What Theo builds for a restaurant on Toast and OpenTable
Theo builds the website a guest opens before deciding where to eat: the home page, the menu, hours, directions, photos and a private dining page if you host events. The menu goes on the page as text, so a phone reads it without pinching and Google has text to match a search for a dish. The restaurant website design page lists everything the site needs.
On Starter and Pro, Theo also does the weekly work that brings new guests in from search: new pages and posts, technical fixes, pages submitted to Google through Search Console, and work toward citations in ChatGPT and Google AI Overviews. None of it uses chat credits.
- The menu as text, with hours and address on every screen.
- Order and Reserve buttons in the header and on the menu page.
What Toast and OpenTable keep doing
Toast keeps running online ordering, the point of sale and payment; OpenTable keeps taking reservations. A guest's card details go to Toast, never to the site.
| What | Where it lives |
|---|---|
| The menu as text, hours, photos, directions | Your Theo site |
| Order button and Reserve button | Your Theo site; each opens the tool |
| Online orders, payment, point of sale | Toast |
| Reservations | OpenTable |
How the link to Toast and OpenTable works
The link is a button. A guest taps Order and lands on your Toast ordering page, or taps Reserve and lands on your OpenTable page. Setup is three steps in the chat.
- Paste the addresses of your Toast ordering page and your OpenTable page into the chat.
- Tell Theo where the buttons go: usually the header, the menu page and the bottom of every page.
- Publish. When either address changes, paste the new one and Theo updates every button.
Toast sells its own websites: where Theo fits
Toast sells a website builder of its own, as of September 2026. Theo does not replace the ordering; it links to it. What a Theo site adds is the two jobs a restaurant site has beyond taking orders: bringing in guests who have not heard of the restaurant yet, and staying yours whatever tools you use.
The first job is new guests from search. In Theo's audit of 5,974 small business websites, 38 percent of the 310 food, hospitality and events sites with search data got an estimated zero visitors a month from Google search (The State of Small Business Websites 2026). On Starter and Pro, Theo's weekly pages, posts and fixes are the work that gets a restaurant out of that group, while Toast keeps taking the orders.
The second job is ownership. You own the Theo site and its content, and it stays yours if you ever switch ordering or reservation tools. Ownership starts with your domain: connect it as soon as you publish, Analytics and Search Console follow it, and the weekly work starts once the domain and both Google connections are in place.
See the site before you decide
Give Theo your current site's address, or describe the restaurant, and it drafts a new one that matches your brand, usually in minutes. Add the menu and the two links, refine in chat, and publish when it looks right. Build the site free and see it. If you already have a site, the free audit shows its search traffic today.
Frequently asked questions
How much does a Theo website cost if we already pay for Toast and OpenTable?
Basic is $29.99 a month for the site and hosting, and the Order and Reserve buttons work on it. Starter is $69.99 a month, free for the first 30 days, and adds the weekly search work that brings in new guests; Pro is $129.99. Toast and OpenTable keep billing you directly, and Theo's price is the same whether you use them or not.
How long until the site is up with the Order and Reserve buttons?
The first preview usually takes minutes, and the two links are one more message in the chat. Getting the site onto your own domain is the slower part: you publish, then point the domain at it, and the site you have today keeps serving guests until the switch happens.
Who owns the website?
You do: the pages, the menu text, the photos and the domain. Theo hosts it, and on Pro the site code is yours to copy from GitHub, read-only. If you ever leave, the menu and pages go with you.
What happens to ordering and reservations if we cancel Theo?
Nothing changes for orders or reservations, because Toast and OpenTable never depended on the site. Cancel whenever you want: there is no contract, the confirmation shows when the subscription ends, and until then you can copy the site and its images to host elsewhere.
Does Theo put the Toast ordering menu or the OpenTable widget on the page?
Theo links to them. The Order button opens your Toast ordering page and the Reserve button opens your OpenTable page. Your menu, as text, lives on the Theo site so Google can read it.
Do we have to update the menu in two places?
The ordering menu stays in Toast. The menu on your Theo site is text, so when a dish or a price changes, send the change in the chat and Theo updates the page.
What if we use only Toast, or only OpenTable?
Theo adds a button for whichever you use and leaves the other off. If you add the second tool later, paste its address in the chat and Theo puts the second button next to the first.