{
  "generated_at": "2026-09-22",
  "window": {
    "first": "2026-08-02",
    "last": "2026-09-22"
  },
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      "platform": "other",
      "sites": 1657,
      "share_pct": 28,
      "traffic_known": 1085,
      "zero_traffic_pct": 52,
      "under_10_pct": 70,
      "median_traffic": 0,
      "median_score": 34
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    {
      "platform": "Shopify",
      "sites": 1440,
      "share_pct": 24,
      "traffic_known": 1125,
      "zero_traffic_pct": 50,
      "under_10_pct": 69,
      "median_traffic": 0,
      "median_score": 34.0
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    {
      "platform": "unknown",
      "sites": 1058,
      "share_pct": 18,
      "traffic_known": 419,
      "zero_traffic_pct": 49,
      "under_10_pct": 66,
      "median_traffic": 1,
      "median_score": 28.0
    },
    {
      "platform": "WordPress",
      "sites": 844,
      "share_pct": 14,
      "traffic_known": 687,
      "zero_traffic_pct": 35,
      "under_10_pct": 51,
      "median_traffic": 9,
      "median_score": 41.0
    },
    {
      "platform": "Wix",
      "sites": 368,
      "share_pct": 6,
      "traffic_known": 272,
      "zero_traffic_pct": 47,
      "under_10_pct": 64,
      "median_traffic": 2.0,
      "median_score": 38.0
    },
    {
      "platform": "Squarespace",
      "sites": 249,
      "share_pct": 4,
      "traffic_known": 177,
      "zero_traffic_pct": 49,
      "under_10_pct": 64,
      "median_traffic": 1,
      "median_score": 38
    },
    {
      "platform": "GoDaddy Website Builder",
      "sites": 213,
      "share_pct": 4,
      "traffic_known": 145,
      "zero_traffic_pct": 56,
      "under_10_pct": 74,
      "median_traffic": 0,
      "median_score": 31
    },
    {
      "platform": "Weebly / Square Online",
      "sites": 71,
      "share_pct": 1,
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      "zero_traffic_pct": 52,
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      "median_traffic": 0.0,
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    {
      "platform": "BigCommerce",
      "sites": 23,
      "share_pct": 0,
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      "zero_traffic_pct": 27,
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    {
      "platform": "Webflow",
      "sites": 21,
      "share_pct": 0,
      "traffic_known": 19,
      "zero_traffic_pct": 16,
      "under_10_pct": 42,
      "median_traffic": 32,
      "median_score": 47
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    {
      "platform": "HubSpot",
      "sites": 8,
      "share_pct": 0,
      "traffic_known": 6,
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      "under_10_pct": 50,
      "median_traffic": 17.0,
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      "platform": "Drupal",
      "sites": 7,
      "share_pct": 0,
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      "zero_traffic_pct": 29,
      "under_10_pct": 71,
      "median_traffic": 4,
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    {
      "platform": "Framer",
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      "share_pct": 0,
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      "zero_traffic_pct": 0,
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      "median_traffic": 1.5,
      "median_score": 39
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    {
      "platform": "Joomla",
      "sites": 5,
      "share_pct": 0,
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      "zero_traffic_pct": 40,
      "under_10_pct": 60,
      "median_traffic": 4,
      "median_score": 29
    },
    {
      "platform": "Blogger",
      "sites": 2,
      "share_pct": 0,
      "traffic_known": 1,
      "zero_traffic_pct": 0,
      "under_10_pct": 0,
      "median_traffic": 427,
      "median_score": 52.0
    },
    {
      "platform": "Duda",
      "sites": 1,
      "share_pct": 0,
      "traffic_known": 1,
      "zero_traffic_pct": 0,
      "under_10_pct": 0,
      "median_traffic": 474,
      "median_score": 54
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  ],
  "sample": {
    "sites_audited_total": 6943,
    "marketplace_excluded": 969,
    "sites": 5974,
    "with_score": 5974,
    "with_traffic_data": 4027,
    "without_traffic_row": 1947,
    "without_traffic_row_median_score": 30,
    "with_authority_data": 5503
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  "headline": {
    "zero_traffic_pct": 48,
    "under_10_pct": 65,
    "under_100_pct": 80,
    "median_monthly_visitors": 1,
    "zero_traffic_incl_unknown_pct": 65,
    "authority_5_or_less_pct": 65,
    "authority_10_or_less_pct": 87,
    "median_authority": 2,
    "median_keywords": 22,
    "keywords_under_10_pct": 36,
    "median_referring_domains": 128,
    "median_score": 34.0,
    "score_under_50_pct": 82,
    "score_under_30_pct": 38,
    "score_70_plus_pct": 4.3,
    "score_70_plus_count": 259,
    "score_85_plus_count": 18,
