# Theo

> Theo (theo.site) builds a small business website, hosts it, and then keeps doing the work that gets the business found on Google and in AI search: new pages and posts, technical fixes, page speed, indexing through Search Console, analytics. There is no drag-and-drop editor; the owner describes changes in a chat and Theo makes them. Plans: Basic $29.99 a month (site and hosting), Starter $69.99 a month (adds the ongoing SEO work; free for the first 30 days), Pro $129.99 a month. Made by Finale Labs, Inc., New York.

## Start here
- [What Theo does](https://theo.site/product): how the build, the chat editing and the ongoing work function.
- [Pricing](https://theo.site/pricing): the three plans, the 30-day Starter trial, what chat credits are.
- [Free website audit](https://theo.site/audit): checks whether Google can find a site and what to fix.
- [FAQ](https://theo.site/faq): cost, trial, domains, e-commerce, ownership, cancellation.
- [About Theo](https://theo.site/about) and [press](https://theo.site/press).

## Research
- [The State of Small Business Websites 2026](https://theo.site/research/state-of-small-business-websites): 6,861 audited sites (August 2 to September 30, 2026); 47 percent of the 4,633 with search data get an estimated zero visitors a month from Google search. Dataset JSON at https://theo.site/research/state-of-small-business-websites.json.

## Guides
- [Why is my website not showing up on Google](https://theo.site/guides/website-not-showing-up-on-google)
- [How to get your website on Google](https://theo.site/guides/how-to-get-your-website-on-google)
- [How much does a small business website cost](https://theo.site/guides/small-business-website-cost)
- [Benefits of a website for a small business](https://theo.site/guides/why-your-small-business-needs-a-website)

## Websites by industry
- [Industries index](https://theo.site/industries): contractors, churches, nonprofits, plumbing, law firms, dental, therapists, accounting, financial advisors, insurance agencies, restaurants, roofing, HVAC, electricians, landscaping, cleaning companies, veterinary clinics.
- [Website examples](https://theo.site/examples): 69 live sites Theo built, three to six for each of 17 trades.

## Services
- [Services index](https://theo.site/services): small business website design, affordable web design, website design packages, redesign, optimization, SEO services, website maintenance services, maintenance packages, care plans, website management, website support, done-for-you websites, white-label for agencies.

## Optional
- [Blog](https://theo.site/blog/resources): guides on maintenance, building a site, page examples, conversion, builders and platforms, getting found on Google.