Agency partners
Theo builds and hosts small business websites behind the agency's own client relationship, and on Starter and Pro it keeps working on them after launch. Agencies agree on the handoff in a conversation that starts on the Contact Us page.
White label web design with Theo means the agency keeps the client and its own fee. Theo does the website work behind it: the build, the hosting, changes after launch and, on Starter and Pro, the ongoing search work. Client plans are $29.99 a month for a site with hosting (Basic), $69.99 a month with the growth program (Starter, free for the first 30 days) and $129.99 a month (Pro). The pricing page lists what each includes. No separate partner rate card exists: agencies pay those plan prices per site. The handoff and what the client sees are agreed with each agency. The first build is free, so an agency can show a client the preview before anyone commits.
Sites Theo built
Client sites that work for an agency fit each client's own trade and voice instead of reading like the same site with a new logo: a professional firm sells trust, a contractor sells a schedule, a nonprofit sells seats and classes. Below are three example sites Theo built in those trades, each in its own look, with what it gets right and a live version to open with a client.
Built by Theo
Rookwell Wealth Partners
What it gets right
Built by Theo
Quintanar Commercial Builders
What it gets right
Built by Theo
Harrowlight Community Arts
What it gets right
Want to see live customer sites in your industry? Ask the team, and they will share the ones whose owners have agreed. Or see every example.
What the client gets
Every client site starts from a brief or the URL of the current site and is refined in chat. Once published, it sits on a temporary address until the client's domain is pointed at it. The live site is static, served over HTTPS and hosted by Theo.
Theo can match the look of an existing site from its URL, so a client whose current site already looks right keeps that look. Photos go into the chat by drag and drop. The pages follow the trade. The Rookwell Wealth Partners site carries the Form ADV and Form CRS pages an advisory firm needs, beside its advisors and fees. The Quintanar Commercial Builders site has a page for night and weekend work and one for property managers, plus project write-ups that give the size and schedule of each job. The Harrowlight Community Arts site gives its season, classes, auditions and memberships a page each.
How: Move the fifth section above section two, add a service page for a new offer, swap the hero photo, update the hours: each request is typed in the chat, and Theo makes the change.
Credits: A small edit takes a few chat credits, a new page more and a redesign the most. Basic includes 1,500 credits a month, Starter 4,500 and Pro 7,000, and top-up credits roll over and never expire.
Who types: The account owner types the changes, and so can anyone they invite as a collaborator from the site's settings. Whether that is the agency's account manager, the client or both is settled in the handoff conversation. Either way, nobody waits on a developer's calendar for a change.
What it covers: Keyword and competitor research, new pages, posts and landing pages, technical SEO fixes and page speed. The work also aims for citations in ChatGPT and Google AI Overviews and tracks analytics. The client's sitemap goes to Search Console, the free Google tool that shows how the client's site appears in search, on every plan once Google is connected, so Google finds every new page. Over time it refines copy, calls to action, layout and page flow, and its results build over months.
Where it shows: Each page built and fix made shows in the Growth tab, where new pages and fixes wait until the account holder publishes them, unless auto-publish is on. Each week an email gives the totals. None of the work uses chat credits.
Why it matters to an agency: This is the part a one-off build never covers. New pages keep arriving for review after the launch invoice is paid.
Sites to open with a client: The three sites on this page are live, so an agency can open them with a client, and the examples page shows all 69 sites Theo built, by trade. It also shows two customer sites named with their owners' permission.
Buy My Lunch: Google search sent Buy My Lunch, a school lunch service, 929 clicks in the 90 days through September 27, 2026, compared with 131 in the 90 days before. Pages from its growth work went live over that stretch. Between those two periods its impressions climbed from 7,500 to 61,700, and its average position went from 13 to 8.
118 118 Money: A UK lender and a long-standing customer whose site and growth work run on Theo. It had 213,000 clicks from Google search and 10.6 million impressions in the 90 days through September 27, 2026.
More on request: The team shares live customer sites in a client's industry whose owners have agreed.
Domain: Theo walks the client through pointing their domain at the site, both the root and the www version. Forwarding and parking are turned off at the registrar, and the email records are left alone. Once the registrar's records update, usually within a few hours, the domain switches over, and visitors reach the client's old site until it does. A domain can also be bought inside Theo.
Listings: For a client on Starter or Pro, the Boost checklist walks through the listings that matter: Google Business Profile, Facebook, Apple Business Connect, Bing Places and Yelp.