    "median_issues_per_site": 4.0,
    "high_severity_share_pct": 53
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  "traffic_buckets": [
    {
      "label": "0",
      "count": 1914,
      "pct": 48
    },
    {
      "label": "1-9",
      "count": 709,
      "pct": 18
    },
    {
      "label": "10-99",
      "count": 588,
      "pct": 15
    },
    {
      "label": "100-999",
      "count": 536,
      "pct": 13
    },
    {
      "label": "1000+",
      "count": 280,
      "pct": 7
    }
  ],
  "authority_buckets": [
    {
      "label": "0-5",
      "count": 3597,
      "pct": 65
    },
    {
      "label": "6-10",
      "count": 1178,
      "pct": 21
    },
    {
      "label": "11-20",
      "count": 450,
      "pct": 8
    },
    {
      "label": "21-40",
      "count": 220,
      "pct": 4
    },
    {
      "label": "41+",
      "count": 58,
      "pct": 1
    }
  ],
  "score_histogram": [
    {
      "label": "0-9",
      "count": 185,
      "pct": 3
    },
    {
      "label": "10-19",
      "count": 546,
      "pct": 9
    },
    {
      "label": "20-29",
      "count": 1522,
      "pct": 25
    },
    {
      "label": "30-39",
      "count": 1662,
      "pct": 28
    },
    {
      "label": "40-49",
      "count": 991,
      "pct": 17
    },
    {
      "label": "50-59",
      "count": 471,
      "pct": 8
    },
    {
      "label": "60-69",
      "count": 338,
      "pct": 6
    },
    {
      "label": "70-79",
      "count": 210,
      "pct": 4
    },
    {
      "label": "80-89",
      "count": 47,
      "pct": 1
    },
    {
      "label": "90-100",
      "count": 2,
      "pct": 0
    }
  ],
  "score_vs_traffic": [
    {
      "band": "0-29",
      "sites": 1281,
      "zero_traffic_pct": 85,
      "median_traffic": 0,
      "median_authority": 2,
      "median_referring_domains": 102,
      "median_keywords": 4
    },
    {
      "band": "30-49",
      "sites": 1822,
      "zero_traffic_pct": 44,
      "median_traffic": 1.0,
      "median_authority": 5.0,
      "median_referring_domains": 144.0,
      "median_keywords": 24.0
    },
    {
      "band": "50-69",
      "sites": 674,
      "zero_traffic_pct": 3,
      "median_traffic": 177.5,
      "median_authority": 11.0,
      "median_referring_domains": 218.5,
      "median_keywords": 206.5
    },
    {
      "band": "70-100",
      "sites": 250,
      "zero_traffic_pct": 0,
      "median_traffic": 2197.5,
      "median_authority": 23.0,
      "median_referring_domains": 408.5,
      "median_keywords": 1269.5
    }
  ],
  "industries": [
    {
      "industry": "Online stores",
      "sites": 2369,
      "share_pct": 40,
      "median_score": 31,
      "zero_traffic_pct": 55,
      "under_10_pct": 72,
      "traffic_known": 1634
    },
    {
      "industry": "Other and unclassified",
      "sites": 1287,
      "share_pct": 22,
      "median_score": 34,
      "zero_traffic_pct": 45,
      "under_10_pct": 62,
      "traffic_known": 784
    },
    {
      "industry": "Professional services",
      "sites": 561,
      "share_pct": 9,
      "median_score": 37,
      "zero_traffic_pct": 51,
      "under_10_pct": 73,
      "traffic_known": 381
    },
    {
      "industry": "Home services and trades",
      "sites": 532,
      "share_pct": 9,
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      "zero_traffic_pct": 39,
      "under_10_pct": 58,
      "traffic_known": 373
    },
    {
      "industry": "Food, hospitality and events",
      "sites": 433,
      "share_pct": 7,
      "median_score": 38,
      "zero_traffic_pct": 38,
      "under_10_pct": 53,
      "traffic_known": 310
    },
    {
      "industry": "Nonprofits, education and creators",
      "sites": 430,
      "share_pct": 7,
      "median_score": 36.0,
      "zero_traffic_pct": 44,
      "under_10_pct": 62,
      "traffic_known": 279
    },
    {
      "industry": "Health, wellness and beauty",
      "sites": 362,
      "share_pct": 6,
      "median_score": 41.0,
      "zero_traffic_pct": 32,
      "under_10_pct": 47,
      "traffic_known": 266
    }
  ],
  "finding_themes": [
    {
      "theme": "Weak trust and authority signals",
      "sites": 5732,
      "pct": 96
    },
    {
      "theme": "Competitors are taking the searches",
      "sites": 2811,
      "pct": 47
    },
    {
      "theme": "Appears for almost no searches",
      "sites": 2396,
      "pct": 40
    },
    {
      "theme": "Weak local presence or Google Business Profile",
      "sites": 167,
      "pct": 3
    },
    {
      "theme": "Speed, mobile or technical",
      "sites": 198,
      "pct": 3
    }
  ],
  "profiles": {
    "score_70_plus": {
      "sites": 250,
      "median_traffic": 2197.5,
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      "median_authority": 23.0,
      "median_referring_domains": 408.5,
      "median_backlinks": 2227.0
    },
    "score_under_30": {
      "sites": 1281,
      "median_traffic": 0,
      "median_keywords": 4,
      "median_authority": 2,
      "median_referring_domains": 102,
      "median_backlinks": 186
    }
  }
}