# Small Business Website Copy Template

Use this working document before writing in your website editor. Replace every bracket with a real, approved business fact. If you do not know an answer, write `TO CONFIRM:` and assign it to someone.

## 1. Business facts

- Business name: [ ]
- Main service or product: [ ]
- Primary customer: [ ]
- Area served: [ ]
- Primary action: [Call / Request a quote / Book / Order / Send an inquiry]
- Who receives that action: [ ]
- Expected response or next step: [ ]
- Prices, ranges, or what affects a quote: [ ]
- Facts and proof we can publish: [credentials, reviews, projects, process, years, photos]

## 2. Homepage copy

### Headline

[Get outcome] with [service] for [customer or place].

### Support line

[One sentence explaining what is included, what makes the business a fit, or what happens next.]

### Primary action

[Clear action label]

### Services

1. [Service 1]: [one sentence about the customer problem it solves]
2. [Service 2]: [one sentence about the customer problem it solves]
3. [Service 3]: [one sentence about the customer problem it solves]

### Proof

[Credential, original project result, real review with permission, process detail, or practical fact that supports the promise.]

### How it works

1. [What the customer does first]
2. [What the business does next]
3. [What the customer can expect after that]

## 3. Main service page

### Service headline

[Service] for [customer or situation] in [place].

### The answer

[Two or three sentences describing who this is for, what it solves, and when it is the right fit.]

### What is included

- [ ]
- [ ]
- [ ]

### What affects cost or timing

[Published price, range, or the honest factors that affect the quote and schedule.]

### Proof for this service

[Relevant credential, project photo, process detail, review, or quality check.]

### What happens next

[Clear action label], then [what the customer can expect].

## 4. About and proof copy

### Why this business exists or how it works

[A short, factual story about the experience, approach or local knowledge that helps a customer decide.]

### People and qualifications

[Names, roles, license or credential details that are current and public.]

### Real evidence

[Original work, customer feedback used with permission, process details, or other proof.]

## 5. FAQ copy

1. What does [service] cost?
   [Honest answer or what determines the quote.]
2. How soon can I [book, get service, receive an order]?
   [Honest answer.] 
3. Do you serve [place or situation]?
   [Honest answer.]
4. What happens after I [call, request a quote, send an inquiry]?
   [Honest answer.]
5. Is [service] right for [common situation]?
   [Honest answer, including when it is not the right fit.]

## 6. Contact page copy

### Contact headline

[Start a quote / Book a visit / Tell us what you need.]

### Reassurance

[Who reads the message, what details help, and what happens next.]

### Contact details

- Phone: [ ]
- Email: [ ]
- Hours: [ ]
- Address or service area: [ ]

## Final approval check

- Every service, price, date, credential and availability claim has been confirmed.
- The primary action is specific and works on a phone.
- Every review or photo has permission to be used.
- Headings say what the section contains.
- A visitor can tell what the business does and how to start from the first screen.