Pixels: Meta and TikTok pixels can be set on the site for the agency's paid campaigns.
Shopify and Wix: Both connect directly on every plan. Products, prices and stock appear on the Theo site with a cart, and checkout completes on the store. The client manages products in the store and clicks "Refresh my products" after changes. Theo recommends Shopify for a client opening a new store.
Etsy and other sellers: Etsy listings come in through Theo's Etsy integration, and Big Cartel, Gumroad, Payhip and PayPal sellers keep their checkout behind a storefront that links to their real products.
WooCommerce, Square Online and other website-platform stores: Theo's first suggestion is a move to Shopify. The store can also stay on its platform at shop.yourdomain.com, with the Theo site on the main domain. If neither is practical, the client's current site and store stay put and a separate Theo site goes on a subdomain such as blog.yourdomain.com.
Bookings, payments and members: Appointments can be booked on the site itself, and booking, reservation, point-of-sale and membership tools such as Calendly, Square Appointments, Acuity, Mindbody, Jobber, Housecall Pro, ServiceTitan, Toast, OpenTable and Eventbrite link from the site. Theo does not keep a member database, so a client who needs one keeps the tool they have and the site sends people to it. The integrations list covers each one.
Who this is for
Marketing agencies that run paid media, social, branding or PR for small businesses and keep being asked who can handle the website. Consultants and IT providers whose clients need a site inside a bigger engagement. Freelancers and one-person studios that want a dependable website option without hiring. All three care about what happens after launch, because that is when a site has to be found. In Theo's audit of 6,861 small business websites, 47 percent of the 4,633 sites with search data got an estimated zero visitors a month from Google search. Not for clients who need custom code, a member database, bookings or payments on the site. Theo links to those tools and does not build them.
Before the first conversation
Three questions agencies ask themselves before adding website work to what they sell.
Repeat requests: When the requests repeat across the same kinds of small businesses, a partner with a fixed process costs less to sell, brief and manage than a bench of freelancers or a hire made ahead of demand.
Occasional requests: Each site is billed on its own monthly plan and canceled on its own, so the agency keeps no bench or retainer between requests. Either way, Theo fits. What changes is how much the agency saves by not managing the work itself.
The test: Look at the last three requests. If they were a plumber, a dentist and a real estate agent who all needed the same thing, a site that gets found and stays current, the work is repeatable.
A freelancer: The work usually ends at the launch invoice. The client arranges hosting, later changes depend on one person's availability, and ongoing search work is rarely part of the quote. Then the client's hours, services and prices change the following month.
Theo: The plans cover what comes after launch: managed hosting on every plan, changes typed in chat by the account owner or an invited collaborator, and the weekly growth work on Starter and Pro.
The handoff: It names who handles the next client question. With Theo, that name is agreed and written down before the first build.
Why it matters: Businesses change hours, services, staff, offers and prices, and a site with nobody named to keep up falls behind them.
Theo: The plans include the changes, typed in chat, and on Starter and Pro the weekly growth work. Keeping the site current is built into the plan rather than left to someone's spare time.
Who asks: The agency decides whether change requests come through its account manager or straight from the client, and that choice is written into the handoff.
Included
A site from the agency's brief or the client's current URL: services, proof, a contact path and the pages the client's trade needs. The first preview is a starting draft, usually ready in minutes, and is refined in chat before publishing.
Managed hosting on every plan. Each site is a static website served over HTTPS. Store payments run through the connected provider, never through the site. Beyond the plan price, the paid extras are top-up credits, a domain name if it is bought through Theo and, for Starter and Pro sites, the optional paid directory submission packages in the Boost checklist. Whoever holds the account is billed for them.
New hours, a new team member, a new service page, a seasonal promotion: typed into the chat and done. Chat credits come with every plan: 1,500 a month on Basic, 4,500 on Starter and 7,000 on Pro. Top-up credits roll over and never expire.
On Starter and Pro, Theo researches keywords and competitors, drafts pages, posts and landing pages, fixes technical SEO issues and improves page speed. The client's sitemap is submitted through Search Console on every plan once Google is connected, so Google finds every new page. New pages and fixes wait in the Growth tab for review until the account holder publishes them or turns auto-publish on. The weekly content and fixes are included in the plan and use no credits.
