.

A page for each service, with what is included

Recurring house cleaning, deep cleaning, move-in and move-out cleaning, rental turnovers, post-construction cleanup and office cleaning each get a page. Each one lists what is included room by room, with the oven, the fridge, interior windows and laundry marked as add-ons, how long a visit takes, what the crew brings, and how the price is set. A page that says exactly what a deep clean covers gets fewer 'does that include the oven' calls and more forms, and it is the page Google can show for 'deep cleaning services' in your town.

Proof where the customer looks

Bonded and insured, background-checked and trained staff, the same team each visit, and a re-clean if something was missed where the company offers one, in that order, next to every quote button and again in the footer. Photos of the actual crew in uniform beside the lettered van, not stock pictures, because a homeowner is checking who will be in the house. The Google reviews you paste into chat sit on the home page with a link to the full list, and the about page names the owner and how long the company has cleaned locally.

A page for each town you serve

Service-area pages name the towns, neighborhoods and zip codes the crews cover, so a customer confirms coverage before filling out the form and Google has a page to show for 'house cleaning' plus that town. Each town page carries the plans, the starting rate and the same quote form, not a copy of the home page with the town name swapped in. Add a town, say so in chat and the page is written; drop one and the page comes down.

A quote form that does the first call's work

The form asks for the type of space, bedrooms and bathrooms, the frequency, pets, the preferred date and a phone number, so your office sends a real quote without a call back. It is short enough to finish on a phone and sends to your inbox, or the quote button opens the request page in the scheduling tool your office already uses. The thank-you page says when to expect the reply. A form that asks for the street address before it shows a price loses the homeowner who was only checking whether you were in range.

Answers to the questions your office repeats

Behind the service pages sit short posts that answer what the phone gets asked every week: why the first visit costs more than the recurring rate, whether the crew brings supplies, whether someone needs to be home, how to get a rental ready for a turnover. Each answer is a page Google can show for that exact question and a link from the matching service page. On Starter and Pro these posts are part of the ongoing search work; on Basic you ask for them in chat and they use credits.

Who this is for

For cleaning companies that want quote requests, not a page editor

This page is for the owner of a residential or commercial cleaning company, one crew or ten, who is paying for a cleaning business website that has never sent a quote request, or who is starting out with nothing to point a business card at. Theo fits an owner who would rather type 'add a move-out cleaning page' in a chat than learn an editor, and who wants the site to cover the towns the crews already drive to. A company that books and takes payment online keeps that in its scheduling tool; the site links straight to it.

Before you decide

Three questions cleaning company owners ask

Most of what comes up when you look for a cleaning company website is a template you fill in yourself. These are the questions owners ask once they have looked at a few.

Most of my jobs come from referrals. Do I need more than a one-page site?

A referred customer still checks the site before handing over a key, so even a referral business needs the plans, the towns, the bonded and insured line and a quote form on it. Every Theo build has more than one page from the start, a page per service and a page per town, and Basic at $29.99 a month builds and hosts them. Those pages start earning their keep when you want jobs from people who have never heard of you; they search by town and by service, and getting each page found by them is the ongoing search work on Starter at $69.99 a month, free for 30 days.

Should I put prices on the site?

Put a starting rate for a recurring clean and say what moves it: bedrooms, bathrooms, pets, the first-visit deep clean. It answers the first question a homeowner has and spares your office the calls from people who were never in range. The exact quote still comes from your form or booking tool; when the rate card changes, you tell Theo in chat and the page changes.

I have a designer's quote in one tab and a template in the other. Where does Theo fit?

A template gives you the shell and leaves the writing, the town pages and the updates to you. A designer writes it once for a project fee; changes after launch come back as hourly invoices. Theo writes the pages from what you tell it, changes them when you ask in chat, and on Starter keeps adding pages and posts every week, for $69.99 a month after the first free 30 days. The website cost calculator compares a builder, a freelancer, an agency and Theo over the years you pick, and the first build is free, so you see the pages first.

Included

What Theo handles

The build

From one conversation about how you price and where you drive, Theo writes the home page with its two paths, a page for each service, a page for each town, and the about, reviews and contact pages, or matches the look of your current site from its URL. Give Theo the rate card, what a standard clean includes, the towns and the insurance details, and the pages come back written in those terms.

Hosting and security

A cleaning company's Theo site is a static site, served over HTTPS and hosted by Theo, so there is no plugin to update after a day of routes, and no separate hosting bill. The site is up when a homeowner finally sits down after dinner to look for a cleaner, and it loads fast on a phone in the driveway. Hosting is part of every plan, Basic included.

Changes in plain English

Say 'raise the biweekly rate to match the new rate card', 'add a post-construction cleanup page' or 'put the holiday hours on the home page' and Theo makes the change. Drag in crew photos or a before-and-after from a move-out clean, say where they go, and Theo places them. Each change uses chat credits: a rate change uses a little, a new service page more, a redesign the most. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000, and top-up credits never expire.

