# Small business website planning template

Copy this into your notes, then answer each prompt before design or writing begins.

## 1. The decision this website should support

- The business outcome we need:
- The one visitor action that most helps that outcome:
- The offer or service this site must make clear:
- The owner of the final decision:

## 2. The people who need the site

- Primary visitor:
- What they are trying to solve:
- What they need to know before acting:
- What could make them hesitate:

## 3. Pages and paths

| Page | Visitor question | Proof or detail needed | Next step |
| --- | --- | --- | --- |
| Home | | | |
| Service or product | | | |
| About or proof | | | |
| Contact or booking | | | |
| FAQ | | | |

## 4. Materials to gather

- Exact services, areas served and prices or price ranges:
- Reviews, credentials, photos, case studies and policies:
- Phone, email, address, hours and social links:
- Domain, hosting, analytics and other account owners:

## 5. Launch checks

- Every key page has one clear next step.
- A phone visitor can read, tap and submit every important action.
- Forms, email links, phone links and booking or checkout paths work.
- The business owner has control of the domain and key accounts.
- Someone owns the next update after launch.