On Starter and Pro, the work shows in the Growth tab and in a weekly email that counts the new posts, updates and landing pages. The agency can show the client what was published and fixed without writing a status update from scratch. Once the client's domain is pointed at the site, the account holder signs in with Google once, and Theo puts Analytics and Search Console in place.
When the client holds the account and pays Theo directly, the client owns the site and its content, even if the agency built it, and can move it to another host. On Pro the site code can also be copied through GitHub, read-only. When the agency holds the account, the agency runs and changes the site on Theo but does not own it, and moving it, or a close copy of it, to another host needs a paid, written license from Theo. License pricing is quoted on request: write to team@theo.site. The account holder can cancel anytime. The cancellation confirmation shows when the subscription ends, and the site stays up until that date.
Process
Write to Theo from the Contact Us page with who the agency serves, what those clients ask for and how website work is handled today. Bring a live opportunity if there is one: a client launching, adding a service or losing confidence in an old site. Running the free audit on that client's current site first gives both sides the same picture of its traffic, rankings and search health, with no login. The first job is deciding whether there is a fit.
The handoff settles who introduces the work, who gathers the client's input and who holds the account. Who holds the account is agreed first, because it decides whether the client owns the site. The agreement also covers how approvals happen, what the client sees and, on Starter and Pro, where the weekly report goes. The account owner can invite the agency's account manager, the client or both as collaborators, so the agreement names who edits. These points are written down before the first build so nobody discovers them during it.
Theo builds the client's site from the brief, or from the current site's URL when the look should carry over. The first preview is usually ready in minutes. The agency reviews it with the client, types the changes in chat and publishes when it is right. The published site sits on a temporary address while the client's domain is pointed at it. The old site keeps serving visitors until that switch, which usually takes a few hours.
Once the domain is active, a single Google sign-in lets Theo set up Analytics and Search Console. On Starter and Pro the Growth Engine then switches on, drafting pages, posts and fixes every week and holding them in the Growth tab for review. If the client is moving from an old site, SEO repair on Starter and Pro forwards each old address that still gets search traffic to the matching new page with a permanent (301) redirect, and on any plan the account holder can ask Theo in chat to forward an old address. Connecting Google also submits the client's sitemap on every plan, so Google finds every new page. The agency stays the client's advisor and forwards the weekly report. Change requests keep coming through chat.
Pricing
The site, hosting and chat editing start on Basic. Starter adds the ongoing search work and is free for the first 30 days.
| Plan | Per month | Ongoing search work | Chat credits | Best for |
|---|---|---|---|---|
| Basic | $29.99 | Not included | 1,500 a month | Owners who just want their site live and easy to update. |
| StarterFree for 30 days | $69.99 | Included, uses no credits | 4,500 a month | Owners who want the site handled without heavy publishing volume. |
| Pro | $129.99 | Included, uses no credits | 7,000 a month | Owners who want more capacity, more publishing, and more room to experiment. |
No contract, cancel anytime, and you own the site and its content. The pricing page lists what each plan includes and how chat credits work.
Theo is the best in the game. I was originally forking over hundreds of dollars for a website hosting service only to be on the third page of Google search, but with Theo, I have a gorgeous site constantly optimizing SEO and actually getting me conversions. Truly life changing stuff, couldn’t be more grateful
Theo is a fantastic platform, not only from a build and usability standpoint, but in terms of real, measurable performance. The platform is intuitive, well thought out, and easy to work with. More importantly, we saw significant lifts in a remarkably short period of time, and the analytics gave us a clear view into what was driving it. It has been genuinely impressive to see how quickly Theo makes an impact.
This tool is amazing! Truly the best bespoke AI tool that I've come across in the past year. The website design capabilities are tremendous, and even though I've only experienced 2 months of how Theo can support with SEO, the increases in traction we saw were significant. I've been telling everyone I know who could benefit from Theo to start using it today.