Ongoing search work on Starter and Pro

For a cleaning company the pages that matter are one per town, one per service people search by name (move-out, deep, office cleaning), and posts that answer what your office gets asked. Theo researches the searches in your area and who already shows up for them, writes those pages and posts weekly, fixes technical issues, improves page speed, submits pages through Search Console and works toward citations in ChatGPT and Google AI Overviews; the SEO services page lists the rest. None of it uses chat credits, and it runs whether or not you open the chat.

Google connections and listings

Once your domain is live, Theo connects Analytics and Search Console, so you can see which town and service pages the searches land on. The Boost checklist then walks through Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp, the listings a homeowner checks right after your site, with the same service list, hours and service area on each so the profiles and the site agree.

Reports you read between jobs

On Starter and Pro, the Growth tab lists each town page, post and fix as it is drafted; nothing goes live until you publish it or turn auto-publish on. A weekly report arrives by email, short enough to read in the truck and to show the office manager who asks what the website is doing. When the move-out page starts pulling visitors in March, you see it there and can ask in chat for more pages like it.

Process

How it happens

Describe the company

Tell Theo your services and plans, the towns you cover, whether you clean homes, offices or both, and where quote requests go. Add the rate card, what a standard clean includes, the insurance and bonding details, crew photos and review links; if there is a current site, give its URL and Theo keeps the logo and colors. A company that has not settled its office rates can leave that page at 'request a walkthrough' and add rates later. The first build is free.

Read the preview between jobs

The first preview is usually ready in minutes and opens as a starting draft: the home page split into homes and offices, a page per service, a page per town. Read it on your phone the way a homeowner would, then ask in chat for what is off: 'the deep-clean page should list the oven and the fridge as add-ons', 'move the reviews above the plans'. When it reads like your company, publish it.

Connect your domain and Google

Theo walks you through pointing your domain at the new site, root and www; the registrar's records usually update within a few hours, and your current site stays live until they do. If the domain came with email, those records stay as they are. Then Analytics and Search Console connect, so a search for house cleaning in your town shows up where you can see it.

The growth work starts

On Starter or Pro, once the domain and both Google connections are in place, the Growth Engine researches the searches in your area and builds the pages a cleaning customer searches by name: one per town you serve, the services searched by name, and posts that answer what your office gets asked. Each page waits in the Growth tab for your review unless you turn auto-publish on, and is submitted through Search Console once it is live; the weekly report shows what went up. The work compounds over months, and none of it uses your chat credits. On Basic there is no growth work.

Pricing

What it costs, in full

The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.

Plan	Per month	Ongoing search work	Chat credits	Best for
Basic	$29.99	Not included	1,500 a month	Owners who just want their site live and easy to update.
StarterFree for 30 days	$69.99	Included, uses no credits	4,500 a month	Owners who want the site handled without heavy publishing volume.
Pro	$129.99	Included, uses no credits	7,000 a month	Owners who want more capacity, more publishing, and more room to experiment.

No contract, cancel anytime, and you own the site and its content. Top-up credits roll over and never expire. Full pricing and what credits are.

Reviews

What customers say

Rated 4.7 out of 5 on Trustpilot from 27 reviews.

Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful

Greg on Trustpilot

Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.

Tom Drymalski on Trustpilot

This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.

Josh Buoy on Trustpilot

Compare

Theo against the alternatives

	Theo	Agency or designer	DIY builder
Monthly cost	$29.99 Basic (site and hosting); $69.99 Starter (adds the search work, free for 30 days); $129.99 Pro	A design quote up front, hourly changes, a retainer for the search work	A subscription, plus the nights you spend on it after the last route
Cost to start	None: the first build is free, and Starter's first 30 days are free	Housecall Pro's guide to cleaning company websites puts a hired designer at $1,000 to $10,000 or more, as of September 2026	A template purchase, then the evenings to fill it in
Home and business pages	Two paths, each with its own quote form	Scoped at kickoff; the second path is a change order	One template, so the office manager reads about bedrooms and bathrooms
Service-area pages	Built in, one per town you serve	Added over months as part of the retainer	You copy the page for each town and rewrite it
Proof next to the button	Bonded and insured, background checks, crew photos and reviews beside every quote button	Depends on the brief; often a separate testimonials page	A testimonial block you fill in, wherever the template put it
Changes after launch	Type it in chat: 'add a rental turnover page'	A ticket, billed by the hour	You open the editor after the crews are done
Ongoing search work	Included on Starter and Pro; never uses credits	A separate retainer	Not included; the town pages are yours to write
Ownership and leaving	You own the site; cancel anytime; copy it to move	Depends on the contract; ask who holds the domain	The pages stay on their platform

FAQ

Questions buyers ask

How much does a cleaning company website cost?

