{
  "generated_at": "2026-09-15",
  "window": {
    "first": "2026-08-02",
    "last": "2026-09-15"
  },
  "sample": {
    "sites_audited_total": 5969,
    "marketplace_excluded": 426,
    "sites": 5543,
    "with_score": 5543,
    "with_traffic_data": 3646,
    "without_traffic_row": 1897,
    "without_traffic_row_median_score": 28,
    "with_authority_data": 4976
  },
  "headline": {
    "zero_traffic_pct": 47,
    "under_10_pct": 64,
    "under_100_pct": 78,
    "median_monthly_visitors": 1.0,
    "zero_traffic_incl_unknown_pct": 65,
    "authority_5_or_less_pct": 65,
    "authority_10_or_less_pct": 86,
    "median_authority": 2.0,
    "median_keywords": 23.0,
    "keywords_under_10_pct": 35,
    "median_referring_domains": 125.0,
    "median_score": 34,
    "score_under_50_pct": 83,
    "score_under_30_pct": 39,
    "score_70_plus_pct": 4.2,
    "score_70_plus_count": 231,
    "score_85_plus_count": 17,
    "median_issues_per_site": 4,
    "high_severity_share_pct": 53
  },
  "traffic_buckets": [
    {
      "label": "0",
      "count": 1707,
      "pct": 47
    },
    {
      "label": "1-9",
      "count": 634,
      "pct": 17
    },
    {
      "label": "10-99",
      "count": 516,
      "pct": 14
    },
    {
      "label": "100-999",
      "count": 456,
      "pct": 13
    },
    {
      "label": "1000+",
      "count": 333,
      "pct": 9
    }
  ],
  "authority_buckets": [
    {
      "label": "0-5",
      "count": 3235,
      "pct": 65
    },
    {
      "label": "6-10",
      "count": 1022,
      "pct": 21
    },
    {
      "label": "11-20",
      "count": 376,
      "pct": 8
    },
    {
      "label": "21-40",
      "count": 220,
      "pct": 4
    },
    {
      "label": "41+",
      "count": 123,
      "pct": 2
    }
  ],
  "score_histogram": [
    {
      "label": "0-9",
      "count": 172,
      "pct": 3
    },
    {
      "label": "10-19",
      "count": 533,
      "pct": 10
    },
    {
      "label": "20-29",
      "count": 1453,
      "pct": 26
    },
    {
      "label": "30-39",
      "count": 1519,
      "pct": 27
    },
    {
      "label": "40-49",
      "count": 898,
      "pct": 16
    },
    {
      "label": "50-59",
      "count": 422,
      "pct": 8
    },
    {
      "label": "60-69",
      "count": 315,
      "pct": 6
    },
    {
      "label": "70-79",
      "count": 183,
      "pct": 3
    },
    {
      "label": "80-89",
      "count": 46,
      "pct": 1
    },
    {
      "label": "90-100",
      "count": 2,
      "pct": 0
    }
  ],
  "score_vs_traffic": [
    {
      "band": "0-29",
      "sites": 1172,
      "zero_traffic_pct": 84,
      "median_traffic": 0.0,
      "median_authority": 2,
      "median_referring_domains": 98,
      "median_keywords": 4.0
    },
    {
      "band": "30-49",
      "sites": 1636,
      "zero_traffic_pct": 43,
      "median_traffic": 1.0,
      "median_authority": 5.0,
      "median_referring_domains": 140.0,
      "median_keywords": 24.0
    },
    {
      "band": "50-69",
      "sites": 617,
      "zero_traffic_pct": 2,
      "median_traffic": 207,
      "median_authority": 12.0,
      "median_referring_domains": 219.0,
      "median_keywords": 234
    },
    {
      "band": "70-100",
      "sites": 221,
      "zero_traffic_pct": 0,
      "median_traffic": 2469,
      "median_authority": 24,
      "median_referring_domains": 435,
      "median_keywords": 1425
    }
  ],
  "industries": [
    {
      "industry": "Online stores",
      "sites": 2258,
      "share_pct": 41,
      "median_score": 31.0,
      "zero_traffic_pct": 53,
      "under_10_pct": 70,
      "traffic_known": 1481
    },
    {
      "industry": "Other and unclassified",
      "sites": 1153,
      "share_pct": 21,
      "median_score": 34,
      "zero_traffic_pct": 44,
      "under_10_pct": 62,
      "traffic_known": 690
    },
    {
      "industry": "Professional services",
      "sites": 509,
      "share_pct": 9,
      "median_score": 36,
      "zero_traffic_pct": 51,
      "under_10_pct": 73,
      "traffic_known": 339
    },
    {
      "industry": "Home services and trades",
      "sites": 498,
      "share_pct": 9,
      "median_score": 37.0,
      "zero_traffic_pct": 39,
      "under_10_pct": 58,
      "traffic_known": 352
    },
    {
      "industry": "Nonprofits, education and creators",
      "sites": 401,
      "share_pct": 7,
      "median_score": 35,
      "zero_traffic_pct": 43,
      "under_10_pct": 59,
      "traffic_known": 257
    },
    {
      "industry": "Food, hospitality and events",
      "sites": 395,
      "share_pct": 7,
      "median_score": 38,
      "zero_traffic_pct": 39,
      "under_10_pct": 53,
      "traffic_known": 280
    },
    {
      "industry": "Health, wellness and beauty",
      "sites": 329,
      "share_pct": 6,
      "median_score": 39,
      "zero_traffic_pct": 34,
      "under_10_pct": 50,
      "traffic_known": 247
    }
  ],
  "finding_themes": [
    {
      "theme": "Weak trust and authority signals",
      "sites": 5274,
      "pct": 95
    },
    {
      "theme": "Competitors are taking the searches",
      "sites": 2522,
      "pct": 45
    },
    {
      "theme": "Appears for almost no searches",
      "sites": 2151,
      "pct": 39
    },
    {
      "theme": "Weak local presence or Google Business Profile",
      "sites": 172,
      "pct": 3
    },
    {
      "theme": "Speed, mobile or technical",
      "sites": 188,
      "pct": 3
    }
  ],
  "profiles": {
    "score_70_plus": {
      "sites": 221,
      "median_traffic": 2469,
      "median_keywords": 1425,
      "median_authority": 24,
      "median_referring_domains": 435,
      "median_backlinks": 2978
    },
    "score_under_30": {
      "sites": 1172,
      "median_traffic": 0.0,
      "median_keywords": 4.0,
      "median_authority": 2,
      "median_referring_domains": 98,
      "median_backlinks": 184
    }
  }
}