Compare
| Theo | White label shop | Freelancer | |
|---|---|---|---|
| Cost of the site | Basic $29.99 a month for the site and hosting; Starter $69.99 a month with the growth program (free for the first 30 days); Pro $129.99 a month | A per-project fee; Always Fresh asks 50 percent up front and 50 percent on completion, as of September 2026 | An hourly or per-project quote; no set monthly figure |
| Partner terms | The public plan prices per site, no separate rate card; the handoff agreed with each agency | Reseller tiers; E2M Solutions sells Standard, Pro, Advanced and Web Squad tiers with a dedicated team under the agency's brand, as of September 2026 | Negotiated per project |
| Site build | From a brief in chat; can match an existing site's look from its URL; first preview usually in minutes | Design and development on a project schedule; White Label Agency lists a six-step process from kick-off call to management, as of September 2026 | One person's schedule |
| Hosting and security | Included; static site over HTTPS | Usually separate | The client arranges it |
| Changes after launch | Typed in chat by the account owner or an invited collaborator, agency or client; Theo makes them; credits included in every plan | A ticket or email, billed or on a care plan | Depends on availability |
| Ongoing search work | Included on Starter and Pro; weekly, uses no credits | A separate SEO scope | Rarely offered |
| Ownership | On the client's own account, paid directly, the client owns the site and can move it; on an agency's account, the site stays on Theo unless Theo grants a paid license | Depends on the contract | Depends on the contract |
| Commitment | Monthly; cancel anytime | A project contract, sometimes month-to-month | Per project |
FAQ
Client plans are the public prices: Basic is $29.99 a month for the site with hosting, Starter is $69.99 a month and adds the ongoing growth work (free for the first 30 days), and Pro is $129.99 a month. Agencies pay those plan prices per site, with no separate partner rate card, and each new Starter site gets its own free 30 days. The paid extras are top-up credits, a domain name bought through Theo and the optional paid directory submission packages in the Boost checklist, which Starter and Pro sites include. What the agency charges for its own strategy, content and account work is up to the agency.
The first preview is usually ready in minutes. How long the refining takes depends on how quickly the agency and the client agree on changes, since each one is typed in chat and made by Theo. Publishing puts the site on a temporary address. The client's domain takes over once the registrar's records update, usually within a few hours, and the old site answers until then. After that, the account holder signs in with Google so Theo can set up Analytics and Search Console. On Starter and Pro the growth work then starts, and its results build over months rather than days.
It depends on who holds the account. When the client holds the account and pays Theo directly, the client owns the site and its content, even if the agency built it or edits it as an invited collaborator. The client can save the text and images or move the site to another host, and on Pro the site code can also be copied through GitHub, read-only. When the agency holds the account, the agency runs and changes the site on Theo but does not own it, and moving it, or a close copy of it, to another host needs a paid, written license from Theo. License pricing is quoted on request: write to team@theo.site. A domain bought inside Theo is registered to the account holder, not to Theo, and a domain the client already has stays where it is registered.
A client site can be canceled anytime, with no long-term commitment. The cancellation confirmation shows when the subscription ends. Each client site is its own monthly plan, so one client leaving does not change the others. The agency can stop at any time as well: there is no agency-level commitment, only the per-site monthly plans. The partnership is agreed with each agency rather than through a fixed reseller program, and the way of working can be revisited as the agency's client mix changes.
White label web design is website work one company does and another presents to the client as part of its own service. With Theo, the agency keeps the client, the proposal and its own fee, and Theo does the build, the hosting, the changes after launch and, on Starter and Pro, the ongoing search work. How Theo is introduced to the client is settled in the handoff conversation. The agency stays the client's advisor, and the client's site never depends on one person's calendar.
It is worth it when website work is repeatable and the agency's own time is the expensive part. Theo's cost is fixed at the plan price per site, so the agency's margin comes from what it charges on top for strategy, content and account management. The agency's hours go into the client conversation instead of into supervising a build. A client who needs a member database keeps the tool they already run, and the site links to it. Checkout completes on a connected Shopify or Wix store, appointments can be booked on the site itself, and booking and membership tools such as Calendly, Acuity and Mindbody link from the site.
Yes, once the partnership is agreed with Theo in writing. The Terms of Service ask for written consent before reselling or white-labeling. Theo's plans are already monthly and include the build, hosting, security and chat changes, with the weekly growth work on Starter and Pro, so a client never pays a build fee up front. An agency can then wrap that in its own monthly offer, add its own strategy or content work and set its own price for the bundle. Each site can be canceled on its own.
No. There is no reseller dashboard to rebrand and no drag-and-drop editor at all. The agency briefs the site, Theo builds and hosts it, and the account owner or a collaborator they invite types later changes in chat. That is the tradeoff: less to learn and nobody on the agency side building pages, in exchange for no rebranded software to hand the client. What carries the agency's name is the service around the site: the proposal, the client relationship, the approvals and, on Starter and Pro, the weekly report the agency forwards. The handoff conversation settles what the client is told about Theo.