A cleaning company website built and hosted is $29.99 a month on Basic; Starter is $69.99 a month, free for the first 30 days, and adds the ongoing search work with weekly pages and fixes; Pro is $129.99 with more weekly pages and read-only site code access. There is nothing up front on any plan; the extras are all optional: top-up credits, a domain bought through Theo and the paid backlink packages in the Boost checklist. Housecall Pro's guide to cleaning company websites puts a hired designer at $1,000 to $10,000 or more, as of September 2026, before hosting or changes. Pricing lists each plan.

How long does it take to get a cleaning website live?

The first preview is usually ready in minutes; you refine it in chat and publish when the plans, towns and proof read right. Your domain connects once your registrar's records update, usually within a few hours, and the old site stays up until then. If spring and the summer move-out season are when your phone rings, start in the quiet weeks after the holidays so the town pages are live before the calls start.

Who owns the website?

The site is yours: the copy, the crew photos and the reviews page; Theo hosts it. If you sell the company or bring the site in-house, you copy the site and images and take them with you. Pro adds read-only access to the site code through GitHub.

Can I cancel?

Yes, anytime, with no contract. The confirmation shows the day the subscription ends, and the site stays up until that day. An owner who drops office cleaning for the winter does not need to cancel; ask Theo in chat to take the business path down and put it back in the spring.

Is this a template?

No. There is nothing to drag around and no theme to pick. You tell Theo how the company works: weekly, biweekly and monthly plans, a first-visit deep clean, move-out cleaning priced by bedrooms and bathrooms, office cleaning after hours, and Theo writes the pages from that. Add carpet cleaning next year, say so in chat, and the pages change.

Will the site show up on Google?

A customer types 'house cleaning' and a town, or 'move out cleaning near me'. In Theo's audit of 5,974 small business websites, 48 percent of the 4,027 sites with search data got an estimated zero visitors a month from Google search. On Starter and Pro, Theo builds a page for each of those searches, fixes what slows the site down and submits every page through Search Console; where a page lands is Google's call, and those pages, fixes and submissions are what move it. The guide to getting a website on Google explains what happens between publishing a page and seeing it in results.

Can Theo redesign my existing cleaning site?

Yes. Give Theo the URL; if the current site is one long page with a phone number at the bottom, Theo keeps your logo and colors and rebuilds it as a home path, a business path, a page per service and town, and a quote form. Your current site stays live until you move the domain, and the old addresses that still get traffic or carry links are redirected to the matching new pages once Search Console is connected, on every plan; submitting the new pages to Google is part of the search work on Starter and Pro.

Does Theo write the pages, or do I?

Theo writes them from what you say in chat: the services and plans, the rate card, what a standard clean includes, the towns, the insurance details, how the company started. You read the preview as the owner and correct what is off, 'the crews do not clean windows' or 'office crews work after six', and Theo rewrites that part. Nothing arrives as a blank to fill in.

Your industry

Questions specific to what you do

What should a cleaning business website include?

A home path and a business path, one page per service, a page per town, and your plans with a starting rate. Then the proof: bonded and insured and background-check lines next to the quote button, real crew photos, Google reviews. Then a quote form that asks for the space and the frequency, so your office can price the job without a call back, and a phone number in the header.

Does the site work with Jobber, Housecall Pro or Square Appointments?

Yes, alongside them. Scheduling and payments stay in the tool your office already runs. The quote button on every page opens the request form or online booking page in your tool, where the customer picks the service, enters bedrooms and bathrooms, chooses weekly, biweekly or monthly and picks a date; the request lands where your office already dispatches from. The Jobber page shows how that path is wired.

How should the site show bonding, insurance and background checks?

Say it in the words a customer searches for: bonded and insured, background-checked, trained and uniformed, the same team each visit. Put the line in the footer, on the about page and next to every quote button. Office managers ask for a certificate of insurance before a walkthrough, so the business page should say you send one on request. Claim only what the company does.

What photos should a cleaning company website use?

The real crew in uniform, the lettered van, the owner, and a before-and-after from a move-out or post-construction job, taken with the customer's permission. A phone camera in daylight is enough; a homeowner is checking who will be in the house, not judging the lighting. Stock photos of a model with a bucket say nothing about your company, so leave them out. Drag the photos into the chat, say where they go, and Theo places them.

What makes a cleaning company website convert?

A quote button on every screen, a form short enough to finish on a phone, the bonded and insured line next to the button, and a starting rate so a homeowner knows you are in range. Each page answers the search that brought the visitor: the move-out page lists what is included and how the price is set; the office page leads with after-hours crews and the walkthrough. Then say how soon your office calls back, and call back in that window.

What mistakes do cleaning company websites make?

One page that talks to homeowners and office managers at once, so neither finds their answer. A phone number only in the footer, no towns named, no price signal, and a form that asks for the street address before it says anything about cost. Stock photos in place of the crew, and an about page about a passion for cleanliness instead of who the owner is and how long the company has served the area. Each fix is a page or a line.