Website maintenance
Recurring checks, page health, links, and important lead paths stay watched so the site does not quietly decay.
Website Care Plans
Theo gives small businesses website care plans that include maintenance, updates, hosting, publishing, SEO cleanup, conversion improvements, and support.

Best Fit
Website care plans are usually sold as protection after launch: updates, backups, monitoring, and small fixes. That matters, but a small-business website also needs current pages, useful publishing, cleaner search structure, and clearer paths to action.
Theo is built for the business owner who wants the website to keep producing value after launch, not another login and task list to babysit.
Included
Recurring checks, page health, links, and important lead paths stay watched so the site does not quietly decay.
Service details, offers, images, proof, FAQs, and calls to action can keep pace with the business.
The website has a stable home without forcing the owner to manage another hosting account.
New pages and guides keep expanding the searches the website can answer over time.
Titles, descriptions, headings, internal links, sitemap coverage, and page structure keep getting sharpened.
Copy, FAQs, CTAs, and page flow are refined so visitors have a clearer reason to act.
Process
Theo looks at the site, offer, buyer questions, and recurring risks before treating care as a generic checklist.
Hosting, updates, links, support needs, and basic site quality stay handled in one place.
Page updates, content refreshes, new sections, and service details keep the site current.
Publishing, SEO cleanup, and conversion updates help the website grow instead of merely surviving another month.
Compare
| Option | What it usually covers | Common gap |
|---|---|---|
| Theo | Care, hosting, maintenance, updates, publishing, SEO cleanup, conversion work, and support | Best when the site should keep improving, not just stay online |
| Basic care plan | Updates, backups, uptime checks, security scans, and small fixes | Content, SEO, service pages, and conversion may sit elsewhere |
| Managed hosting | Server, backups, uptime, and technical support | Offer clarity, page updates, publishing, and buyer-path improvement |
| DIY builder | Hosting, templates, and editing tools | You still own the care, judgment, writing, SEO, and quality checks |
FAQ
A website care plan is recurring help that keeps a website maintained, updated, supported, and working after launch. Theo also includes publishing, SEO cleanup, conversion improvements, hosting, and ongoing website management.
They overlap. Maintenance usually protects the site from breaking or becoming stale. A stronger care plan also keeps pages current, improves buyer paths, supports search, and helps the site keep producing value.
A care plan fits small business owners who want the website handled after launch without coordinating hosting, maintenance, support, content updates, SEO work, and conversion fixes separately.