# Small-Business Website Content Checklist

Use one copy of this checklist for each new website, redesign or major update. Mark every item as ready, missing or not needed. Keep the source and approver beside every fact that affects a customer decision.

## 1. The website's job

- Primary visitor:
- Main action they should take:
- Main question they need answered first:
- Business outcome this action supports:
- Person responsible for approving the final customer path:

## 2. Business facts used across the site

- Legal business name:
- Public phone number and who answers it:
- Public email address and who checks it:
- Address or service area:
- Hours and holiday exceptions:
- Social profile links:
- Main contact or booking route:
- Details that must not be published:

## 3. Main services or products

Repeat this block for each important offer.

- Name customers use for the offer:
- Who it is for, and who it is not for:
- What is included:
- What affects timing or price:
- Price, range or quote guidance, if published:
- Customer questions to answer:
- Proof available, such as photos, reviews, credentials or examples:
- Next step for a customer:
- Source of the facts:
- Approver:

## 4. Page-by-page content plan

| Page | Customer question | Essential answer and proof | Next step | Owner | Status |
| --- | --- | --- | --- | --- | --- |
| Homepage |  |  |  |  |  |
| Main service or product page |  |  |  |  |  |
| About or proof page |  |  |  |  |  |
| Contact page |  |  |  |  |  |
| FAQ or support page |  |  |  |  |  |

## 5. Images and proof

- Logo in the best original format available:
- Brand colors and fonts, if already established:
- Team photos with permission to publish:
- Premises, product or project photos with a note about what each shows:
- Testimonials or reviews with approved wording and attribution:
- Credentials, licenses, memberships or awards that are current and public:
- Image owner or license record:

## 6. Accuracy and approval

- Services, prices and availability checked:
- Contact details and hours checked:
- Claims, qualifications and testimonials checked:
- Legal or policy pages supplied or reviewed by the owner:
- Each page has a named approver:
- Each page has a status: launch essential, useful soon or later:

## 7. Before launch

- The homepage says what the business does, who it helps and what to do next.
- Every main service or product has an accurate explanation and path to act.
- Contact details work and reach someone responsible.
- Images, names and quotes have permission to appear.
- No placeholder copy, unconfirmed claims or outdated facts remain.
- The primary customer path has been read and tested on a phone.