Topic
Why do visitors leave without calling, and what fixes it?
Navigation, trust and the mistakes that cost inquiries.
Most visitors leave because the first screen does not say what the business does and where, the next step is hard to find, or nothing on the page proves the business is real. The fixes are a headline that names the service and the place, one clear button on every page, real photos and reviews, and a header with fewer choices; the guides below take each one in turn. On Starter and Pro, Theo's ongoing growth work keeps refining the copy, the calls to action and the page flow after launch.
6 guides
Guides on this topic
Social Media Marketing for Small Business
A practical way for small businesses to use social media without turning it into a second full-time job.
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How to Improve Website Conversion Rate: 13 Fixes for a Small Business Site
Why a small business site does not turn visits into calls, bookings or orders, how to tell a traffic problem from a page problem, and 13 fixes in the order to make them, with how long each takes. High bounce rate and user experience are covered here too.
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Website Navigation Examples: 12 Small Business Menus and 20 Best Practices
Recommended header menus for twelve small business trades, each with a screenshot of a demo site Theo built that shows the demo's header button and hero, then twenty navigation best practices in four groups, the mistakes that hide pages from customers, and a ten-minute test to run on a phone and a laptop before publishing.
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How to Build Trust on a Website
Twenty-four trust signals in seven groups, where each one belongs on the page, what they look like for nine common trades, and how Theo builds them in from the first preview.
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Service Business Website: What It Needs, With 12 Examples
What a service business website needs, shown on twelve demo sites Theo built for a plumber, a cleaning company, an auto repair shop, a dentist, a vet, a med spa, a law firm, a CPA, a real estate agent, a photographer, a tutor and a business coach, with a checklist and costs.
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15 Website Design Mistakes Small Businesses Make, and the Fix for Each
Fifteen website design mistakes that make a small business site lose the customers it gets, what each one looks like on the page, how long the fix takes, and which to fix first.
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